Beauty & Barber Blade Market – Insights

The market is expected to reach US$ 3,216.1 million by the end of 2027, exhibiting a CAGR of 4.1% over the forecast period, owing to growth in the personal hygiene industry.

The global personal hygiene industry has witnessed positive growth during the past decade due to increasing awareness about personal hygiene and health. Increasing disposable income in emerging economies such as China and India increased demand for personal hygiene products such as razor blades, trimmers, body soaps, and others. For instance, according to the Ministry of Statistics and Program Implementation (India), disposable income in India increased to around US$ 26,934,78.5 Mn in 2018 from US$ 23,694,87.4 Mn in 2017.

Use of single edge and double edge blades as a component for grooming products is expected to drive growth of the beauty & barber blades in North America and Europe. North America and Europe are lucrative markets, owing to presence of several manufacturers such as Gillette, Edgewell Personal Care etc. of grooming products. Increased spending on grooming products by young adults as a result of changing fashion trends is a major factor that is expected to drive the beauty & barber blade market growth. Moreover, the U.S., Germany, France, and U.K. are some of the major markets for grooming products. For instance, according to a study by Cosmetics Europe, the personal care industry (which includes grooming products) in 2017 was valued at US$ 91 Million , with Germany leading the grooming products market in Europe.

Major companies in the market are introducing various strategies to ensure customer loyalty and attract larger number of customers. Key players are focused on introducing subscription programs and is providing discounts to its customers, which also helps them in ensuring that customers remain satisfied and loyal to the brand. For instance, in 2012, Gillette introduced its blade subscription program, which allowed its customers to subscribe online to receive cartridges for Gillette’s best shave for around US$ 1 per week. 

The global beauty & barber blades market was valued at US$ 2,241.5 million in 2018, and is expected to exhibit a CAGR of 4.1% in terms of revenue, over the forecast period (2019-2027).

Figure 1. Global Beauty & Barber Blade Market Share (%), By Region, 2018

Beauty & Barber Blade  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

Asia Pacific is the fastest growing region and accounted for the largest market share of around 32.3% in 2018, owing to increasing consumer spending on personal care products such as hair grooming products in the region.

Among distribution channel, e-commerce segment is expected to be the fastest growing segment in the beauty & barber blades market over the forecast period. Variety of beauty and barber blade brands are available online at reasonable prices. Moreover, there is growing preference among consumers to purchase through online distribution channels, owing to busy lifestyle. The steady growth of the online segment is majorly attributed to the rising penetration of low cost smartphones, rapid advancements in internet services, and online retailing, coupled with easy delivery, secured payment options, and promotional and marketing activities by e-commerce companies. These factors are expected to fuel growth of the segment over the forecast period.

Figure 2. Global Beauty & Barber Blade Market Share (%), By Product Type, 2018

Beauty & Barber Blade  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

Among product type, shaving blade segment held significant market share of 38.7% in the global beauty & barber blades market in 2018. According to the survey 'State of Men’s Facial Hair & Shaving – Current Styles, Habits, & Concerns' conducted by PrimandPrep website (an online resource of news about men grooming products) in 2019, 58% of men shave or trim their facial hair at least 3 times per week, and 20% of men shave or trim every day. Therefore, rising awareness about shaving, and increasing number of salons are expected to drive growth of the shaving blade segment over the forecast period.

Players operating in the global beauty & barber blades market are focused on adopting various growth strategies such as mergers & acquisitions, to cater to increasing demand for beauty & barber blades. For instance, in May 2019, Edgewell Personal Care, a U.S.-based consumer products company acquired HARRY'S, INC., a, U.S.-based manufacturer of shaving products. The acquisition aimed to expand Edgewell’s business in the U.S.

Major players operating in the global beauty & barber blades market include Astra, Derby, Wilkinson Sword, Dorco Co. Ltd., Feather Safety Razor Co. Ltd., Gillette, Personna, Kai Corporation, and Fromm International.

