Samsung Unveiled Its All-New Sound Tower at IFA 2025

Sep 4, 2025- by CMI| Category : Consumer Electronics1 min read
Samsung Unveiled Its All-New Sound Tower at IFA 2025

Samsung Electronics America unveiled the new Sound Tower (ST50F and ST40F models), its latest innovation in portable audio. This sound tower is designed for large gatherings, new models combine advanced acoustic technology with a dynamic, modern design to deliver an immersive party experience through both light as well as sound.

This new advancement provides crisp treble that can be heard clearly, while dual woofers deliver customizable bass with Deep, Punchy and Gentle modes, which offers the customer to tailor the experience to their preferences. Four additional sound modes, Standard, Wide, Stadium and Outdoor — let further fine-tune your audio to match any setting, from backyard barbecues at home to packed dance floors.

It is redesigned with acoustic structure delivers rich, room-filling sound with exceptional clarity and deep bass. With Samsung Waveguide technology applied to its dual dome tweeters, audio is distributed and enhanced to ensure a wider, more even soundstage.

Upgraded LED lighting extends across five key areas of the speaker to deliver a 360° effect which offers:

  • Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.
  • Ring light: LED lights highlight powerful colors around the two tweeter units.
  • Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.
  • Crystal lights: centered at the base along with the foot of the speaker to produce an energizing atmosphere.
  • Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings.

This new Samsung Sound Tower will be available this month at Samsung.com and other select retailers.

Executive Statement

According to Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, the new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings. With customizable lighting effects as well as an upgraded form factor that produces fully encompassing sound, it underscores Samsung’s commitment to providing innovative audio solutions for the diverse lifestyles of customers.

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