Protein Supplements Market is estimated to be valued at USD 31.94 Bn in 2025 and is expected to reach USD 54.39 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of7.9% from 2025 to 2032.
The global protein supplements market is experiencing strong growth due to the rise in demand for protein supplements and growing geriatric population around the world. Moreover, growing participation in sports and fitness activities and increasing demand for sports nutritional supplements and rising demand for vegan and plant-based protein supplements is expected to boost growth of the market. However, factors such as increasing number of product recalls, high cost of protein supplements, and low acceptance rate are expected to hamper the market growth.
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In terms of form, the powder segment is expected to lead the market with 58.6% in 2025. Their popularity comes from the simplicity with which they are to use and how versatile they are. Powders can be easily mixed into shakes, smoothies, or recipes, making them good for athletes, fitness fans, and even people who just want to get more protein in their diet.
They are even more appealing as they entered a wide range of flavors, formulations (whey, casein, soy, pea, etc.), and benefits (muscle gain, weight loss, recovery). Powders are still the best option in this category because they are cheaper per serving than bars and ready-to-drink (RTD) options.
For instance, in August 2025, Ranveer Singh, a Bollywood actor, has entered the health and nutrition market with a fermented vegan protein powder that costs ₹3,000 per kg. Experts say that it is better than traditional options because it is easier to digest and lasts longer. The launch shows that more and more people in India want plant-based protein supplements as fitness and health trends grow.
In terms of source, the animal-based segment is expected to hold the largest share of the market in 2025. Their superiority is due to better amino acid profiles, faster absorption rates, and strong scientific support for muscle recovery and growth. Whey protein is the "gold standard" in sports nutrition, which is why professional athletes and people who go to the gym choose it.
Plant-based proteins are becoming more popular quickly because of veganism and sustainability trends, but they still have a smaller market share than animal-based proteins. However, they are the fastest-growing subsegment.
In terms of distribution channel, the Supermarket/Hypermarket segment is projected to account for the highest share of the market in 2025. Their dominance is due to their accessibility it is to get to them, the wide range of products they offer, and the trust that customers have in well-known retail chains. Shoppers can compare different brands, take advantage of sales, and buy in bulk, which is good for them.
These stores also serve regular customers who may not go to specialty nutrition stores or gyms very often. Online shopping is growing quickly, thanks to e-commerce platforms, subscription models, and marketing by influencers. However, supermarkets and hypermarkets still make the most money overall.
For instance, in January 2025, Labrada Nutrition announced that its Lean Body® ready-to-drink protein shakes are scheduled to be available in Publix Supermarkets all over the U.S. The expansion makes the popular fitness supplement available to regular shoppers, giving them easy access to high-protein nutrition.
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North America is expected to gain highest share in the market over the forecast period owing to the high consumer awareness regarding health and wellness, increasing emphasis on healthy lifestyle, rise in demand for protein supplements, and favorable government initiatives and campaigns in the region.
For instance, in November 2025, Kate Farms recently expanded its high-protein nutrition shakes available to more people by starting to sell them in some Walmart stores in the U.S. These clinically formulated shakes are made for both GLP-1 users and people who want to be healthy every day. They display how popular functional protein supplements are becoming.
Asia Pacific is also expected to witness robust growth in the protein supplements market owing to the increasing emphasis on healthy lifestyle, increase in awareness among people about health and wellness, increase in demand for protein supplements, and higher percentage of young consumers in the Asia Pacific.
For instance, in July 2025, Nestlé launched Milo Pro, a new high-protein drink in Malaysia that is aimed at active teens and young adults who don't get enough protein every day. Milo Pro is a new functional drink from Nestlé that is meant to help with fitness and health. It shows how younger people in Asia-Pacific are looking for easy-to-use, protein-rich nutrition options.
