The Global Yerba Mate Market is estimated to be valued at USD 2.10 Bn in 2025 and is expected to reach USD 3.01 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2032.
The Yerba Mate Market is expected to witness significant growth over the forecast period. The rising awareness among consumers regarding the health benefits of yerba mate is driving the market growth. Yerba mate is known to contain antioxidants that help reduce the risk of chronic diseases. It can boost energy levels and cognitive function while enhancing mood and focus. Moreover, changing lifestyles and busy schedules have increased the demand for functional beverages with health benefits. The youth population in particular is inclined towards organic and natural products. The introduction of new flavors of yerba mate infusions, extracts, and ready-to-drink beverages is expanding its popularity globally. Increasing product launches catering to on-the-go consumption will support the market growth in the coming years.
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Between June 2024 and May 2025, there were 662 Yerba Mate importers worldwide, sourcing from 480 global suppliers. During this period, 198 importers were actively involved in trade, with three key players—NAMA INTERNATIONAL S.A., DON BASILIO SRL D B SRL, and JC IMPORTS—collectively responsible for 50% of global Yerba Mate imports.
NAMA INTERNATIONAL S.A. led the market, accounting for 20% of global imports with 116 shipments. Close behind was DON BASILIO SRL D B SRL, contributing 19% with 109 shipments. JC IMPORTS ranked third, handling 11% of total imports through 64 shipments.
In terms of form, powder is expected to contribute 48.3% share of the market in 2025, owing to its convenience and versatility. The powdered form of yerba mate allows for easy preparation and consumption anywhere. With just hot water, the powder can be whisked into a drinkable mate in mere moments. This level of convenience makes it highly portable and suitable for on-the-go lifestyles. Powdered yerba mate is lightweight and compact, fitting easily into bags, pockets or cup holders while traveling. Additionally, its fine particulate nature means powder can seamlessly integrate into a wide variety of recipes. It dissolves quickly and thoroughly, blending well whether added to smoothies, baked goods, oatmeal or flavored waters.
The lack of loose leaves also simplifies preparation and cleanup. With powder, there is no straining of leaves required and less mess than other forms. This versatility has increased the yerba mate powder usage far beyond traditional drinking methods. Its many culinary and wellness applications continue to expand the reach and popularity of powdered yerba mate. Growth in the health-conscious consumer base has further boosted interest in powder. Its readily dissolvable quality makes powder an easy choice for those looking to discreetly enjoy the stimulant and nutritional properties of yerba mate throughout the day. Wellness enthusiasts appreciate the ease of whisking powder into liquids to reap the benefits on-the-go. This streamlined consumption experience has accelerated yerba mate powder uptake, cementing its top share position in the form segment.
For instance, Guayakí Yerba Mate and Playadito Yerba Mate were highlighted as top yerba mate products for health-conscious consumers. Both are primarily sold in loose leaf or powder form, containing only yerba mate without additives, which allows for easy preparation and consumption anywhere. Guayakí’s organic product, for example, can be brewed at home or on-the-go, offering a convenient way to enjoy yerba mate’s stimulant and nutritional benefits without needing specialized equipment.
Within the application segment, food and beverages is expected to contribute 35.6% share in 2025, due to the long-held culinary role and versatility of yerba mate across Latin American cultures. As the traditional drink of Argentina, Uruguay and Southern Brazil, yerba mate preparation and sharing is rich in social and cultural history. The minty, grassy taste perfectly complements regional dishes and snacks from empanadas to alfajores cookies.
Furthermore, the stimulant properties and mild caffeine content of yerba mate make it a popular energizing beverage replacing coffee or tea at any time of day. Unlike other stimulants, yerba mate provides a smooth, sustained energy sans the jittery side effects. This has contributed to its growing adoption in western cultures as a healthier coffee alternative. The versatile mate herb seamlessly mixes into beverages from sodas and lattes to juice and kombucha recipes.
For instance, the ESS Feed report highlighted that brands like Amanda (founded 1900 in Argentina), Taragüi (1924), Cruz de Malta (1874), and Canarias (1949 in Uruguay) have long-standing histories in Latin America, reflecting the rich social and cultural traditions of yerba mate preparation and sharing. These brands maintain strong followings due to their classic flavors and traditional consumption practices, underscoring yerba mate’s role as a culturally significant beverage in Argentina, Uruguay, and Southern Brazil.
Within the distribution channel segment, hypermarkets/supermarkets is expected to contribute 32.7% share in 2025, owing to their positioning as expansive one-stop shopping destinations. Hypermarkets house a vast selection of products from across all categories under one roof. This consolidated approach appeals to time-strapped consumers looking to quickly purchase all items, including yerba mate, in a single shopping trip.
Additionally, hypermarkets dedicate sizable floorspace to health and wellness categories, raising yerba mate visibility amongst shoppers. Prominently located endcaps and aisles featuring Latin American imports draw attention to yerba mate’s benefits. Large hypermarkets also leverage economy of scale to offer competitive pricing that entices value-conscious buyers. Frequent sales and discounts run in weekly circulars further drive hypermarket yerba mate sales. As community hubs, hypermarkets also host in-store wellness expos, tastings and culinary demos elevating yerba mate education. Knowledge transfers from brand representatives to consumers browsing the aisles.
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Latin America has dominated the global yerba mate market for decades and is projected to account for over 39.7% of worldwide production in 2025. Growth is supported by favorable climatic conditions, fertile soil, and the prevalence of plantations in the Gran Chaco region of Argentina and Paraguay. Major producers such as Las Marias, Aguilera, and Canarias have established strong international brand visibility by consistently supplying premium-grade yerba mate leaves. Producers in the region benefit from low production costs and maintain long-term supply contracts with leading importers in Europe and North America, where raw leaves are preferred for local processing. For instance, in 2025, Paraguay intensified its export promotion efforts through food expos and digital campaigns, highlighting the nutritional and functional benefits of yerba mate to diversify sales beyond consolidating Western markets.
