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E-bike is also referred as electronic bicycle, which is a type of standard bicycle equipped with a battery, electric motor, and drivetrain. The e-bike offers options to move on rechargeable battery or through pedaling. E-bikes are convenient and simple to use for all age groups. Moreover, these bikes are an economical alternative to motorized  vehicles as a single battery charge can cover a long distance. Electric bike (E-bike) in general is a type of transportation that has an electric motor instead of an internal combustion engine.        

Europe e-bike market was valued at US$ 6,327.7 Mn in 2021 and is expected to reach US$ 13,636 Mn by 2030, at a CAGR of 10.6% between 2022 and 2030.

Europe E -bike market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 pandemic has shutdown the production of various products of e-bike in the Europe e-bike industry, mainly owing to the prolonged lockdown in major countries, globally. The production across industries has been limited due to the pandemic resulting in the shortage of raw materials for e-bike market. Suppliers of auto-parts have partially resumed manufacturing operations, as cash liquidity is posing a severe challenge for them, owing to pre-shutdown payments dry-ups. However, suppliers are making substantial moves to ramp-up their operations and purchase raw materials, though it is going to be a high pressing issue in a short-order timespan.

Europe E -bike market - Restraint 

Electric bike adoption remains limited on a larger scale due in part to high purchase costs. The high ownership cost associated with e-bikes will hamper the market shares globally in the forecast period.

Among bike type, cargo bike segment held a dominant position in the Europe e -bike market in 2021

The cargo bike segment held a dominant position in the Europe e-bike market in 2021, accounting for 12.9% share.

Figure 1: Europe E-bike Market Share (%), By Bike Type, 2021

Europe E-bike  | Coherent Market Insights

The cargo bike segment is expected to witness significant growth in the Europe e-bike market. Cargo bikes have many benefits including CO2 low or free transport and costs less to purchase and maintain than motorized cars and vans. They can deal with narrow roads and avoid congestion, need less space and have fewer access restrictions, as they can also serve pedestrian zones. For instance, in July 2021, Bosch eBike Systems announced its new energy-saving riding mode for sporty tours and tour+ in its electric bike driving system. The new Tour+ mode provides continuous support based on the rider’s effort, eliminating the need for manual switching between the common drive modes.

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Europe E-bike Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 6,327.7 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 10.6% 2030 Value Projection: US$ 13,636 Mn
Geographies covered:
  • Europe: Germany, U.K., France, Italy, Russia, and Rest of Europe
Segments covered:
  • By Bike Type: Mountain Bike, Road Bike, City Bike, Cargo Bike, and Others
  • By Battery Type: Lead Acid, Nickel-cadmium, Nickel-metal Hydride, Lithium-ion
  • By Motor: Hub Motor and Mid Motor
  • By Operation Mode: Battery/Peddle Operated and Throttle Operated
Companies covered:

Accell Group, BionX, Robert Bosch GmbH, Derby Cycle AG, Easy Motion, Electric Bike Technologies LLC, Giant Bicycles, GRACE, Jiangsu Xinri E-Vehicle Co. Ltd., Panasonic, Pedego, Stromer, Superpedestrian, Trek, and Yadea Technology Group Co. Ltd.

Growth Drivers:
  • Advantages offered by e-bikes
  • Rising concerns regarding air pollution and environmental degradation
Restraints & Challenges:
  • High cost of e-bikes

Lithium-ion segment is expected hold dominant position in the market during the forecast period

On the basis of battery type, the Europe e-bike market is segmented into lead acid, nickel-cadmium, nickel-metal hydride, and lithium-ion. The lithium-ion segment is expected to hold largest market share in 2021, owing to several benefits offered by this batteries. For instance, lithium-ion batteries offer more power to weight ratio, as compared with other batteries, are eco-friendly, and have better life cycle.

Figure 2: Europe E-bike Market Value (US$ Mn) Analysis and Forecast, 2017 - 2030

Europe E-bike  | Coherent Market Insights

Major players operating in the Europe e-bike market include Accell Group, BionX, Robert Bosch GmbH, Derby Cycle AG, Easy Motion, Electric Bike Technologies LLC, Giant Bicycles, GRACE, Jiangsu Xinri E-Vehicle Co. Ltd., Panasonic, Pedego, Stromer, Superpedestrian, Trek, and Yadea Technology Group Co. Ltd.