The U.S. protein supplements market in 2025 is going to be driven by a strong fitness culture, rising health awareness, and a need for easy-to-use nutrition solutions. Supermarkets, gyms, and online shopping sites make it easier for people to get what they need, and new plant-based and functional proteins draw in a wide range of customers. The U.S. is the biggest market in the world because people have a lot of money to spend and follow certain lifestyle trends.
For instance, in March 2025, Vivici introduced Vivitein™ BLG, a whey protein made without animals through precision fermentation, to the U.S. market. The new product is the same as beta-lactoglobulin from milk, and it provides long-lasting, high-quality protein for powders, clear drinks, and bars. The launch sets a new standard for protein supplements, giving health-conscious and vegan-friendly customers more choices.
In 2025, China's protein supplements market will develop as more individuals are becoming health-conscious, more people are moving to cities, and the middle class wants easy access to healthy food. The growth of the market is fueled by fitness trends among young people, the demand for plant-based and fermentation-derived proteins that are good for you, and government support for functional foods. Because of these things, China is one of the fastest-growing markets for protein supplements in the world.
For instance, in November 2025, Angel Yeast opened a new protein fermentation plant in China, which is a step forward for biomanufacturing of sustainable proteins. The plant will make alternative protein ingredients for functional and nutritional foods, which will help meet the growing need for eco-friendly supplements
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 31.94 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.9% | 2032 Value Projection: | USD 54.39 Bn |
| Geographies covered: |
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| Companies covered: |
Mondelez Company, Meiji Holdings Co Ltd., Quest Nutrition LLC, MusclePharm Corporation, Post Holdings Inc., Nestlé SA, Abbott Laboratories, Scitec Nutrition, The Hut Group, Glanbia PLC, Weider Global Nutrition LLC, and Iovate Health Sciences International Inc., among others. |
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One of the key factors expected to augment the growth of the global protein supplements market over the forecast period is the increase in demand for protein supplements worldwide. For instance, with the increasing awareness among people about health and wellness and increasing emphasis on healthy lifestyle, the demand for protein supplements is also increasing with the rapid pace.
Another factor which is driving the growth of the global protein supplements market is the rise in geriatric (aging) population around the world. For instance, protein supplements are increasingly used by older people to maintain nutrition and prevent or treat loss of muscle function. Thus, with the growing geriatric population, the demand for protein supplements is also increasing. According to the World Health Organization (WHO), by 2030, one in six people in the world will be aged 60 years or over, and by 2050, the world’s population of people aged 60 years and older will double (2.1 billion). This in turn is expected to drive market growth.
Growing participation in sports and fitness activities and increasing demand for sports nutritional supplements is expected to offer significant growth opportunities for players in the global protein supplements market. For instance, sports supplements promote lean muscle growth, boost stamina, improve performance, and assist in weight reduction.
Rising demand for vegan and plant-based protein supplements is expected to offer lucrative growth opportunities for players in the global protein supplements market. For instance, rising awareness about animal welfare and environmental sustainability push consumers toward plant-based diets, and evolving perception of consumers that plant-based products are safer and healthier increases demand for plant-based protein supplements.
There is a huge gap in knowledge and practices on the use of supplements among college students which needs to be bridged and thus, by highlighting gaps in nutritional knowledge, sport nutrition professionals may begin to address these gaps by educating sportsperson, minimizing injuries, and enhancing sport performance. Thus, with the growing participation in sports and fitness activities and increase in awareness, the demand for sports nutritional supplements is also increasing rapidly. This trend is expected to boost the market growth.
Protein bars can be a good source of calcium, potassium, vitamin B, fibre, and iron. They can also help gain muscle mass and can even promote weight loss. Moreover, protein bars can be a good meal replacement or post-workout snack. Protein has become popular macronutrient among all consumers, including people opting for meal-replacement supplements, like protein bars, athletes looking for competitive edge, and aging population intent on maintaining muscle mass. This trend is also expected to propel the growth of the market.
Definition: Protein supplements are essentially processed, refined protein products available in various forms, such as powders, bars, ready to drink, and other forms. These supplements are used as dietary supplements to boost overall performance
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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