Wireless security or Wi-Fi security solutions refer to prevention of illicit access to data using wireless networks, including Wi-Fi networks. Wireless network is prone to some severe security issues where a laptop widely available software tool can hack into the network and damage is the important data. Such security issues had led into increased demand for WI-FI security solutions services in the recent past. Wired-equivalent privacy (WEP) and Wi-Fi Protected Access (WPA) are two of the most commonly used security solutions. However, WEP is notoriously weak in protecting wireless network as it can be hacked with basic laptop and software tools. Moreover, hacking methods have become more sophisticated over the years with wireless access along with easy-to-use Linux- and Windows-based tools being available widely. Thus, growing security issues related to wireless networks is expected to increase the demand for Wi-Fi security solutions in the near future.    

The APAC Home Wi-Fi Security Solutions market is estimated to account for US$ 10,748.5 Mn in terms of value by the end of 2019

Market Dynamics- Drivers

  1. Increasing users of smart devices and growing penetration of internet is expected to drive the APAC home Wi-Fi security solutions market during the forecast period

In the recent past, there has been significant growth in adoption of smart devices and internet usage in Asia Pacific region. There has been 10 fold increase in terms of access in emerging economies such as Indonesia, China, Malaysia, and India. Moreover, growing cyber-crime networks and introduction of advanced commercial-scale toolkits coupled with rising focus on monetization of malware and associated threats are expected to drive the market growth in the near future. For instance, according to Ineternetlivestats, number of internet users in India reached to 27% of total population in 2015, up from 2.4% in 2005. According to the same source, Malaysia and Indonesian showed growth of 15.8% to 43.4% and 3.6% and 19.4% respectively from 2005 to 2015.

  1. Availability of lucrative polices offered by wireless network service provider is expected to propel the APAC home Wi-Fi security solutions market growth over the forecast period

The home user category in wireless network has increased in the recent past in the region. This is owing to growing need to stay connected and avail advantages of online transactions is expected to drive the market growth in the near future. For instance, in April 2015, the Government of India announced plans to roll-out free high-speed Wi-Fi 2,500 cities and towns across the country over the next three years. The program was conducted under Digital India Initiative, involving investment of US$ 1.04 billion.

India dominated the APAC Home Wi-Fi Security Solutions market in 2018, accounting for 75.5% share in terms of volume, followed by Indonesia and Malaysia, respectively

APAC Home Wi-Fi Security Solutions  | Coherent Market Insights

Source: Coherent Market Insights Analysis

Market Dynamics- Restraints

  1. Lack of awareness regarding home wireless networks is expected to restrain growth of the APAC home Wi-Fi security solutions market during the forecast period

Although the market is expanding significantly, there is lack of awareness regarding wireless network, especially in emerging economies. Moreover, majority of household devices are not connected by Wi-Fi network, which in turn, is expected to restrain growth of the market in the near future. For instance, according to Coherent Market Insights’ analysis, there is prominent preference smart homes and related services in Tier-1 cities in emerging economies such as India. However, this preference is extremely low in non-metro or Tier-2 or 3 cities, owing to higher prices and lack of awareness.

  1. Inadequate channel support for the sale of wireless network devices is expected to hinder the market growth in the near future

Although the companies are selling Wi-Fi security solutions are selling these products via existing channels including their websites, service providers, and retail stores, finding new distribution channel to increase its penetration is expected to pose significant challenge for market players. Companies need to enter into distribution agreement with various channels, in order to enhance their sale.

Market Opportunities

  1. 1. Proactive initiatives taken by government of various countries, in order to expand internet penetration is expected offer lucrative opportunities for market players

Various emerging economies in Asia Pacific are involved in increasing penetration of internet, by undertaking initiatives for high-speed and cost-effective internet. These initiatives are expected to fuel adoption of M2M communication, thereby driving demand for concerning security solutions. For instance, in 2007, the Government of Malaysia introduced National Broadband Initiative (NBI) with target to achieve 50% household broadband penetration by 2015.

  1. Increasing awareness regarding cyber security and associated threats is expected to pose excellent growth opportunities for market players

 Emerging economies in Asia Pacific such as India, Malaysia, Indonesia, and China are home to well-established financial markets. High growth of e-commerce industry and baking sector has increased the prevalence of cyber-attacks. Although, until 2015, there were no uniformity in law regarding cyber-attacks, mandating their disclosure, the organizations have started to focus on cyber security, in order to neutralize the threats. For instance, in 2015, McAfee, Inc. (Now Intel Security Group), Palo Alto Networks, Inc., Fortient, Inc., and Symantec Corporation came together to establish Cyber Threat Alliance. The group provides intelligence regarding cyber threats and cyber-attacks across the region.

APAC Home Wi-Fi Security Solutions  | Coherent Market Insights

Source: Coherent Market Insights Analysis

Market Trends

  1. Upsurge of advance home security systems has emerged as the latest trend in APAC home Wi-Fi security solutions market

Previously, introduction of smart home concept required significant amount of professionals for hardwiring the house. However, this situation has changed with innovations in smart home and related technologies and innovative home security systems. For instance, the advanced home security systems have features such as plug-and-play and DIY devices.

  1. Growing reliance of cloud service is another major trend influencing the market behavior

Cloud integration has increased in the recent past with rising change in the way peripheral devices are developed, as functions are transported to the cloud leaving questions on interoperability. Moreover, cloud adoption has increased for networking, storage, compute, and for reducing cost of user devices and smooth functioning of new devices.

