e.l.f. Beauty, known for its bold as well as inclusive approach, is expanding its presence with a launch at ULTA Beauty in Mexico. Starting from November 10, 2025, beauty lovers across Mexico can now shop e.l.f. Cosmetics and e.l.f. SKIN at all ULTA Beauty locations nationwide. This marks the next phase of e.l.f.'s ongoing partnership with the retailer.
e.l.f. is expanding its e.l.f.iverse with the official launch at ULTA Beauty in Mexico, bringing some of the most anticipated products from e.l.f. Cosmetics and e.l.f. SKIN. These popular items are sure to excite the beauty community:
- Power Grip Primer: A gel-based, hydrating face primer that smooths skin and ensures long-lasting makeup wear.
- Halo Glow Liquid Filter: A viral, multi-purpose liquid glow booster that gives your complexion a soft-focus filter effect.
- Glow Reviver Lip Oil Glimmer: A nourishing lip oil that hydrates and enhances lips with a radiant shimmer.
- Sheer For It Blush Tint: A buildable, multi-purpose blush with a hydrating, watery texture for a long-lasting, translucent finish.
- Holy Hydration! Thirst Burst Drops: Hydrating gel serum drops that give a juicy, radiant complexion, both instantly and over time.
- Holy Hydration! Makeup Melting Cleansing Balm: A best-selling cleansing balm that melts into an oil, effortlessly removing makeup.
According to coherent market insights, the Cosmetics Market is expected to grow at a CAGR of 5.3% during 2025 to 2032. Currently, the market is at USD 320.67 Bn in 2025 and is expected to be around USD 460.32 Bn by 2032. The cosmetic industry is witnessing boom due to increase in per capita spending among the individuals on cosmetic and personal care products.
“Launching e.l.f. at ULTA Beauty in Mexico is a milestone moment for both companies,” said Jennie Laar, Senior Vice President and Chief Commercial Officer, e.l.f. Beauty. “e.l.f. and ULTA are kindred spirits in our shared mission to make beauty accessible to all through the lenses of affordability and availability. We’re thrilled to join forces in a market with incredible opportunity, bringing premium-quality products to our community at exceptional value.”
e.l.f. Beauty believes that anything is e.l.f.ing possible. They are a company that challenges the norms, shapes culture, and unites communities with positivity, inclusivity, and accessibility. Their mission is simple: to make the best of beauty accessible to every eye, lip, and face.
With brands like e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium, and rhode, e.l.f. Beauty is purpose-driven and results-oriented, offering clean, vegan products that elevate beauty for everyone. They are proud to be the first beauty company with Fair Trade Certified™ facilities, showing our commitment to ethical practices.
Source:
Press Release: e.l.f. Beauty
Company: e.l.f. Beauty