YERBA MATE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Yerba Mate Market, By Form (Liquid Concentrate , Powder , and Others), By Application (Food and Beverages , Dietary Supplements , Cosmetics & Personal Care , and Functional Food), By Distribution Channel (Hypermarkets/Supermarkets , Online Stores , Convenience Stores , and Specialized Drug Stores), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)

Published In: 17 Sep, 2025
Code: CMI2744
Pages: 130
Formats: Excel and PDF
Industry: Food and Beverages
- Historical Range: 2020 - 2024
- Forecast Period: 2025 - 2032

The Global Yerba Mate Market is estimated to be valued at USD 2.10 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2032. The global yerba mate market has been witnessing significant growth over the past few years. Yerba mate is a species of holly native to subtropical Latin America and is consumed as a tea. Rising awareness about the various health benefits of yerba mate such as increased energy levels, weight management, antioxidant properties, reduced risk of cancer and heart diseases, etc. has prompted more people to include it in their daily diet. Additionally, changing consumer preferences towards herbal and organic beverages coupled with increasing disposable incomes in developing countries are also contributing to the rising demand for yerba mate products globally. However, availability of substitutes may hamper the market growth to some extent during the forecast period.

Market Dynamics

The key drivers fueling the global yerba mate market include rising health consciousness among consumers and increasing demand for organic and plant-based beverages as alternatives to coffee and tea. Moreover, the growing promotion of the benefits of yerba mate through various health and wellness campaigns on social media and other platforms is creating more awareness. This is encouraging numerous product innovations including yerba mate infused energy drinks and dietary supplements. However, the availability of cheaper substitutes such as green tea and coffee poses a major challenge. Nevertheless, emerging opportunities lie in expanding distribution networks in developing Asian and African markets and introducing new product categories including yerba mate sodas, cocktails, etc.

Key Features of the Study

This report provides in-depth analysis of the global yerba mate market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global yerba mate market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., Guayaki Sustainable Rainforest Products, Inc., Ohio Tea Company, Orleans Coffee, and New Mexico Tea Company.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global yerba mate market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global yerba mate market.

Market Segmentation

Form Insights (Revenue, USD Bn, 2020 - 2032)

Liquid Concentrate
Powder
Others

Application Insights (Revenue, USD Bn, 2020 - 2032)

Food and Beverages
Dietary Supplements
Cosmetics & Personal Care
Functional Food

Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)

Hypermarkets/Supermarkets
Online Stores
Convenience Stores
Specialized Drug Stores

Regional Insights (Revenue, USD Bn, 2020 - 2032)

North America

U.S.
Canada

Latin America

Brazil
Argentina
Mexico
Rest of Latin America

Europe

Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific

Middle East & Africa

GCC Countries
Israel
Rest of Middle East & Africa

Key Players Insights

Pure Leaf Naturals
Ecoteas
Yuyo Drinks Ltd
Mate Factor
Kraus
Wisdom Natural Brands
LA Virginia S.A.
Guayaki Sustainable Rainforest Products, Inc.
Ohio Tea Company
Orleans Coffee
New Mexico Tea Company

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snippet, By Form
  - Market Snippet, By Application
  - Market Snippet, By Distribution Channel
  - Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
- PEST Analysis
- PORTER’s Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions
Global Yerba Mate Market, By Form, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Liquid Concentrate
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Powder
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Others
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
Global Yerba Mate Market, By Application, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Food and Beverages
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Dietary Supplements
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Cosmetics & Personal Care
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Functional Food
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
Global Yerba Mate Market, By Distribution Channel, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Hypermarkets/ Supermarkets
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Online Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Convenience Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
- Specialized Drug Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  - Segment Trends
Global Yerba Mate Market, By Region, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021-2032
- North America
  - Introduction
  - Market Size and Forecast, By Form, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Application, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
    - U.S.
    - Canada
- Latin America
  - Introduction
  - Market Size and Forecast, By Form, 2020 – 2032, (US$ Bn))
  - Market Size and Forecast, By Application, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Introduction
  - Market Size and Forecast, By Form, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Application, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
    - U.K.
    - Germany
    - Italy
    - France
    - Spain
    - Russia
    - Rest of Europe
- Asia Pacific
  - Introduction
  - Market Size and Forecast, By Form, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Application, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
    - China
    - India
    - Japan
    - ASEAN
    - Australia
    - South Korea
    - Rest of Asia Pacific
- Middle East & Africa
  - Introduction
  - Market Size and Forecast, By Form, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Application, 2020 - 2032 (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2020 – 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020 – 2032, (US$ Bn)
    - GCC Countries
    - Israel
    - Rest of Middle East & Africa
Competitive Landscape
- Market Share Analysis
- Company Profiles
  - Pure Leaf Naturals
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Ecoteas
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Yuyo Drinks Ltd
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Mate Factor
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Kraus
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Wisdom Natural Brands
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - LA Virginia S.A.
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Guayaki Sustainable Rainforest Products, Inc.
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Ohio Tea Company
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - Orleans Coffee
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
  - New Mexico Tea Company
    - Company Overview
    - Product Portfolio
    - Recent Developments/Updates
Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
Section
- References
- Research Methodology
- About Us and Sales Contact

* Browse 25 market data tables* and 20 figures* on “Global Yerba Mate Market” - Global forecast to 2032.

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