The U.K. bath bomb and cold pressed soaps market was valued at US$ 90.1 million in 2022, according to the U.K. Bath Bomb and Cold Pressed Soaps Market Report, by Product Type (Bath Bombs and Cold Pressed Soaps , By Fragrance Type (Fruity, Floral, Wood Based, Seeds & Nuts, and Others (Mint, Lemongrass, etc.)), and by Distribution Channel (Hypermarkets/Supermarkets, Department Stores, Online Channels, and Others), published by Coherent Market Insights.
The U.K. bath bomb and cold pressed soaps market is expected to surpass US$ 137.7 million by 2030 and exhibit a CAGR of 5.4 % during the forecast period (2022-2030).
Bath bombs use bath salts such as sea salt and Epsom salts to soften the bathwater. Popular bath bombs comprise pleasant, energizing, or relaxing scents of various essential oils such as Lavender, cedarwood, Lemongrass, Clary Sage, and Peppermint to add fragrance to the bathwater. The detoxification and relaxation benefits offered by bath bombs are attracting consumers, especially those focused on maintaining their work-life balance. The increasing working population, in addition to rising income and real wage growth, is expected to propel the demand for bath bombs in the U.K. For instance, according to the Office for National Statistics, the employment rate in the U.K. was estimated at 75.7% in March 2023, which is higher by 0.3% from that in 2022.
Various benefits offered by cold pressed soaps, such as intensive scent, creamy feel, and lush lather, combined with the natural and colorful effects of the soap, make it a better alternative to hot-pressed soaps. The advantages of natural ingredients such as shea butter, coconut oil, and olive oil can be lost during the heating process in hot soap processing techniques. However, the cold-process method safeguards these natural ingredients.
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Key Takeaways of the Market:
By product type, the U.K. bath bomb and cold pressed soaps market is segmented into bath bombs and cold-pressed soaps. Cold pressed soaps are further sub-segmented into facial cleansing bars, body care soaps, and others (shave bars, etc.). Bath bombs held the highest market share of 69% in 2022 and are expected to maintain its dominance during the forecast period.
Many bath bomb manufacturers launched lighted bath bombs, or glow bath bombs, with the scent of essential oils and natural olive oil. Each bath bomb includes a light-activated cube that automatically turns off after the bath and can be removed from the water and reused later.
Major players operating in the U.K. bath bomb and cold pressed soaps market include Village Naturals, Yumscents, Schone, Pretty Suds U.K. Limited, Essence of Earth, LUSH Ltd., Rejuvelle, Soul and Soap, Hugo Naturals, Amor Bath Bombs, and Oliver Rocket LL. These players are focusing on implementing strategies such as acquisitions and mergers to gain a competitive edge in the global market.
U.K. Bath Bomb and Cold Pressed Soaps Market - Impact of Coronavirus (COVID-19) Pandemic
The U.K. bath bomb and cold-pressed soaps market has been negatively impacted due to the ongoing COVID-19 pandemic. This can be attributed to the imposition of lockdown, travel restrictions, and the shutting down of manufacturing facilities. Moreover, the unavailability of raw materials required for the manufacturing of raw materials further hampered the demand for bath bombs and cold pressed soaps in the U.K. However, the restarting of international trade and the ease of trade restrictions are expected to generate demand for bath bombs and cold pressed soaps in the near future. Furthermore, the easing of restrictions and reopening of manufacturing facilities are expected to boost the U.K. bath bomb and cold pressed soaps market growth over the post-pandemic period.