Regulations

802.11 Standards – This standard is introduced by Institute of Electrical and Electronics Engineers (IEEE) in support for secure WLAN deployments

Department of Telecommunications (DoT) Regulations – The objective of DoT regulation is to ensure that public WiFi Internet access are not utilized for illegal purpose.

 

APAC Hardware based Home Wi-Fi Security Solutions market was valued at US$ 9,113.0 Mn in 2018 and is expected to grow at a CAGR of 13.4% between 2019 and 2027

 

 Figure 2. APAC Home Wi-Fi Security Solutions Market Share (%), By Component (2018)

APAC Home Wi-Fi Security Solutions  | Coherent Market Insights

Source: Coherent Market Insights Analysis

Competitive Section

Key players operating in the APAC home Wi-Fi security solutions market are Cujo LLC, KoalaSafe Inc., and Systems Solutions & Development Technologies Ltd. (SSD-Tech), Cisco System Inc., Panasonic Corporation, Luma Home Inc., Aruba Networks, Inc., Securifi, Keezel Inc., and others

Key Developments

  1. Key players in the market are focused on collaborations and partnerships, in order to gain competitive edge in the market. For instance, in February 2019, Cujo LLC, a provider of network security, collaborated with AirTies to provide cybersecurity and smart Wi-Fi solutions to network operators.
  2. In December 2018, Cognitive Systems Corporation, Qualcomm Technologies, and Plume entered into partnership with Stanley Black & Decker with an objective to Omni security product. This product is enabled by Cognitive’s Wi-Fi motion technology and Plume’s cognitive service curation platform. This security product offers security and motion detection system to users to ensure security at home and businesses.

Home Wi-Fi Security solutions is a system that prevents unauthorized which can damage connected devices that are using wireless networks. This security solutions are security devices that protects connected devices from several virtual interruptions such malware, hackers, and viruses. These security devices are linked with the wireless internet network and services that are availed by users, regardless of the wireless or broadband service provider. Rising demand for smart devices and increase in internet penetration are some of the major factors that are expected to boost the growth of home Wi-Fi security solutions market in Asia Pacific region. However, security concerns and loss of data are some of the restraining factors that are expected to hamper the growth of home Wi-Fi security solutions market. Moreover, rise in government initiatives and increase in demand for carrier Wi-Fi among users are expected to create growth opportunities for home Wi-Fi security solutions provider in the Asia pacific market.

Market Dynamics

Increasing in number of internet subscribers and rise in usage of smart devices are the major factors that are expected to boost the demand for home Wi-Fi security solutions. Also, rising internet penetration, and growth in cyber-crime networks that create malicious viruses are pushing the users to adopt home Wi-Fi security solutions. Increase in cybercrimes is one of the factors that is driving the home Wi-Fi security solutions market in Asia Pacific region.

Market Taxonomy

This report segments the APAC Home Wi-Fi Security Solutions market on the basis of component and home network architecture. On the basis of component, the APAC Home Wi-Fi Security Solutions market is segmented into hardware and software. On the basis of home network architecture, the market is segmented into Wi-Fi router, Modem and Router as a Separate Device, Modem and Router as one Device, and Wi-Fi Range Extender.

Key features of the study:

  • This report provides an in-depth analysis of the APAC Home Wi-Fi Security Solutions market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the APAC Home Wi-Fi Security Solutions market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study Cujo LLC, KoalaSafe Inc., and Systems Solutions & Development Technologies Ltd. (SSD-Tech), Cisco System Inc., Panasonic Corporation, Luma Home Inc., Aruba Networks, Inc., and Securifi, Keezel Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The APAC Home Wi-Fi Security Solutions market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the APAC Home Wi-Fi Security Solutions market

Detailed Segmentation:

  •  APAC Home Wi-Fi Security Solutions Market, By Component:
    • Hardware
    • Software
  •  APAC Home Wi-Fi Security Solutions Market, By Home Network Architecture:
    • Wi-Fi Router
    • Modem and Router as a Separate Device
    • Modem and Router as one Device
    • Wi-Fi Range Extender
  •  Company Profiles
    • Cujo LLC *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • KoalaSafe Inc.
    • Systems Solutions & Development Technologies Ltd. (SSD-Tech)
    • Cisco System Inc.
    • Panasonic Corporation
    • Luma Home Inc.
    • Aruba Networks, Inc.
    • Securifi
    • Keezel Inc.

*Browse all the market data tables and figures on "APAC Home Wi-Fi Security Solutions Market - Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Component
      • Market Snippet, By Home Network Architecture
      • Market Snippet, By Country
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
  4. APAC Home Wi-Fi Security Solutions Market, By Component, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Hardware
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Software
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  5. APAC Home Wi-Fi Security Solutions Market, By Home Network Architecture, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Wi-Fi Router
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Modem and Router as a Separate Device
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Modem and Router as one Device
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Wi-Fi Range Extender
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  6. APAC Home Wi-Fi Security Solutions Market, By Country, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • India
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Malaysia
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Indonesia
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  7. Competitive Landscape
    • Company Profiles
      • Cujo LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • KoalaSafe Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Systems Solutions & Development Technologies Ltd. (SSD-Tech)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Cisco System Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Panasonic Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Luma Home Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Aruba Networks, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Securifi
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
      • Keezel Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Key Strategies
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact
    • Available Customizations

*Browse all the market data tables and figures on "APAC Home Wi-Fi Security Solutions Market forecast to 2027”.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users