U.K. BATH BOMB AND COLD PRESSED SOAPS MARKET ANALYSIS

The U.K. bath bomb cold pressed soaps market is expected to surpass US$ 137.7 million by the end of 2030 and exhibit a CAGR of 5.4% during the forecast period (2023 to 2030).

Bath bomb cold-pressed soaps are a hard-packed mixture of dry ingredients that form bubbles when they are wet, and cold-pressed soaps are handmade soaps that provide more flexibility to create designs within the soap. Bath bombs and cold-pressed soaps are usually considered luxury products owing to the presence of organic and vegan ingredients, essential oils, bath salts, and others in these products.

U.K. Bath Bomb Cold Pressed Soaps Market: Drivers

• Changing lifestyle and increasing disposable income: Changing lifestyle and rising disposable income in the U.K. are the major drivers for the growth of U.K. bath bomb and cold-pressed soap market. For instance, according to the Office for National Statistics, the median income of a person in the U.K. increased by an average of 0.6% in FY2021. Moreover, real total pay (real wage growth) increased by an average of 0.7% in FY 2023 as compared to FY 2022.

• Benefits offered by bath bombs and cold pressed soaps: Consumers are also investing money and time in self-care activities such as regular visits to the spa for mind-body rebalancing, salt bath soaks, etc. For instance, the Office for National Statistics stated that the median household disposable income in the U.K. was US$ 41,134.21 in the financial year 2022, up by 4.8% from the financial year 2020. Thus, changing lifestyles due to improved income and real wage growth coupled with increasing disposable income are expected to drive growth in the bath bomb and cold pressed soaps market.

U.K. Bath Bomb Cold Pressed Soaps Market: Restraints

• High cost of bath bombs: Bath bombs and cold-pressed soaps are made from organic and natural ingredients, enriched with essential oils and other natural products, which leads to higher prices for these products than bubble bath liquid soaps and conventional soaps. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will make it less effective each time it is removed from the water before it fizzles and dissolves completely. On the other hand, a bottle of liquid bubble bath soap can be used several times. Thus, the high cost of bath bombs may hamper its adoption and, hence bath bomb and cold pressed soaps market growth.However, strategies for lowering high cost of bath bombs can help the market to counter restraints.

Market Trends

• Innovative strategies to provide bio-degradable packaging: Key players operating in the U.K. bath bomb and cold pressed soaps market are adopting innovative strategies to provide bio-degradable packaging options to adapt to increasing consumer preferences for such packaging. For instance, Heavenly Bubbles Limited, a manufacturer of bath bombs in the U.K., replaced its cardboard supplier with an FSC (Forest Stewardship Council)-registered supplier. This implies that the cardboard used in the packaging of its products is fully sustainable and recyclable. Moreover, the company plans to replace the cellophane bag packaging option with a biodegradable option by 2021.

Figure 1. U.K. Bath Bomb Cold Pressed Soaps Market Revenue Share (%), By Distribution Channel, 2022

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By distribution channel, the U.K. bath bomb and cold-pressed soaps market can be segmented into hypermarkets and supermarkets, department stores, the online channel, and others (convenience stores, etc.). The department store segment held a 40% market share in 2022 and is expected to maintain its dominance during the forecast period. Most consumers prefer department stores, as these stores operate for longer hours. Therefore, the department store segment is expected to exhibit high growth in the U.K. bath bomb and cold-pressed soaps market during the forecast period.

U.K. Bath Bomb Cold Pressed Soaps Market - Impact of Coronavirus (COVID-19) Pandemic

The U.K. bath bomb and cold pressed soaps market is impacted due to the ongoing COVID-19 pandemic. Several states and local bodies in the U.K. have imposed lockdowns to limit the spread of the virus, which resulted in the shutting down of businesses and the cessation of several economic activities. Moreover, the disruption in the supply chain has indirectly led to low demand for bath bombs and cold-pressed soaps.

Competitive Section

The key players operating in the U.K. bath bomb cold pressed soaps market include Village Naturals, Yumscents, Schone, Pretty Suds U.K. Limited, Essence of Earth, LUSH Ltd., Rejuvelle, Soul and Soap, Hugo Naturals, Amor Bath Bombs, and Oliver Rocket LL. These players are adopting various organic and inorganic growth strategies such as merger & acquisition, expansion, collaboration, joint ventures, strategic alliances, etc. to expand their business operation and geographical presence.

Key Development

• In July 2023, LUSH's latest collaboration is with a high-pitched sponge, SpongeBob SquarePants. The collection includes soap, body balm, bath bombs, and bubble bars, but there’s one product that has more Attention Lush’s Krabby Bathy is a hybrid of bath bomb, soap, and bubble bar intended to replicate the show’s iconic burger, the Krabby Patty.
• In May 2023, Ava Bath Shop brings bath bombs and soaps to Wibsey High Street. Charlene Barraclough was inspired to bring Ava Bath to the Wool Exchange when she discovered a passion for creating bath bombs, soap, and shower gels.

*Definition: Bath bomb cold-pressed soaps are a hard-packed mixture of dry ingredients that form bubbles when they are wet, and cold-pressed soaps are handmade soaps that provide more flexibility to create designs within the soap. Bath bombs and cold-pressed soaps are usually considered luxury products owing to the presence of organic and vegan ingredients, essential oils, bath salts, and others in these products