Beauty Devices Market is estimated to be valued at USD 147.18 Bn in 2025 and is expected to reach USD 212.68 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of5.4% from 2025 to 2032.
The beauty devices market is witnessing robust growth driven by increasing consumer awareness around personal care, rising disposable income, and the growing demand for non-invasive aesthetic treatments. Beauty devices, such as cleansing brushes, hair removal tools, acne treatment devices, anti-aging and skin tightening tools are increasingly being used both in professional settings like dermatology clinics and spas, as well as at home.
The market is also being propelled by technological advancements such as LED therapy, radiofrequency, ultrasound, and microcurrent technologies, which offer effective and convenient skincare solutions. Additionally, the rise of skin health concerns such as acne, hyperpigmentation, and premature aging, particularly among millennials and Gen Z consumers, is contributing to higher adoption rates.
The expansion of e-commerce platforms and influencer-driven marketing strategies are further accelerating product penetration across emerging economies. With rising beauty devices market demand, the industry is shifting toward personalized skincare and smart beauty technology, making it poised for significant growth in the coming years.
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Integration of Artificial Intelligence (AI) is significantly transforming the beauty devices market by enhancing personalization, efficacy, and user experience. AI-powered devices can analyze individual skin conditions using facial scanning technology and deliver tailored treatments, such as adjusting light intensity in LED therapy or optimizing cleansing cycles based on skin type. Smart beauty mirrors, AI apps, and connected devices provide real-time feedback and progress tracking, making at-home beauty routines more effective. Moreover, AI is helping brands in product development through consumer behavior analysis and predictive trends, driving innovation and more targeted device launches in the market.
L’Oréal has introduced Perso, the world’s first AI-powered device for personalized skincare and cosmetics. Developed by the L’Oréal Technology Incubator, this revolutionary 6.5-inch device delivers on-the-spot, customized skincare and makeup formulas tailored to each individual’s unique needs. Powered by advanced Artificial Intelligence, Perso continuously evolves, learning from users’ skin conditions and preferences to refine its formulations over time.
In terms of device type, the hair removal devices segment is expected to contribute 21% share of the market in 2025, due to rising consumer preference for at-home personal care solutions. With growing awareness of aesthetics and grooming, especially among younger populations and working professionals, more individuals are investing in convenient, cost-effective alternatives to salon treatments. Technological advancements have led to the development of user-friendly, efficient, and safe laser and IPL-based devices that cater to a broader range of skin types and tones.
Additionally, the influence of social media, beauty influencers, and increased visibility of grooming routines has helped normalize hair removal practices across genders. The medical community’s support for FDA-approved devices for home use has also strengthened consumer trust. These factors collectively contribute to the increasing beauty devices market growth for hair removal solutions globally.
In October 2024, DermRays, a leader in at‑home beauty technology, unveiled next‑generation laser hair removal device, the V8S Pro. This advanced 810 nm diode model builds on the success of DermRays’ home laser device line, offering a larger treatment area, higher energy output and smarter user interface for more effective and user‑friendly hair reduction.
In term of application, the home segment is expected to hold the largest share of the market in 2025, due to growing consumer preference for convenience, privacy, and cost-effectiveness. Many individuals are opting for at-home beauty treatments to avoid the time and expense of visiting salons or dermatology clinics. Advancements in technology have led to the availability of compact, user-friendly, and safe beauty devices designed specifically for home use, such as LED light therapy tools, facial cleansing brushes, and laser hair removal devices. Additionally, increasing consumer awareness and confidence in performing basic skincare routines independently is further driving the adoption of beauty devices for home applications. This shift aligns with the broader trend of personal wellness and self-care, making home-use beauty devices a rapidly growing segment.
In April 2025, L’Oréal introduced Lancôme Rénergie Nano‑Resurfacer. The at‑home device uses patented nanochip technology, featuring around 400 ultra‑precise silicon nano‑tips to create invisible micro‑pathways on the skin, mimicking microneedling without pain or downtime. It is designed to be used with Lancôme’s Rénergie H.C.F. Triple Serum, it doubles the serum’s anti‑ageing efficacy across wrinkles, fine lines, firmness and tone. Such innovations are proliferating the beauty devices market revenue.
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North America region is projected to lead the market with 40% share in 2025, driven by a combination of high consumer spending on personal care and continuous technological innovation. Consumers in the U.S. and Canada are increasingly investing in advanced beauty solutions such as anti-aging tools, acne treatment devices, and skin rejuvenation technologies. The rising demand is also supported by the preference for non-invasive, at-home treatments, especially among aging demographics looking for convenient alternatives to clinical procedures.
For instance, in February 2025, L’Oréal Groupe opened its new North America Research & Innovation (R&I) Center in Clark, New Jersey, marking a $160 million investment in its U.S. operations. The 250,000‑square‑foot campus, the company’s largest R&I site outside France, employs over 600 scientists focused on product innovation across hair care, skincare, and cosmetics, including brands like Maybelline, CeraVe, Redken, and Kiehl’s.
Asia Pacific region is expected to exhibit the fastest growth in the beauty devices market during the forecast period, driven by rising disposable incomes and increasing consumer awareness of advanced skincare solutions. Countries like China, Japan, South Korea, and India are witnessing a surge in the adoption of beauty technology, particularly among millennials and Gen Z who are highly influenced by digital platforms and social media trends. The popularity of K-beauty, along with a growing focus on personal grooming and appearance, is accelerating the use of devices such as facial cleansing brushes, LED therapy tools, and hair removal systems. Moreover, the aging population in nations like Japan and South Korea is contributing to the demand for anti-aging and wrinkle-reducing devices. Local manufacturing strengths, expanding e-commerce channels, and government support for innovation are further making these devices more affordable and accessible. Collectively, these factors are strengthening the beauty devices market growth across Asia Pacific.
