Valvoline Global Operations, The Original Motor Oil and worldwide leader in automotive and industrial solutions, announced the European launch of its category-defining lubricant, Restore & Protect™.
As the only motor oil proven to remove up to 99% of engine-killing deposits and 78% of sludge, Restore & Protect performs better than standard lubricants by removing deposits already inside the engine and also protecting against new buildup in the future.
As Europeans are keeping their vehicles on the road longer than ever, maintaining vehicle performance is an important way to save costs. Over time, normal driving leads to deposits and sludge building up inside the engine, which reduces efficiency, responsiveness, and long-term reliability. All motor oils help reduce friction and wear, but Restore & Protect™ provides active engine cleaning. With continuous use, it can help make engines run like new again, using Valvoline’s special technologies:
Active-Clean Technology: removes existing engine deposits by targeting and dissolving them over time.
Liqui-Shield Technology: helps stop new deposits from forming and keeps the engine cleaner for longer.
After successful launches in other global markets, Valvoline has also adjusted Restore & Protect™ for European needs. It is designed for both gasoline and diesel engines. The European version has been tested thoroughly and meets important ACEA and API performance standards. It can be used in many types of vehicles and works with different OEM requirements depending on viscosity grade.
According to Coherent Market Insights, the Automotive Engine Oil Market is projected to grow at a CAGR of 3.4% during 2026 to 2033. Currently, the market is at USD 44.79 Billion in 2026 and is expected to be around USD 56.60 Billion by 2033. Market trends indicate a significant shift towards synthetic and semi-synthetic engine oils due to their superior efficiency and environmental benefits compared to conventional oils. Additionally, stricter emission regulations and rising consumer consciousness regarding vehicle maintenance are encouraging manufacturers to innovate more durable and eco-friendly lubricant formulations.
"By choosing Restore & Protect as part of routine care, drivers can help keep engines performing at their best today, while supporting long-term performance for many more journeys to come," said Samuel Raudales, Valvoline™ Global Senior Vice President and General Manager, Europe, Middle East and Africa. "We developed Restore & Protect™ to give drivers confidence that their engines are not only protected, but actively cared for throughout their ownership journey - helping to turn back time on their engine by removing sludge and deposits that can build up over miles. For 160 years, Valvoline™ has defined the boundaries of what is possible and Restore & Protect™ proves again our commitment to never stop innovating."
Source:
News Release: Valvoline
Company: Valvoline
