Global Yerba Mate Market – Insights
Yerba mate is a species of the Holly genus with botanical name IIex paraguariensis. It is a plant used to make beverage known as mate and is also used for medication purposes. In addition to this, it is also used to relieve physical and mental fatigue along with chronic fatigue syndrome (CFS). It is often consumed orally and helps in improving mood, reduce symptoms of depression, and strengthening bones. It is also effective against high cholesterol, diabetes, and urinary tract infections (UTIs), and kidney stones. Yerba mate is traditionally consumed in southern and central regions of South America such as Argentina, Paraguay, southern Chile, and central-western Brazil.
The market for yerba mate is expected to record substantial growth over the forecast period (2019-2027), attributing to increasing demand for yerba mate due to its health benefits and new product launches.
For instance, in 2018, Danone-owned STok Coffee launched a new range of cold beverages including protein cold brew coffee and yerba mate cold brew tea in multi-serve and single serve formats. The product, yerba mate cold brew tea offers 75% more caffeine with less sugar and is available in two flavors including slightly sweet and peach.
However, side effects related with consumption of yerba mate are expected to act as major restraining factor for growth of the yerba mate market. Yerba mate is beneficial for health when consumed occasionally. However, consuming large quantities of yerba mate for longer duration may led to adverse health effects.
The global yerba mate market was valued at US$ 1,251.0 Mn in 2018, and is expected to register a CAGR of 3.1%, in terms of revenue over the forecast period (2019 to 2027), to reach US$ 1,641.0 Mn by 2027.
Latin America accounted for the largest revenue share of 82.2% in the global yerba mate market in 2018, and is expected to maintain its dominance over the forecast period. According to the Institution of Yerba Mate, Argentina, Argentina is the leading producer and exporter of yerba mate in the world. Moreover, Latin America is headquarter for major yerba mate players such as Kraus, and La Virginia S.A. High presence of market players in the region is further expected to boost the revenue for yerba mate market during the forecast period.
Figure 1. Global Yerba Mate Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018-19
Yerba mate finds applications in food & beverages, dietary supplements, cosmetics & personal care, and functional food products. The consumption of yerba mate as a part of diet supplement is increasing, owing to growing health awareness among the populace. Major companies in the market are focused on launching yerba mate as a dietary supplement. For instance, Matebros, a California-based beverage company, offers yerba mate energy drinks with no artificial sweeteners & sugars.
Based on application, in 2018, the food & beverages segment accounted for the largest market revenue share of 69.9% in the global yerba mate market. Yerba mate is largely consumed as a hot or cold beverage.
Key companies such as Yerbae, New Age Beverage Corporation, and Rebble offer yerba mate as a cold sparkling drink with different flavors. It is also available in the form of tea bags and is consumed as hot tea. Increasing demand for yerba mate is backed by its health benefits, which in turn is expected to contribute to growth of the food & beverages segment in the yerba mate market.
Figure 2. Global Yerba Mate Market Share (%), By Application, 2018
Source: Coherent Market Insights, 2018-19
Major players operating in the global yerba mate market include, Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., and Guayaki Sustainable Rainforest Products, Inc.
Key industry players are focused on adopting strategies such as mergers & acquisitions and marketing through campaigns & social media platforms in order to expand their market share. For instance, in March 2017, Yuyo Drinks launched Yerba Mate campaign in the U.K. The company, through various social media platforms, shared videos and tweeted the information about the campaign. Moreover, the company arranged testing session of Yuyo drinks that are manufactured using yerba mate.
Yerba mate is a plant used in making Beverages and is also used as medicine for the treatment of various diseases such as urinary tract infections (UTIs), bladder and kidney stones. It contains caffeine and other chemicals, which help in stimulating brain. Yerba mate is also known by other names such as green mate, hervea, himarrao, Ilex, Ilex paraguariensis, and Jesuit's Brazil Tea.
Yerba mate offers numerous health benefits, owing to which its demand is increasing worldwide. It contains essential nutrients, amino acids, antioxidants, polyphenols, minerals, and vitamins. Yerba mate contains immune boosting properties as it is rich in antioxidants. Moreover, the chemical compounds and nutrients found in yerba mate help in efficient utilization of carbohydrates by the body, thereby increasing metabolism. Therefore, increasing consumption of yerba mate due to its various benefits is expected to boost growth of the yerba mate market.
Market Dynamics
Among distribution channels, in 2018, the supermarket segment held dominant position in the global yerba mate market. In 2018, the segment accounted for 39.8% share in the yerba mate market. The segment growth is driven by convenient services and attractive offers provided by supermarkets.
Among regions, in 2018, Latin America held dominant position in the global yerba mate market and accounted for a revenue share of 82.2% in the global market. This trend is expected to continue over the forecast period on account of growing consumption of yerba mate-based products in the region.
Key features of the study:
- This report provides in-depth analysis of yerba mate market and provides market size (US$ Mn) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by key players
- It profiles key players in the global yerba mate market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include, Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., and Guayaki Sustainable Rainforest Products, Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
- The global yerba mate market report caters to various stakeholders in this industry including investors, suppliers, yerba mate manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global yerba mate market
Detailed Segmentation:
- Global Yerba Mate Market, By Form:
- Liquid Concentrate
- Powder
- Others
- Global Yerba Mate Market, By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- Global Yerba Mate Market, By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Global Yerba Mate Market, By Region:
- North America
- U.S.
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Canada
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Latin America
- Brazil
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Argentina
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Mexico
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Rest of Latin America
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Europe
- Germany
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- U.K.
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- France
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Italy
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Spain
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Russia
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Rest of Europe
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Asia Pacific
- China
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- India
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- ASEAN
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Japan By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- South Korea
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Australia
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Rest of Asia Pacific
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Middle East & Africa
- Middle East
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Africa
- By Form:
- Liquid Concentrate
- Powder
- Others
- By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
- By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
- Company Profiles
- Pure Leaf Naturals*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- Ecoteas
- Yuyo Drinks Ltd
- Mate Factor
- Kraus
- Wisdom Natural Brands
- LA Virginia S.A.
- Guayaki Sustainable Rainforest Products, Inc.
“*” marked represents similar segmentation in other categories in the respective section.
