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Bottled water is a packaged beverage that needs to follow food safety, labeling, and inspection requirements. Bottled water can be categorized into distilled water, mineral water, spring water, and sparkling water. Bottled water is sold through different distribution channels such as supermarket, convenience stores, grocery stores, and online among others. Most of the bottle is produced from PET and HDPE materials. In the United States, bottled water is monitored and regulated by the U.S. Food and Drug Administration (FDA).

The U.S. bottled water market was valued at US$ 17,400 Mn in terms of revenue and was pegged at 10,600 million units in terms of volume in 2018


Bottle water has great convenience which is one of the major factors driving the growth of the U.S. bottled water market. Moreover, the on-the-move lifestyle and hectic work schedule of people have raised the demand for bottled water in the region. Furthermore, innovation in terms of mobility and portability with respect to bottled water packaging is also projected to fuel demand for bottled water. Additionally, premium packaging with clean labels is another major aspect that is projected to foster the growth of the U.S. bottled water market.

Market Opportunities

The increasing focus of manufacturers on launching of eco-friendly packaging of bottled water is expected to offer new growth opportunities to the market. The introduction of recyclable and eco-friendly packaging products for bottled water is projected to offer lucrative growth opportunities for the various players in the U.S. market. This factor is expected to propel the market growth. For instance, in July 2015, Nestlé introduced its bottled water brand called ‘Natural Spring Water’. The water, under this brand, comes in 100% recycled plastic (rPET) bottles, excluding the label and cap.

Market Restraints

Rising concern regarding the bad impact of plastic bottles on the environment is expected to hamper the market growth. In the recent few years, bottled water companies have faced some criticism as large volumes of energy is required for water extraction, water processing, and bottling. Moreover, concerns associated with environmental pollution due to improper disposal of plastic bottles is another major factor projected to curb the market growth of the U.S. bottled water market in the future. For instance, in February 2016, the sale of plastic water bottles was banned in San Francisco, U.S., to check environmental pollution.

Market Trends

Increasing launch of innovative products with various health benefits is expected to be a major trend in the market. US consumers are shifting their preferences towards healthier beverage options to meet the rising demand for health benefits products is expected to augment the market growth. For instance, in August 2017, Tata Group Company announced plans to launch its premium natural mineral water brand Himalayan in the US market. Tata Global Beverages (TGB) through its subsidiary has signed an agreement with Talking Rain Beverage Company, makers of sparkling ice flavored sparkling waters, for a phased launch of Himalayan in the US market

Competitive Section:

Major players active in the market are Nestle Waters, PepsiCo, Inc., The Coca-Cola Company, Groupe Danone, Suntory Beverage & Food Ltd, Mountain Valley Spring Company, LLC, and CG Roxane, LLC

  • Few Recent Developments

PepsiCo, Inc.

  • In April 2016, PepsiCo, Inc. launched a new line of flavored sparkling water called Aquafina Sparkling under the brand Aquafina. This new product line has widened the company’s product portfolio and has enabled it to meet the demand from its excessively large global customer base

CG Roxane, LLC 

  • In August 2015, CG Roxane LLC, purchased the property from the City of Pasadena, Texas to construct a water bottling facility. The facility will manufacture private label store brands in the greater Houston region


By Capacity Type

  • 3 Gallons
  • 5 Gallons
  • Others

By Material Type

  • PET
  • HDPE
  • Others 

By Cap Type

  • Screw Cap
  • Snap-on Cap
  • Sports Cap
  • Screw Snap Cap
  • Others

By Distribution Channel

  • Supermarket
  • Grocery Stores
  • Convenience Stores
  • Others (Foodservice/Vending)
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