Salt Substitutes Market
Salt substitutes are low sodium substitutes that have been developed to tackle the increasing risk of cardiovascular diseases and high blood pressure. Increasing health awareness regarding disorders resulting from high consumption of sodium chloride is driving demand for these products. The trend of low sodium diet is gaining significant traction, owing to which consumption of these products is expected to increase rapidly over the forecast period.
Market Dynamics
Increasing processed food consumption has increased the demand for salt substitutes in savory snacks. Manufacturers are using salt substitutes instead of salt and marketing these ingredients for better market positioning. Most manufacturers are adopting yeast extract and hydrolyzed vegetable protein in various processed food items.
As the body needs sodium to function properly, it is important to avoid excessive amounts, as consumption of excess sodium is associated with high blood pressure. According to the U.S. Food and Drug Administration (FDA) in 2020, the average American consumes roughly 3,400 milligram (mg) of sodium daily, nearly 50% higher than the recommended minimum of 2,300 mg. High salt consumption leads the body to retain fluid, making it more difficult for the heart to pump blood throughout the body, resulting in high blood pressure, which can lead to heart disease, strokes, and even kidney damage.
As a result, there has been a significant increase in the demand for salt substitutes to prevent health risks. According to the American Heart Association in 2021, lowering Americans' intake to the recommended level might avoid 450,000 cases in U.S. of cardiovascular disease and save US$ 40 billion in healthcare costs over the next 20 years. In turn, salt substitute market growth in the forecast period is expected to be driven by the health benefits of salt substitutes and increased awareness among target consumers.
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