Bath bomb cold pressed soaps are a hard-packed mixture of dry ingredients, which form bubbles when it is wet and cold pressed soaps are handmade soaps which provide more flexibility to create designs within the soap. Bath bombs and cold pressed soaps are usually considered as luxury products, owing to the presence of organic and vegan ingredients, essential oils, bath salts, and others in these products.
The U.K. bath bomb cold pressed soaps market is expected to surpass US$ 122.54 million by the end of 2028 and exhibit a CAGR of 7.0% during the forecast period (2021 to 2028).
Changing lifestyle and rising disposable income in the U.K. are the major drivers for the growth of bath bombs and cold pressed soaps market. For instance, according to the Office for National Statistics, median income of a person in the U.K. increased by an average of 0.7% per year between FY 2017 and FY 2019. Moreover, the real total pay (real wage growth) increased by an average of 1.0% in FY 2019, as compared to FY 2018.
Consumers are also investing money and time in self-care activities such as regular visits to spa for mind-body rebalancing, salt bath soaks, etc. For instance, the Office for National Statistics stated that the median household disposable income in the U.K. was US$ 38,288.2 in the financial year 2019, up by 1.4% or US$ 520 from the financial year 2018. Thus, changing lifestyle due to improved income and real wage growth coupled with increasing disposable income is expected to drive growth of the bath bombs & cold pressed soaps market.
U.K. Bath Bomb Cold Pressed Soaps Market: Restraints
Bath bombs and cold pressed soaps are made from organic and natural ingredients, enriched with essential oils and other natural products, which leads to the higher prices of these products than bubble bath liquid soaps & conventional soaps. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will be less effective each time it is removed from the water before it fizzles and dissolves completely. On the other hand, a bottle of liquid bubble bath soap can be used several times. Thus, the high cost of bath bombs may hamper its adoption, and hence, the market growth.
Key players operating in the U.K. bath bombs and cold pressed soaps market are adopting innovative strategies to provide bio-degradable packaging options to adapt to increasing consumer preferences for such packaging. For instance, Heavenly Bubbles Limited, a manufacturer of bath bombs in the U.K., replaced its cardboard supplier to an FSC (Forest Stewardship Council) registered supplier. This implies that the cardboard used in the packaging of its products is fully sustainable and recyclable. Moreover, the company has replaced the cellophane bag packaging option by a biodegradable option by 2021.
Figure 1. U.K. Bath Bomb Cold Pressed Soaps Market – Opportunity Analysis
By distribution channels, the U.K. bath bomb and cold pressed soaps market can be segmented into hypermarkets & supermarkets, department stores, online channel, and others (convenience stores, etc.). The departmental stores segment held 38.3% market share in 2020 and is expected to keep its dominance during the forecast period. Most of the consumers prefer departmental stores, as these stores operate for longer hours. Therefore, the departmental stores segment is expected to exhibit high growth in the U.K. bath bomb & cold pressed soaps market during the forecast period.
|Base Year:||2020||Market Size in 2020:||US$ 76.80 Mn|
|Historical Data for:||2017 – 2019||Forecast Period:||2021 to 2028|
|Forecast Period 2021 to 2028 CAGR:||7.0%||2028 Value Projection:||US$ 122.54 Mn|
Village Naturals, Yumscents, Schone, Pretty Suds U.K. Limited, Essence of Earth, LUSH Ltd., Rejuvelle, Soul and Soap, Hugo Naturals, Amor Bath Bombs, and Oliver Rocket LL.
|Restraints & Challenges:||
Figure 2. U.K. Bath Bomb Cold Pressed Soaps Market Revenue Share (%), By Distribution Channel, 2020
U.K. Bath Bomb Cold Pressed Soaps Market - Impact of Coronavirus (COVID-19) Pandemic
The U.K. bath bomb cold pressed soaps market is impacted due to the ongoing COVID-19 pandemic. Several states and local bodies in the U.K. have imposed lockdowns to limit the spread of the virus, which resulted in the shutting down of businesses and ceasing of several economic activities. Moreover, the supply chain disruption has indirectly led to low demand for bath bomb and cold pressed soaps.
Key players operating in the U.K. bath bomb cold pressed soaps market include Village Naturals, Yumscents, Schone, Pretty Suds U.K. Limited, Essence of Earth, LUSH Ltd., Rejuvelle, Soul and Soap, Hugo Naturals, Amor Bath Bombs, and Oliver Rocket LL. These players are adopting various organic and inorganic growth strategies such as merger & acquisition, expansion, collaboration, joint ventures, strategic alliances, etc. to expand their business operation and geographical presence.
Rising preference of customers to apply essential oils as part of their routine, and benefits associated with essential oils is expected to drastically influence the market growth of bath bomb and cold pressed soaps over the forecast years. Bath bomb and cold pressed soaps hydrate and nourish the skin due to presence of essential oils, which is drastically influencing the demand for bath bombs amongst women. Essential oils present in bath bombs such as peppermint essential oil helps to soothe tired muscle; eucalyptus essential oil provides relief from flu, cold, and sinusitis; and citrus oil gives an energizing feeling.
Major ingredients used in bath bombs include a bicarbonate base and a weak acid which are unreactive in dry state, but when dissolved in water, they react vigorously and produce their characteristic fizzing in a few minutes. Other ingredients in bath bombs vary considerably but majorly include scented ingredients along with dye to impart color and a pleasant fragrance to bathwater. The increasing population of working women and their preference for aromatherapy and cosmetics for relaxation is expected to be the major driver influencing the market growth of bath bombs over the forecast period. For instance, as per the statistics of the Ministry of Labor of United Kingdom, in the UK, 15.49 million women aged 16+ were in employment in October-December 2020, down 117,000 from a year ago. The female employment rate was 71.8%, down from a record high of 72.4% a year previously. The male employment rate was 80.6%. About 9.61 million women were working full-time, while 5.88 million were working part-time.
The high cost of bath bombs and cold pressed soaps is expected to restrain the market growth. Bath bombs and cold pressed soaps are made from organic and natural ingredients, enriched with essential oils and other natural products, which leads to the higher prices of bath bombs and cold pressed soaps than bubble bath liquid soaps and conventional soaps. Thus, high cost of bath bombs may hamper its adoption and hence, growth of the market. Lack of universal directives pertaining to applications of bath bombs and cold pressed soaps in U.K. is expected to restrain the market growth. Every state in U.K. has different directives and legislations pertaining to applications of bath bombs and cold pressed soaps, which in turn discourages the investment in the market thereby restraining the market growth.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.