The Asia Pacific region has emerged as the fastest-growing yerba mate market over the past five years and is expected to expand significantly by 2025. Growth is driven by rising health awareness, changing dietary preferences, and increasing consumption of yerba mate tea and energy drinks in countries such as Japan and China. Beverage multinationals have launched yerba mate–infused drinks to capture urban consumers seeking functional, plant-based beverages.
For instance, in March 2025, the Argentine Embassy in Thailand promoted yerba mate as a healthy alternative to coffee during the Thai-Latin Coffee Plus Weeks in Bangkok. At the event, embassy representatives highlighted the cultural importance and scientifically demonstrated health benefits of yerba mate, while local importers Latino Secrets showcased traditional and modern preparation methods to Thai consumers. This initiative reflects growing health awareness and shifting dietary preferences in Asia, reinforcing yerba mate’s expanding presence in the region.
Argentina is the largest global producer of yerba mate, benefiting from the subtropical climate and fertile soils of the Misiones and Corrientes regions. In 2025, Argentina is projected to contribute the majority share of Latin America’s 39.7% global production, supported by established players such as Las Marias and Canarias, which enjoy strong visibility in export markets. The country focuses on producing premium-grade leaves that are exported primarily to Europe and North America, where demand for raw, high-quality material for processing remains strong.
For instance, in 2024, Argentina ranked as the second-largest yerba mate exporter worldwide, with exports valued at 82.55 million U.S. dollars, only behind Brazil at 102 million U.S. dollars. This strong performance highlights Argentina’s established role in the global yerba mate trade and provides a foundation for exporters to expand long-term partnerships with European beverage companies seeking stable supplies of organic yerba mate leaves.
Paraguay is a key contributor to Latin America’s yerba mate exports and is increasingly targeting Asia Pacific markets to diversify sales. Producers benefit from low-cost cultivation in the Gran Chaco region and government-backed campaigns promoting yerba mate’s nutritional and functional benefits. For instance, in 2024, Paraguayan yerba mate producers, coordinated with the Ministry of Trade and the Paraguayan Yerba Mate Center (Centro Yerbatero Paraguayo), actively promoted tereré at the Gulfood Fair in Dubai. During the event, they engaged in over 20 meetings with potential clients from countries including Lebanon, the UAE, Turkey, Malta, and Poland. These efforts led to initial commercial deals totaling 90,000 kilos of yerba mate, with orders largely from Syria, marking Paraguay’s strategic expansion into Middle Eastern markets and signaling opportunities to introduce yerba mate to new international consumers.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 2.10 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.3% | 2032 Value Projection: | USD 3.01 Bn |
| Geographies covered: |
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| Companies covered: |
Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., Guayaki Sustainable Rainforest Products, Inc., Ohio Tea Company, Orleans Coffee, and New Mexico Tea Company |
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The rising health awareness among people around the world regarding the health benefits of herbal drinks is a major driver contributing to the growth of the global yerba mate market. With growing concerns about lifestyle diseases and other health issues due to fast-paced urban living and changing food habits, many consumers are increasingly opting for naturally sourced drinks and beverages that provide functional benefits. Yerba mate being a naturally caffeinated herbal tea offers various health advantages and is rich in antioxidants. It supports weight management, boosts metabolism, and improves mental alertness and focus without the crash and side effects of regular coffee.
The health benefits of yerba mate such as its positive effects on cardiovascular health, diabetes control, and cancer prevention are well documented. Rising accessibility to information on the internet is enabling more people to learn about the advantages of yerba mate. This is motivating many health-conscious individuals to incorporate yerba mate as a dietary supplement or lifestyle addition to their daily wellness regimen. The shift towards a preventive healthcare approach is driving the popularity of medicinal plants worldwide. This increasing the focus on herbal alternatives to manage health is acting as a major driver for the rising demand of yerba mate globally.
The significant growth witnessed by the global energy drinks industry in the last few years is having a positive rub-off effect on the sales of yerba mate. With rising health concerns regarding the excessive sugar and synthetic stimulants present in commercial energy drinks, natural drinks sourced from plants are gaining preference. Yerba mate offers a natural energy boost which is long-lasting and gentle on the system without associated crashes.
Beverage companies are launching various yerba mate-based products targeting the health-conscious, gym-going demographic keen on natural alternatives. From sparkling mate beverages to yerba mate infused coffee and tea, the evolving product portfolio is appealing to a wide audience. The clean label trend is also propelling companies to highlight the natural credentials of yerba mate in their marketing strategies. Moreover, the social media influencer culture is enabling brands to showcase the versatility and various use occasions of mate drinks among the millennial and Gen Z populations. The positioning of yerba mate as a natural substitute for caffeinated drinks is attracting many new users daily and sustaining the upward growth momentum of this market.
For instance, in June 2025, Yerba Madre, formerly Guayakí Yerba Mate launched a purpose-driven sports marketing program targeting gym-going and health-conscious consumers. The initiative includes partnerships with the Concacaf Gold Cup, Vermont Green FC, and a cross-sport athlete collective covering soccer, basketball, skateboarding, surfing, and BMX.
*Definition: Yerba Mate is a type of caffeinated herbal tea that is popular in parts of Latin America, particularly Argentina, Brazil, Uruguay, and Paraguay. It is brewed from the dried leaves and stems of the Ilex paraguariensis plant.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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