Rising preference of customers to apply essential oils as part of their routine, and benefits associated with essential oils is expected to drastically influence the market growth of bath bomb and cold pressed soaps over the forecast years. Bath bomb and cold pressed soaps hydrate and nourish the skin due to presence of essential oils, which is drastically influencing the demand for bath bombs amongst women. Essential oils present in bath bombs such as peppermint essential oil helps to soothe tired muscle; eucalyptus essential oil provides relief from flu, cold, and sinusitis; and citrus oil gives an energizing feeling.
Major ingredients used in bath bombs include a bicarbonate base and a weak acid which are unreactive in dry state, but when dissolved in water, they react vigorously and produce their characteristic fizzing in a few minutes. Other ingredients in bath bombs vary considerably but majorly include scented ingredients along with dye to impart color and a pleasant fragrance to bathwater. The increasing population of working women and their preference for aromatherapy and cosmetics for relaxation is expected to be the major driver influencing the market growth of bath bombs over the forecast period. For instance, as per the statistics of the Ministry of Labor of United Kingdom, in the UK, 15.49 million women aged 16+ were in employment in October-December 2020, down 117,000 from a year ago. The female employment rate was 71.8%, down from a record high of 72.4% a year previously. The male employment rate was 80.6%. About 9.61 million women were working full-time, while 5.88 million were working part-time.
The high cost of bath bombs and cold pressed soaps is expected to restrain the market growth. Bath bombs and cold pressed soaps are made from organic and natural ingredients, enriched with essential oils and other natural products, which leads to the higher prices of bath bombs and cold pressed soaps than bubble bath liquid soaps and conventional soaps. Thus, high cost of bath bombs may hamper its adoption and hence, growth of the market. Lack of universal directives pertaining to applications of bath bombs and cold pressed soaps in U.K. is expected to restrain the market growth. Every state in U.K. has different directives and legislations pertaining to applications of bath bombs and cold pressed soaps, which in turn discourages the investment in the market thereby restraining the market growth.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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