Bachelors degree in Marketing, Business Communications, and Advertising.
Or any Digital Marketing Course Preferable.
Job Responsibilities:
Defines, prioritizes, and manages the execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, and site auditing, link-building, and competitive analyses.
Provides on-page SEO recommendations about both technical and performance aspects (Meta title, description, URL structure, internal linking, content opportunities, etc.)
Manage keyword discovery and expansion.
Look at all SEO elements of the pages and get them changed/corrected by either co-coordinating with the content team or self-evaluation.
Defines SEO success metrics, creates dashboards for tracking performance, and analyzes and communicates performance to key stakeholders.
Bachelors degree in Marketing, Computer Science, Information Technology, or a related field.
Experience:1 years of hands-on experience in technical SEO, preferably working with Google Search Console.
Job Responsibilities:
Technical SEO Analysis: Conduct thorough technical SEO audits of websites, identifying issues and areas for improvement within Google Search Console.
Issue Resolution: Diagnose and troubleshoot technical issues related to crawling, indexing, and ranking using tools like Google Search Console, Google Analytics, and other SEO software.
XML Sitemap Management: Create, update, and optimize XML sitemaps to ensure all relevant pages are indexed by search engines.
txt Optimization: Manage and optimize the robots.txt file to control search engine crawlers' access and ensure proper indexing of desired content.
Canonicalization and Redirects: Implement canonical tags and redirects to manage duplicate content and guide search engines to the preferred versions of pages.
Structured Data Implementation: Assist in the implementation and validation of structured data (Schema markup) to enhance search engine visibility and rich results.
Page Speed Optimization Collaborate with development teams to optimize website loading speed, including optimizing images, minimizing scripts, and leveraging browser caching.
Mobile-Friendly Optimization: Ensure the website is mobile-responsive and provide recommendations for improving the mobile user experience.
Keyword Analysis: Perform keyword research and analysis to identify relevant keywords for targeting and optimization efforts.
Content Indexing: Monitor and ensure the timely indexing of new and updated content through Google Search Console.
Analytics and Reporting: Monitor website performance using Google Analytics and other relevant tools, preparing regular reports on key SEO metrics and improvements.
Algorithm Updates: Stay updated with search engine algorithm changes and trends to adjust strategies accordingly and maintain strong search visibility.
Skills & Abilities:
Technical Proficiency: Solid understanding of HTML, CSS, JavaScript, and website architecture. Ability to identify and rectify technical SEO issues.
Search Console Expertise: In-depth knowledge of Google Search Console, its features, and how to interpret data to improve website performance.
Problem-Solving: Strong analytical and problem-solving skills to diagnose technical issues and implement effective solutions.
Familiarity with SEO Tools: Proficiency in using SEO tools such as SEMrush, Moz, Ahrefs, Screaming Frog, etc., for analysis and reporting.
Communication: Excellent verbal and written communication skills to collaborate with cross-functional teams and explain technical concepts to non-technical stakeholders.
Attention to Detail: Meticulous attention to detail to ensure accurate implementation of technical SEO strategies.
Adaptability: Ability to adapt to evolving search engine algorithms and industry trends.
Team Player: Collaborative attitude to work effectively within a team and coordinate with developers, content creators, and designers.
Time Management: Strong organizational skills to manage multiple tasks and meet deadlines effectively.
Continuous Learning: Enthusiasm for staying updated with the latest SEO trends, algorithm changes, and best practices.