Salt substitutes are food ingredients that can be used as a substitute for table salt. Increasing urbanization and sedentary lifestyle have resulted in increased salt intake among consumers. This has resulted in high prevalence of obesity across all age groups.
Global salt substitutes market was valued at US$ 1.09 Billion in 2021 in terms of revenue, exhibiting a CAGR of 5.67% during the forecast period (2022 to 2030).
According to the World Health Organization (WHO), in 2020, around 39% of adults across the globe were overweight. Furthermore, in the same year around 41 million children below age of 5 were found to be overweight. Overindulgence in food and beverage products that are high in sugar and salt content is major cause of disease progression. High consumption of salt is associated with the onset of lifestyle diseases. For instance, consumption of food products with high level of sodium results into high blood pressure. Increasing awareness among population regarding food ingredients coupled with increasing concerns for preventive healthcare has led to consumers taking keen interest in the constituents of any food they consume. Rising healthcare expenditure has urged consumer to adopt healthy diet, which is propelling demand for salt substitutes.
Increasing processed food consumption, globally has led to higher demand for salt substitutes in savory snacks. Manufacturers are using salt substitutes instead of salt and marketing these ingredients for better market positioning. Increasing work pressure has also led to serious health concerns, driving the market for salt substitutes. Yeast extract and hydrolyzed vegetable protein are used to a greater extent by most of the manufacturers in various processed food sector.
The global pandemic of COVID-19 disease is becoming a major impediment to the global economy and has an impact on the growth of the food and beverage industry. Food manufacturers have reduced production of major food products. Furthermore, as people seek solutions to improve their overall health and well-being, there is a rapid increase in demand for less salty and immunity-boosting products because of the COVID-19 pandemic, most health-conscious customers have turned to low-calorie or salt-free foods. As a result of rising health consciousness and high demand for salt-reduced solutions among the global population, manufacturers and product formulators have been forced to use salt substitutes.
Figure 1. Global Salt Substitutes Market Value Share (%), By Region, 2021
Excessive salt substitute consumption can lead to serious health problems such as type II diabetes, heart disease, obesity, and in some cases can led to cancer. The decreased availability of salt substitutes, combined with the development of artificial sodium replacements, has shifted consumer preferences toward artificial product, limiting market growth.
|Base Year:||2021||Market Size in 2021:||US$ 1.09 Bn|
|Historical Data for:||2017-2020||Estimated Year:||2022|
|Forecast Period 2022 to 2030 CAGR:||5.67%||Forecast Period:||2022-2030|
Cargill Inc., Nu-Tek Food Sciences LLC, Koninklijke DSM N.V., Montana Indusrie Holding A.G., Angel Yeast Co. Ltd., Tate & Lyle Plc, and Innophos Holding Inc
|Restraints & Challenges:||
The growing demand for savory snacks, owing to its easy availability and taste. However, various snack base products are unappetizing without added seasonings. Salt being the original, and most common seasoning. Snack manufacturers have searched for product line extensions, and development of flavored products has been an obvious choice. Salt substitutes are compounded to add taste to improve consumer appeal of the finished product. Increased health awareness has led to reduced use of salt and the use of salt substitutes instead. For instance, Cargill’s FlakeSelect is its patent-pending technology, where sodium chloride and potassium chloride are combined using a roller application and smashed together.
Figure 2. Global Salt Substitutes Market Value Share (%), By Application, 2021
Major players operating in the global salt substitutes market include Cargill Inc., Nu-Tek Food Sciences LLC, Koninklijke DSM N.V., Montana Indusrie Holding A.G., Angel Yeast Co. Ltd., Tate & Lyle Plc, and Innophos Holding Inc.
Salt substitutes are low sodium substitutes that have been developed to tackle the increasing risk of cardiovascular diseases and high blood pressure. Increasing health awareness regarding disorders resulting from high consumption of sodium chloride is driving demand for these products. The trend of low sodium diet is gaining significant traction, owing to which consumption of these products is expected to increase rapidly over the forecast period.
Increasing processed food consumption has increased the demand for salt substitutes in savory snacks. Manufacturers are using salt substitutes instead of salt and marketing these ingredients for better market positioning. Most manufacturers are adopting yeast extract and hydrolyzed vegetable protein in various processed food items.
As the body needs sodium to function properly, it is important to avoid excessive amounts, as consumption of excess sodium is associated with high blood pressure. According to the U.S. Food and Drug Administration (FDA) in 2020, the average American consumes roughly 3,400 milligram (mg) of sodium daily, nearly 50% higher than the recommended minimum of 2,300 mg. High salt consumption leads the body to retain fluid, making it more difficult for the heart to pump blood throughout the body, resulting in high blood pressure, which can lead to heart disease, strokes, and even kidney damage.
As a result, there has been a significant increase in the demand for salt substitutes to prevent health risks. According to the American Heart Association in 2021, lowering Americans' intake to the recommended level might avoid 450,000 cases in U.S. of cardiovascular disease and save US$ 40 billion in healthcare costs over the next 20 years. In turn, salt substitute market growth in the forecast period is expected to be driven by the health benefits of salt substitutes and increased awareness among target consumers.
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“*” marked represents similar segmentation in other categories in the respective section
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