Loewe Perfumes has opened its very first standalone store in Seoul, South Korea, located in the Seongsu-dong neighborhood. This marks an exciting step for the brand, showcasing its unique collection of perfumes in a space made with both beauty and functionality in mind.
The store spans two floors as well as offers a wide range of fragrances from Loewe, a brand part of the LVMH Group. Customers can explore collections like Crafted Collection, Botanical Rainbow, and Un Paseo por Madrid, along with Home Scents and Bath lines. The design of the store combines a botanist’s archive feel with the brand's signature Spanish style, incorporating touches of Korean design elements to showcase the local culture.
On both floors, visitors can enjoy pieces of art, craft, and design from Loewe’s international collection. Notable pieces include a knitted pendant by Kwan go Lee, a traditional moonjar vase by Mun Myung, as well as a watercolor drawing by William McKeown. These artworks make a peaceful and thoughtful atmosphere within the store.
The store’s design features ceramic tiles in shades of teal blue, emerald, lime green, and turquoise, both on the exterior and inside. A central garden takes inspiration from traditional Korean homes, while a pine tree and ceramic pots represent Spanish heritage. Inside, the store combines raw concrete with luxurious green marble counters, a curved staircase, as well as a special area for visitors to experience the Loewe Perfumes Bath line. This space provide a calm, immersive experience where customers can explore the brand’s fragrances as well as products in a serene setting.