Bottled water is a packaged drinking water especially packed in plastic or glass water bottles and are available in different sizes from small to large. It is also available in the carbonated form that contains dissolved carbon dioxide gas. Bottled water is the most convenient way to use since it is handy and enables the consumer to carry them easily and are suitable for on-the-go usage. They are available in retail and departmental stores. They are gaining huge demand across the working class and Millennia’s populations.
The U.S. bottled water market was valued at US$ 17,400 Mn in terms of revenue and was pegged at 10,600 million units in terms of volume in 2018
Growing health consciousness among consumers is a prime factor fueling the market growth of bottled water. Rising cases regarding various health issues such as gastrointestinal diseases, neurological disorders, and reproductive problems caused by the drinking of contaminated water are fueling the demand for clean and hygienic bottled water in the U.S and packaged water protects it against various types of bacterial contamination. Hence, rising awareness regarding the health benefits of bottled water is expected to propel the market growth of U.S. bottled water.
Among distribution channel, others (food service & vending) segment dominated the U.S. bottled water market in 2018, accounting for 38% share in terms of value, followed by supermarkets and grocery stores, respectively.
Figure 1. U.S. Bottled Water Market Share (%), By Distribution Channel, 2018
Bottle water is expensive as compared to tap water which is limiting its adoption across low-income class people. This factor is expected to hamper the market growth. Moreover, it is not a money-saving option and some time it offers no difference with tap water and may have similar or worse quality than tap water. These factors are projected to hinder the market growth of bottled water over the forecast period.
The advent of advanced technology and practices for reducing production time is expected to foster market growth over the forecast period. For instance, in June 2018, North Carolina-based clear water manufacturing has introduced a machine that can filter, fill and cap more than 300 bottles of water per one-hour cycle on-site at any location, such as campuses, hotels, and stadiums or in retail spaces. Therefore, advancement in technology is expected to propel the market growth.
Increasing investment by major players for reducing single-use bottles is expected to boost the market growth of U.S bottled water. For instance, in January 2019, FloWater raised $15 million to put bottled water out of business for eradicating the plastic water bottles by using the newest technology in its water refill stations, FloWater asserts that their water tastes and hydrates better than any bottled water, even premium brands. Hence, this factor is expected to foster market growth over the forecast period.
Figure 2. U.S. Bottled Water Market – Opportunity Analysis
Among material, PET segment accounted for largest market volume share of 67% in 2018, in the U.S. bottled water market.
Figure 3- U.S. Bottled Water Market Share (%), By Material, 2018
Market Trends/Key Takeaways
An increasing number of acquisitions among key players in the U.S bottled water is expected to foster market growth over the forecast period. For instance, in November 2019, Nestlé Waters North America (NWNA) has announced the acquisition of bottled water distributor Watchung Spring Water in the US. The acquisition enable NWNA to expand ReadyRefresh by Nestlé beverage delivery service to the New Jersey coast. Hence, the rising adoption of such a growth opportunity is expected to fuel market growth.
According to section 21 CFR 165.110, U.S. Food and Drug Administration (FDA), the regulatory authority for bottled water, describes bottled water as “water that is intended for human consumption and that is sealed in bottles or other containers with no added ingredients except that it may contain safe and suitable antimicrobial agents.”
Figure 4 – U.S. Bottled Water Market - Value Chain Analysis
Players active in the market are Nestle Waters, PepsiCo, Inc., The Coca-Cola Company, Groupe Danone, Suntory Beverage & Food Ltd, Mountain Valley Spring Company, LLC, and CG Roxane, LLC