Definition of Market/Industry:
Sponge & scouring pads are made from polymer and steel material and are widely used in various household as well as commercial end users Sponge and scouring pads are intended for cleaning and washing of cooking utensils and cooking area for removing dirt and dust particles. Demand for sponge & scouring pads is expected to rise in Nigeria, owing to increasing awareness about cleanliness in the country.
The Nigeria sponge & scouring pads market was valued at US$ 148.3 Mn in 2018, and is expected to reach US$ 214.2 Mn by the end of 2027, exhibiting a CAGR of 4.2% over the forecast period (2019-2027).
Growth of travel & tourism industry in Nigeria is expected to drive growth sponge & scouring pads market in the country over the forecast period. For instance, according to data released in 2019 by ‘Ministry of Foreign Affairs of Nigeria’, Nigeria has various investment potential in tourism sector such as beach resorts & hotels, overland safaris, national parks, gorilla viewing, deep sea recreational fishing, lake & river fishing, surfing & snorkeling, theme parks, and exposition centers. Therefore, increasing opportunities in travel & tourism industry in Nigeria is expected to boost growth of commercial end-use industries including restaurants and hotels, which in turn is expected to increase demand for sponge & scouring pads in the country over the forecast period.
Among material, polymer segment held the largest revenue share of 81.4 % in Nigeria sponge & scouring pads market in 2018, as it does not form scratches on the surface to be cleaned.
Figure 1. Nigeria Sponge & Scouring Pads Market Share, By Material, 2018
Wide variety of sponge and scouring pads are available in the market for cleaning cooking utensils and cooking surroundings such as cooking platform and gas burner. However, availability of multipurpose brush products such as pan & glass brush, dish washing & cleaning-up brittle brush are expected to hamper growth of the Nigeria sponge & scouring pads market over the forecast period.
Rising awareness about environment protection has resulted in shift in consumer preference towards eco-friendly products. Therefore, manufacturers operating in the Nigeria sponge and scouring pads market are focused on adopting sustainable production process, in order to produce environmentally friendly products and attract consumer base. For instance, 3M Company’s ‘Scotch-Brite Never Scratch Soap-Loaded Scour Pad’ is made from 100% recycled paper fibers. Moreover, the soap used in the pad is phosphate-free and biodegradable.
Market Trends/Key Takeaways
Increasing usage of non-stick pans and pots for cooking is expected to drive demand for efficient cleaning without scratching the surfaces. This, in turn, is expected to propel demand for soft sponges and scouring pads that do not form scratch on the non-stick pan. For instance, Vileda (a brand of Freudenberg Home and Cleaning Solutions GmbH), which is also operating in Nigeria, offers ‘Scrunge Stainless Steel Scrub Sponge’, which is a multilayer sponge that can be used for cleaning stainless steel surfaces. The sponge is designed with abrasive coating layer, which helps in scrubbing the dirt faster. Moreover, the sponge has 100% microfiber cloth layer, beneath the abrasive coating, which absorbs the liquid and thereby, dries the surfaces by wiping away remaining dirt. The sponge effectively cleans encrusted or tough dirt due to abrasive coating layer and offers streak free or scratch free shine due to cloth layer on all stainless steel surfaces.
Figure 2. Nigeria Sponge & Scouring Pads Market Share, By Product Type, 2018
Among product type, medium duty segment held the largest revenue share of 62.8 % in Nigeria sponge & scouring pads market in 2018, followed by light duty and heavy duty segment.
Sponge & scouting pads are widely adopted to cooking ware and kitchen utensils. Sponge and scouring pads are widely used in commercial and residential spaces, owing to their easy availability and low cost as compared to other substitutes such as dishwashers, among others.
Sponge & scouring pads are manufactured from polymer or steel. Steel scouring pads are manufactured as flexible threads of steel, and are capable of cleaning rigid dirt, baked and oily surface, and also food stains from burnt utensils. Steel sponge and scouring pads usually have application in the commercial sector such as restaurants and eateries for scrapping off stubborn deposits from utensils.
Moreover, there is increasing trend of eating barbeque food, which demands extensive cleaning of utensils used in barbeque. Steel based scouring pads are capable of cleaning tough dirt, which gets accumulated on the barbeque utensils. This in turn is expected to drive growth of steel sponge & scouring pads in Nigeria.
Rising number of restaurants, with growing travel and tourism industry in Nigeria are expected to increase number hostels & restaurants, which in turn is expected to boost demand for sponge & scouring pads from commercial end user segment, which is further expected to drive the market growth.
Commercial segment includes restaurants, hotels, hospitals, and various other public buildings. Within the commercial segment, synthetic scouring pads are widely used for cleaning purposes. These are majorly used for cleaning of kitchen equipment, railings, walls, desks, and maintenance equipment, among others.
Scouring pads which are used for commercial purpose contain durable synthetic fibers and abrasive particles, which are effective in scrubbing. Commercial segment accounted market share of 15.3% in terms of revenue, in 2018 and is expected to increase to 16.1% by 2027 in Nigeria sponge & scouring pads market.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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