TATTOO ACCESSORIES MARKET ANALYSIS

A tattoo is a form of body modification, in which a design is made on the skin by inserting tattoo ink, pigments, and dyes, into the dermis of the skin. Basic tattooing supplies include tattoo inks, tattoo needles, tattoo machines, and tattoo tubes etc. 

The increasing number of tattoo studios and the rising popularity of tattoos among individuals are the primary factors influencing the tattoo accessories market. Moreover, changing fashion trends among all ages, is further boosting the market growth. For instance, according to Coherent Market Insights analysis, the U.S. has more than 20,000 tattoo parlors, which is expected to grow over the forecast period.

Global Tattoo Accessories Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 has significantly disrupted the business of several industries including infrastructure, retail, manufacturing, and others. To combat the COVID-19 pandemic, most of the countries have implemented strict lockdowns and enforced restrictions on their domestic and international flight travels, so the monetary spending of people on leisure activities such as tattoo-making, clubbing etc. gets reduced, according to Coherent Market Insights.

The tattoo accessories industry has also been impacted significantly by COVID-19 pandemic, in terms of supply as well as demand. The sales for tattoo accessories had observed a sharp decline in the first two quarters of 2020 as the demand for tattooing declined rapidly with most tattoo parlors being shut amid COVID-19 pandemic. The tattoo ink, tattoo needles, and other tattoo accessory manufacturing companies were temporarily shut down due to the imposed lock-down, international border seal, and short-term imbalance in demand in many regions. Many ink manufacturing factories declared force majeure due to the low demand of the tattoo industries while bottlenecks persisted in the overall supply-chain of the tattoo related products in the first half of 2020. According to CMI’s analysis, more than 65% of tattoo parlor (shop) owners have reported that COVID-19 had directly impacted their revenue in 2020. All these factors have negatively impacted the growth of the global tattoo accessories market in the short term.

Europe is expected to hold dominant position in the global tattoo accessories market during the forecast period (2021-2028).

Statistics:

Europe held dominant position in the global tattoo accessories market in 2019, accounting for 33.48% share in terms of value, followed by North America and Asia Pacific.

Figure 1: Global Tattoo Accessories Market Share (%), By Region, 2019

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The trend for tattoos is popular in many countries such as Italy, Spain, and the U.K. For instance, according to Coherent Market Insights’ analysis, around 25% of the population of these countries had gotten at least one tattoo done in the year 2019. Moreover, Europe has several tourist places such as Berlin and Barcelona, which are well known for their tattoo parlors. For instance, around 80% of the population who got tattooed in Berlin, Germany and around 75% of the population who got tattooed in Barcelona, Spain, were tourists, according to the same analysis. Such prevalence of tattoo trends among the tourists is expected to drive the market growth in this region during the forecast period.

Major companies operating in the global tattoo accessories are: Cheyenne, Sabre Tattoo Supplies, Inkjecta, Ez Tattoo Supply, Dragonhawk Tattoo Supply, Technical Tattoo Supply, Inc, Bishop Tattoo Supply Inc., Lauro Paolini, Eikon (Eikon Device Inc.), and Infinite Irons

Among product type, the tattoo ink sub-segment is expected to showcase highest CAGR in the market during the forecast period, owing to rising trend of tattooing among the young generation.

Tattoos are getting popular among the young generation mainly in North America and Europe. Changing fashion statements and changing perception for tattooing are boosting the tattoo accessories market. For instance, according to Coherent Market Insights analysis, in year 2019, approximately 30% of college graduates in U.S. had at least one tattoo. Nowadays, vegan inks are also gaining popularity among the vegan people. Companies such as Stable Color, Skin Candy, and StarBrite are some of the companies that offer vegan tattoo inks.

Figure 2: Global Tattoo Accessories Market Value (US$ Mn), 2017 - 2028

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The global tattoo accessories market was valued at US$ 1,452.9 Mn in 2019 and is expected to reach US$ 1,748.7 Mn by 2028 at a CAGR of 3.55% between 2021 and 2028.