Bottled water is considered a consumer food product by the U.S. Food and Drug Administration (FDA). The FDA has set strict standard of identity (165.110[a]) for bottled water. The FDA categorizes bottled water into spring water, purified water, mineral water, sparkling water, artesian water, and well water. Companies are focusing on new product launches in order to strengthen their market presence. For instance, in November 2019, The Coca-Cola Company, a U.S.-based multinational beverage corporation, launched its new sparkling water line, AHA. AHA is available in eight flavors, out of which black cherry + coffee and citrus + green tea contains added caffeine. The product is available in the U.S. market since March 2020.
The growing focus of manufacturers’ on launching eco-friendly packaging solutions for water is expected to augment the market growth over the forecast period. For instance, in July 2019, PepsiCo, an American multinational food, snack, and beverage corporation, announced that it will start rolling out its popular Aquafina water in aluminum cans in 2020 subjected to rising concern about global, non-recyclable waste mounts. The move comes as the brand's biggest attempt to reduce single-use plastic containers, as aluminum is easier to recycle than many materials such as plastics.
Rising government regulations regarding recyclable packaging solutions and decreasing carbon footprint are projected to hinder the growth of the U.S. bottled water market. Moreover, the production of plastic bottles promotes usage of fossil fuels as raw material thus manufacturers are highly depended on fossil fuels. This factor is expected to restrict the growth of the U.S. bottled water market over the forecast timeframe.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section
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