For instance, in May 2025, Sephora launched Haus Labs by Lady Gaga across Asia Pacific, including Australia, New Zealand, Hong Kong SAR, Malaysia, Philippines, Singapore, and Thailand, making the full range of 125 vegan, cruelty‑free products available exclusively through its brick‑and‑click network. The move strengthens Sephora's prestige beauty portfolio now approaching 250 brands in the region, with innovative HausTech‑Powered™ formulations like Triclone Skin Tech Foundation and hybrid lip oils.
In February 2025, the Ordinary entered the Chinese market through an exclusive partnership with Sephora. Twenty-four products, including localized and newly developed items, are now available—among them a reformulated glycolic acid toner designed to meet local regulations.
South Korea is a global leader in skincare innovation, driving early adoption of advanced beauty technologies. Tech-savvy consumers favor smart, portable devices that offer salon-like results at home. Popular products include LED therapy tools, pore cleaners, and personalized skincare gadgets. Strong R&D, the rise of K-beauty tech, and integration with digital platforms have made South Korea both a key consumer and global trendsetter in the beauty devices market.
In April 2025, Dyson unveiled the newest version of its Airwrap styler in South Korea, marking its first release worldwide. This updated model provides quicker, more convenient styling, enhanced versatility, and twice the air pressure compared to the previous version.
The beauty devices market in the United States is growing rapidly due to high personal care awareness, a strong presence of premium brands, and rising at-home beauty routines. Consumers increasingly prefer convenient, tech-enabled solutions for skincare, driving demand for anti-acne, skin rejuvenation, and hair removal devices. The trend toward self-care and minimally invasive treatments continues to fuel innovation and adoption across the country.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 147.18 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.4% | 2032 Value Projection: | USD 212.68 Bn |
| Geographies covered: |
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| Companies covered: |
L’Oreal Group, Nu Skin Enterprise, Inc., Panasonic Corporation, Home Skinovations, Ltd., PhotoMedex, Inc., Carol Cole Company, Procter & Gamble Company, Koninklijke Philips N.V., TRIA Beauty, Inc., and AmorePacific Group |
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Increasing aging population is a prime factor fuelling the global beauty devices market growth. Aging is associated with the loss of the fibrous tissue. The skin layer starts reducing vascular and glandular networks, which leads to wrinkles, pigmentation, and sagging of the skin. According to the World Health Organization, by 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion. By 2050, the world’s population of people aged 60 years and older will double (2.1 billion). The number of persons aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 million.
Increasing awareness regarding personal hygiene is propelling the global beauty devices market growth. A rise in the urban population coupled with the increasing penetration of personal care products across emerging nations is also expected to foster the market growth. Also, rapid adoption of such products among consumers due to effectiveness and benefits offered by these products are further anticipated to augment the global beauty devices market growth.
Increasing preferences for at-home beauty devices that are easy to use for acne and hair removal is one of the growing market trends. At-home beauty devices are portable and easy to use. They are gaining huge demand due to an increasing availability of home solutions. These devices are witnessing tremendous demand on the account of a rise in young population and middle age population around the globe.
Changing lifestyle coupled with growing disposable income is projected to bolster the global beauty devices market growth. Improving living of standard and constantly changing fashion trends are two other major factors propelling the global beauty devices market growth. Also, an increasing number of working women is further creating demand for such devices, thereby fuelling the global beauty devices market growth.
The beauty devices market value is undergoing a transformative evolution driven the confluence of three critical forces: hyper-personalization, diagnostic precision, and AI-assisted performance. In my assessment, the market’s future will be shaped less by traditional segmentation (e.g., skincare vs. haircare) and more by the intelligence and adaptability of the devices themselves. What we are witnessing is the migration of clinical-grade solutions into the palms of consumers, a profound shift in how beauty is accessed, delivered, and measured.
One of the most notable developments is the adoption of smart diagnostic devices that leverage AI and sensor-based analytics to provide real-time skin assessments. For instance, L’Oréal’s Perso and Opte devices have set a new benchmark by combining smartphone integration, data analytics, and customized formulation. These devices go beyond simple surface care; they analyze hydration, pore visibility, pigmentation, and even ambient environmental factors to deliver tailored treatments. This integration of machine learning and user-specific dermatological input is not only enhancing efficacy but also building deep consumer loyalty through data-driven results.
Equally compelling is the emergence of at-home energy-based treatment devices that mirror clinical technologies. Radiofrequency (RF), LED, microcurrent, and ultrasonic technologies, once restricted to dermatologist clinics, are now available in portable formats. The NuFACE Trinity, for example, uses microcurrent stimulation to improve facial contouring and reduce fine lines, features that have driven widespread traction in markets such as South Korea, Japan, and increasingly in the U.S. The clinical outcomes of such devices have been well-documented in published dermatological trials, indicating significant improvements in elasticity and dermal density over consistent usage periods.
From a regional innovation standpoint, Asia, particularly South Korea and China, has become the epicenter of beauty tech advancement. South Korean brands are not merely adopting smart technologies; they are designing entire ecosystems. The marriage of beauty apps, home-use hardware, and ingredient-based customization is being perfected in this region. Notably, Amorepacific’s IOPE Lab offers a 3D-printed mask based on facial scans, an innovation that redefines the concept of “custom skincare.” These markets are not followers; they are defining the R&D narrative for global players.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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