Men’s grooming industry is growing, owing to changing perception of men towards grooming services and increasing spending on grooming products and services. Moreover, increasing awareness among men about beauty and beauty products, which has led to a growing inclination towards adoption of grooming services and hair care. This, in turn, is expected to drive growth of the market over the forecast period.

Market Dynamics

Players operating in the beauty and barber blade market are focused on new product development with the objective of attracting new customers by meeting their demands and also to retain their market position. For instance, in November 2018, the Gillette launched SkinGuard razor, a product with new technology to address the unmet needs of men, who suffer from skin sensitivity and are seeking a razor designed to stop irritation. This razor uses SkinGuard technology positioned between two optimally-spaced blades to gently smoothen and flatten the skin away from the razor blades during shave.

Moreover, consumers are becoming more concerned about personal hygiene, they do not prefer using of the same blade for multiple number of times. This is leading to an increased demand for disposable blades. For instance, according to the U.S. Environmental Protection Agency, the U.S. produced 2 billion disposable razors and blades in 2018.

New product launches that are eco-friendly is expected to propel the beauty & barber market growth in the near future. For instance, in September 2019, Friction Free Shaving Limited launched eco-friendly women shaving products in the U.K. which are also plastic-free and have recyclable packaging. Also, the company introduced blade recycling scheme, in which the used blades are send back by the customers which are further recycled safely by the company. This can be another market growth factor.

Key features of the study:

  • This report provides in-depth analysis of the global beauty & barber blade market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2019-2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global beauty & barber blade market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Astra, Derby, Wilkinson Sword, Dorco Co. Ltd., Feather Safety Razor Co. Ltd., Gillette, Personna, Kai Corporation, and Fromm International
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global beauty & barber blade market report caters to various stakeholders in this industry including investors, suppliers, beauty & barber blade manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the beauty & barber blade market

Detailed Segmentation:

  • Global Beauty & Barber Blade Market, By Product Type:
    • Shaving Blade
      • Double Edge
      • Single Edge
    • Straight Blade
    • Half Blade
    • Hair Trimmer Blade
    • Style Blade
  • Global Beauty & Barber Blade Market, By Distribution Channel:
    • Mass Retail
    • E-commerce
  • Global Beauty & Barber Blade Market, By Region:
    • North America
      • U.S.
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Canada
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
    • Europe
      • U.K.
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Germany
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Italy
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • France
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Russia
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Rest of Europe
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
    • Asia Pacific
      • China
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • India
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Japan
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • ASEAN
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Australia
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • South Korea
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Rest of Asia Pacific
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
    • Latin America
      • Brazil
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Mexico
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Rest of Latin America
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
    • Middle East
      • GCC
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Israel
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Rest of Middle East
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
    • Africa
      • North Africa
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • Central Africa
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
      • South Africa
        • By Product Type:
          • Shaving Blade
            • Double Edge
            • Single Edge
          • Straight Blade
          • Half Blade
          • Hair Trimmer Blade
          • Style Blade
        • By Distribution Channel:
          • Mass Retail
          • E-commerce
  • Company Profiles
    • Astra*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Derby
    • Wilkinson Sword
    • Dorco Co. Ltd.
    • Feather Safety Razor Co. Ltd.
    • Gillette
    • Personna
    • Kai Corporation
    • Fromm International

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Beauty & Barber Blade Market, By Product Type, 2017- 2027 (US$ Million)
    •  Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Shaving Blade
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      • Sub-segment Trends
        • Double Edge
        • Single Edge
    • Straight Blade
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Half Blade
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Hair Trimmer Blade
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Style Blade
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  5. Global Beauty & Barber Blade Market, By Distribution Channel, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Mass Retail
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • E-commerce
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  6. Global Beauty & Barber Blade Market, By Region, 2017- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Africa
      • Market Share Analysis, By Country/Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/Region, 2019 - 2027
        • North Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Astra
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Derby
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Wilkinson Sword
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Dorco Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Feather Safety Razor Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Gillette
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Personna
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kai Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Fromm International
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse 24 market data tables* and 17 figures* on 'Beauty & Barber Blade Market' - Global forecast to 2027

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users