UNDER EYE SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The global under eye serum market is estimated to be valued at USD 4.83 Bn in 2025 and is expected to reach USD 11.22 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 12.8% from 2025 to 2032. The global under eye serum market has witnessed substantial growth over the past few years, owing to rising awareness about anti-aging products and increasing consumption of cosmetic products. Under eye serums help reduce dark circles, puffiness, and fine lines under the eyes. They contain ingredients like hyaluronic acid, peptides, caffeine, and antioxidants that hydrate and brighten the delicate under-eye area. Moreover, growing digital presence and busy lifestyles have led to increased cases of eye strain and fatigue among millennials, thereby augmenting demand. Various e-commerce platforms and product innovations catering to specific skin concerns have further propelled the market growth. However, high costs and limited awareness in rural areas may restrain market growth to some extent over the forecast period.

Market Dynamics:

The global under eye serum market is primarily driven by the rising geriatric population, increasing consciousness about personal appearance, and growing demand for multi-benefit cosmetic products. This has augmented the sales of anti-aging cosmetics significantly. Meanwhile, hectic lifestyles and excessive screen time have made under-eye dark circles and puffiness more common, creating need for effective treatment options. Additionally, continuous innovation in ingredients, such as caffeine, hyaluronic acid, peptides, and vitamins C and E, have enhanced the performances of under eye serums. This, along with the proliferation of e-commerce, and product premiumization is another major trend. However, high costs of natural and clinically-tested variants restrict the market growth to some degree.

Key Features of the Study:

- This report provides in-depth analysis of the global under eye serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global under eye serum market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Estee Lauder, L'Oreal, Shiseido, P&G, Unilever, LVMH, Chanel, Amorepacific, LG Household and Healthcare, Kanabo, Tatcha, Drunk Elephant, Olay, La Mer, Kiehl's, Clarins, Origins, Caudalie, Dr. Barbara Sturm, and SkinCeuticals

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- The global under eye serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global under eye serum market

Market Segmentation

•  Product Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Creams
  • Gels
  • Serums
  • Others (Oils, Balms)
•  Ingredient Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Retinols
  • Vitamin C
  • Hyaluronic Acid
  • Caffeine
  • Ceramides
  • Peptides
  • Others (plant extracts, oils)
•  Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
• • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others (Departmental Stores, Pharmacy)
•  End User Insights (Revenue, USD Bn, 2020 - 2032)
• • Women
  • Men
  • Unisex
•  Skin Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Dry Skin
  • Oily Skin
  • Combination Skin
  • Normal Skin
  • Sensitive Skin
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Estee Lauder
  • L'Oreal
  • Shiseido
  • P&G
  • Unilever
  • LVMH
  • Chanel
  • Amorepacific
  • LG Household and Healthcare
  • Kanabo
  • Tatcha
  • Drunk Elephant
  • Olay
  • La Mer
  • Kiehl's
  • Clarins
  • Origins
  • Caudalie
  • Barbara Sturm
  • SkinCeuticals