Subaru of America, Inc. (SOA) reported 61,220 vehicle sales for August 2025, a 2.9 percent decrease compared with August 2024 (63,053), and year-to-date sales of 437,030.
This marks the second consecutive August of reaching more than 60,000 vehicles sold in a month, and the 23rd time the automaker has exceeded the milestone overall.
Crosstrek held its best month of all time with 20,442 vehicles sold (surpassing the record of 20,396 set in August 2024) and maintained its position as the top seller for the fourth month in a row.
Outback sales followed with 15,768 vehicles sold, and Forester sold 14,225 vehicles, up 5.7 percent over the previous year. Both Solterra and Legacy also saw positive sales growth over August 2024, with Solterra achieving its best August ever.
Executive Statement
According to Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc., their retailers continued to show the value of what makes Subaru unique – vehicles that are built to last, thoughtfully designed inside and out, and include the active security features that drivers are looking for. Beyond the showroom, they continued to demonstrate our long-standing commitment to community through the Subaru Loves Learning® initiative, supporting classrooms nationwide and making a difference where their customers live, learn, and drive.
According to Troy Poston, Senior Vice President of Sales, Subaru of America, Inc., Crosstrek, Outback, and Forester once again led the way this month, meeting the expectations that customers place in their vehicles to deliver lasting value, durability, and everyday enjoyment. With interiors that blend quality and versatile design, our lineup continues to fulfill drivers' needs while fueling strong momentum for retailers. And as we expand with new models, they are building upon the trust that their Subaru family places for future success.
