Bath bombs are hard-packed mixtures of dry ingredients, which create bubbles when it becomes wet. Bath bombs are usually considered as luxury products, owing to presence of organic & vegan ingredients, essential oils, bath salts, etc. in these products. Bath bombs use bath salts such as sea salts and Epsom salts to soften the bath water. Moreover, popular bath bombs comprises pleasant, energizing or relaxing scents of various essential oils such as lavender, cedar wood, lemongrass, clary sage, and peppermint to perfume the bathwater. Conventional soaps contain chemicals that are harmful to human skin. This has led to a shift in consumer preference towards organic, chemical free products.
Changing lifestyle pattern and rising disposable income across the globe are major factors driving growth of the bath bombs market. For instance, according to the Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which increased to US$ 15,742.81 billion in 2018. Moreover, consumers are investing money and time in self-care activities such as regular visits to the spa for mind-body rebalancing, salt bath soaks, and others.
Rising influence of social media and advertising of bath bombs by retailers on different social media platforms are resulting in increasing consumption of bath bombs. Moreover, numerous companies are offering gifts enclosed in their bath bombs, in order to attract more customers. The gifts include vouchers, money, and jewelry among others for adults, whereas children’s bath bombs are filled with a toy surprise inside and are very popular on sites such as Amazon and Etsy. For instance, Cheeky Fragrance Limited, a subsidiary of F-JAS LTD, has a wide range of handmade bath bombs and specializes in surprise toy bath bombs for children.
Bath bombs are made from organic & natural ingredients, enriched with essential oils and other natural products, which leads to higher price of bath bombs than bubble bath liquid soaps & conventional soaps. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will be less effective each time it is removed from the water before it fizzles and dissolves completely. These factors are expected to result in less adoption of bath bombs, thereby hampering the market growth.
Among regions, Europe is expected to hold dominant market share over the forecast period, owing to detoxification & relaxation benefits offered by bath bombs, which is attracting consumers who are focused on maintaining their work-life balance. Increasing working population in addition to rising income and real wage growth are expected to propel demand for bath bombs in the region. For instance, according to Office for National Statistics, U.K., the employment rate in the U.K. was estimated at 75.8% in December 2018, which was higher by 0.6% from that in 2017 and the highest since 1971.
Major players operating in the bath bomb market include Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC.
Players operating in the bath bombs are adopting strategies to provide bio-degradable packaging options to the consumers. For instance, Heavenly Bubbles Limited, a manufacturer of bath bombs in the U.K., replaced its cardboard supplier with an FSC (Forest Stewardship Council) registered supplier. This implies that the cardboard used in the packaging of its products are fully sustainable and recyclable. Moreover, the company is focusing on replacing its cellophane bags packaging option by a biodegradable option by 2020.
On the basis of fragrance type, the bath bombs market is segmented into:
On basis of distribution channel, the bath bombs market is segmented into:
On the basis of region, the bath bombs market is segmented into: