At CES 2026, Sony Honda Mobility (SHM) revealed their AFEELA Prototype 2026, showing the future of smart cars. The event, held on January 5, focused on SHM’s moto of turning cars into more than just a way to get around, but also entertainment spaces.
The company introduced the AFEELA 1, a pre-production model that will be accessible in the US by the end of 2026. It focuses on making driving more enjoyable as well as safer with features like Advanced Driver Assistance Systems (ADAS), which lowers stress while driving, and an interactive personal agent for easy communication with the car.
SHM’s long-term goal is to combine technology, entertainment, and innovation to create smarter vehicles. The AFEELA Prototype 2026 is the next step in this journey, with plans to release a production version of the car in the US by 2028.
The AFEELA 1 offers a special cabin experience with a unique sound system as well as displays, enabling passengers to enjoy different apps and entertainment. The car is planned for agile handling and a smooth ride, providing a high-quality experience for everyone inside.
SHM's goal is to make cars smarter, turning them into places for creativity and fun, not just for getting from one place to another. This shows an exciting step forward in the future of cars and technology.