In June 2023, AriZona Iced Tea broke boundaries by entering the alcoholic drinks business with AriZona Hard, a 5% alcohol malt-spiked drink that puts AriZona's best-selling flavor profiles in their classic iced teas in the mix, and adds an exciting twist of alcohol, suiting both the fans of tea as well as looking for something chilled and alcoholic to drink. The launch of AriZona Hard is among the company's initiatives to broaden its product range and take advantage of the increased popularity of ready-to-drink alcoholic drinks. With this latest venture, AriZona Iced Tea wants to get a share of the fast-expanding hard drink industry by targeting a younger, braver audience that is looking for new drinking experiences.
In 2019, Nestlé SA strategically decided to solidify its foothold in the US market by shifting to 23-ounce PET bottles for its packaged beverages, including iced tea. This change was part of a greater effort to enhance tea preparation under new American management. The shift to 23-ounce PET bottles indicates increasing customer demand for convenience and sustainability since these bottles are lightweight, durable, and readily recyclable. Nestlé's higher tea quality, along with packaging innovation, served to bolster its brand position in the United States by winning over health-conscious and ecologically responsible consumers. This plan supported Nestlé's moves to regain market share in the strongly competitive iced tea market
In 2018, The Coca-Cola Company has partnered with TerraCycle to offer Western European consumers the alternative of using returnable containers for a range of drinks, such as iced tea. This partnership seeks to minimize single-use plastic waste through the provision of an environmentally sustainable solution on a circular economy basis. The idea is available at some European stores, where customers can refill their containers with drinks such as iced tea and other Coca-Cola beverages. The initiative, which promotes the reuse of containers, aligns with Coca-Cola's sustainability and environmental stewardship efforts. This shift is intended to promote sustainable consumer behavior and also provide customers with an eco-friendlier means of enjoying their preferred beverages, like iced tea, with reduced waste.
The iced tea industry has expanded considerably as a result of customer demands for more convenient, healthier, and refreshing drinking alternatives.
As per Coherent Market Insights (CMI), the global iced tea market is expected to grow to USD 25.6 billion by 2028 at a compound annual growth rate (CAGR) of 6.4% during the forecast period of 2021-2028. The reason behind this growth is mainly the increased awareness of the health advantages of iced tea, including its antioxidant properties and possible benefits in weight management, and developments in flavor profiles, including the increasing demand for exotic fruit and herbal infusions.
