Definition of Market/Industry:
Antimicrobial additive is an agent that is an antimicrobial agent that inhibits and prevents the growth of microbes such as mold, fungi, and bacteria. They are produced by using active ingredients such as zinc and silver ion and this can be converted into concentrated liquid, powder, and master batch pallets based on the manufacturing process and target materials. Out of which silver is the most widely used technique around the globe due to its excellent antimicrobial property. Antimicrobial additive makes the product more hygienic, reduce the cross-contamination and extend the shelf-life of the product.
The global antimicrobial additive market is estimated to account for US$ 10,100 Mn in terms of value and 37 KT in terms of volume by the end of 2019
Rising demand for antimicrobial additives in order to prevent the growth of bacteria on the surface of the plastic and medical equipment is predominantly fueling the market growth of the antimicrobial additive. For instance, in June 2019, Ingenico Group announced the introduction of the industry's first payment solutions with antimicrobial product protection. Ingenico's Lane/7000 AM smart terminal and Moby/M70 AM tablet POS options contain an EPA-registered antimicrobial additive to inhibit the growth of microbes on the products' surface.
Growing demand for antimicrobial additive due to shifting preferences of consumers towards the water-based paints is another major factor fostering the market growth of antimicrobial additive. For instance, in October 2018, SANITIZED AG partnered with Shawnee Chemical for the Sanitized® antimicrobial polymer additives. The Sanitized® antimicrobial additive for hygiene function and material protection for flexible PVC will be marketed in the US by the new sales partner.
Asia Pacific region dominated the global antimicrobial additive market in 2018, accounting for 31% share in terms of volume, followed by Europe and North America, respectively
Figure 1. Global Antimicrobial Additive Market Share (%), By Region, 2018
Government rules and regulations on the use of antimicrobial additive as it can pose many health issues, this is expected to hamper the market growth of antimicrobial additive. Antimicrobial additives for “inanimate” (non-living) surfaces fall under the jurisdiction of the Environmental Protection Agency. The EPA rules governing the usage of antimicrobial additives are defined under the Federal Insecticide Fungicide and Rodenticide Act, better known as FIFRA.
Increasing the ban on an antibacterial chemical by FDA is another major factor expected to curb the market growth of antibacterial additive. In September 2016, the FDA issued a rule banning the use of triclosan, triclocarban and 17 other chemicals in hand and body washes which are marketed as being more effective than simple soap. The ban applies only to consumer products, not to antibacterial soaps used in hospitals and food service settings
Increasing demand for an advanced product such as inorganic silver-based antimicrobial additive for creating hygiene surface across the various sector is another major factor projected to propel the market growth of antimicrobial additive. For instance, in November 2017, Ampacet has launched GERMSCLEAN 684, an inorganic antimicrobial additive for the effective protection of plastic articles using silver-based technology. It offers outstanding long-lasting protection against the proliferation of a wide variety of harmful microorganisms by blocking the growth of bacteria and slowing down fungi multiplication of harmful biological layers.
Technological advancement in the antimicrobial additive product for preventing the spread of infection is also projected to propel the market growth of antimicrobial additive over the forecast period. For instance, in December 219, Parx developed a technology that departs from biomimicry that uses the bodies' own trace element to make plastics resistant to biofilm adhesion and bacteria proliferation. No biocides, no silver, no nano-materials, no harmful or toxic substances, and no migration.
Among applications, plastics segment accounted for largest market volume share of 31 % in 2018, in the global antimicrobial additive market.
Market Trends/Key Takeaways
Rising demand for antimicrobial paper for purifying water and make it drinkable is a major trend observed in the market and this is expected to propel the market growth of antimicrobial additive over the forecast period. According to the World Health Organization (WHO) and UNICEF’s joint monitoring Programme for Water Supply and Sanitation, 2.6 billion people around the world have access to clean water. However, around 663 million people lack these facilities and are dependent on unprotected surface water and wells that could potentially cause diseases.
Increasing the launch of the drinkable book is another major trend that is projected to create a lucrative environment for the market growth of antimicrobial additive. For instance, in August 2015, The novel technology developed by Theresa Dankovich, PhD, of Carnegie Mellon University, and colleagues are referred to as “The Drinkable Book,” and consists of a set of instructions for effectively cleaning drinking water and information on the necessity of water purification. It is infused with silver nanoparticles and is printed with food-grade ink.
Players active in the market are AkzoNobel N.V., BASF SE, The Dow Chemical Company, Sanitized AG, SteriTouch Ltd., BioCote Ltd., Life Material Technologies Ltd., Momentive Performance Material Inc., Clariant Chemicals India Ltd., and Nanobiomatters
Few Recent Developments
- In January 2019, AkzoNobel’s launched innovative powder coatings that help keep surfaces hygienically clean all year round, while tackling the invisible threat of cross-contamination.
- In 2015, Akzonobel invested around US$ 33 Mn in a manufacturing site in Thailand to expand its performance coatings business
- In September 2016, BASF’s Admixture Systems introduces MasterLife AMA 100, an integral admixture for enhanced protection of concrete structures against damage. MasterLife AMA 100 protects concrete structures from biodeterioration by destroying bacteria and micro-organisms that cause microbial-induced corrosion upon contact through an electrophysical mechanism.
- In April 2015, Dow Microbial Control, a business unit of The Dow Chemical Company, which manufactures SILVADUR Antimicrobial, collaborated with Pulcra Chemicals to expand its global distributor network for SILVADUR Antimicrobial technology
- In 2015, Dow Microbial Control and Strategic Partners, Inc., collaborated to launch next-generation medical scrubs in the market