Electric bike is a bicycle with an integrated electric motor drive mechanism and battery, which produces power for causing or assisting propulsion. Various kinds of globally available e-bikes range from electric bikes with a small motor to assist the pedal-power of the rider to more powerful e-bikes that produce power to completely drive the bike using throttle. Electric bikes are flexible, versatile, eco-friendly, and trendy mode of transport. Consumers look up to them as an ideal substitute for scooters, smart cars, and public transport. These bikes help tackle traffic congestion, owing to the smaller size of e-bikes, attain higher speed with lesser effort, and health benefits attained with peddling. These factors lead to rise in popularity of electric bikes across the globe. Factors such as implementation of government regulations to encourage the use of electric bikes, consumer inclination toward use of e-bikes as an eco-friendly & efficient solution for commute, increase in fuel costs, and rise in interest in cycling as a fitness & recreational activity are expected to drive the market growth. However, high cost of e-bikes and ban on use of e-bikes in major cities of Europe are expected to hinder the market growth. Furthermore, improvement in bicycling infrastructure & battery technology are expected to offer lucrative opportunities for the Europe e-bike market growth.

Market Dynamics

E-bikes are less expensive than cars, do not require license, and can be used on existing bicycling infrastructure. Rapid urbanization and less preference of consumers to use cars due to increased traffic congestion are anticipated to offer lucrative opportunities for market expansion. In addition, governments of various countries focus on the development of infrastructure for e-bikes including bicycle tracks and public charging stations with the inclination of consumers toward e-bikes.  For instance, in August 2021, Germany-based startup, Dance, launched its subscription service in its hometown of Berlin. For a flat monthly fee of US$ 88.09  users will get a custom-designed electric bike as well as access to an on-demand repair and maintenance service.

Key features of the study:

  • This report provides an in-depth analysis of Europe e-bike market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022– 2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the Europe e-bike market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study Accell Group, BionX, Bosch, Derby Cycle AG, Easy Motion, Electric Bike Technologies LLC, Giant Bicycles, GRACE, Jiangsu Xinri E-Vehicle Co. Ltd., Panasonic, Pedego, Stromer, Superpedestrian, Trek, and Yadea Technology Group Co. Ltd.
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The Europe e-bike market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Europe e-bike market

Detailed Segmentation

  • Europe E-bike market, By Bike Type:
    • Mountain Bike
    • Road Bike
    • City Bike
    • Cargo Bike
    • Others
  • Europe E-bike market, By Battery Type:
    • Lead Acid
    • Nickel-cadmium
    • Nickel-metal Hydride
    • Lithium-ion
  • Europe E-bike market, By Motor:
    • Hub Motor
    • Mid Motor
  • Europe E-bike market, By Operation Mode:
    • Battery/Peddle Operated
    • Throttle Operated
  • Europe E-bike market, By Region:
    • Europe
      • By Country:
        • Germany
        • Italy
        • U.K.
        • France
        • Russia
        • Rest of Europe
  • Company Profiles
    • Accell Group*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • BionX
    • Bosch
    • Derby Cycle AG
    • Easy Motion
    • Electric Bike Technologies LLC
    • Giant Bicycles
    • GRACE
    • Jiangsu Xinri E-Vehicle Co. Ltd.
    • Panasonic
    • Pedego
    • Stromer
    • Superpedestrian
    • Trek
    • Yadea Technology Group Co. Ltd.
  • “*” marked represents similar segmentation in other categories in the respective section

Frequently Asked Questions

The Europe e-bike market is expected to reach US$ 13,636 million by 2030.
The market is expected to witness a CAGR of 10.6% during the forecast period (2022-2030).
Rising concern regarding environmental degradation is expected to fuel growth of the market during the forecast period.
Lithium-ion segment held the largest market share among battery type in the market, in 2021.
Germany held the largest share in the market in 2021.
Major players operating in the market include Accell Group, BionX, Robert Bosch GmbH, Derby Cycle AG, Easy Motion, Electric Bike Technologies LLC, Giant Bicycles, GRACE, Jiangsu Xinri E-Vehicle Co. Ltd., Panasonic, Pedego, Stromer, Superpedestrian, Trek, and Yadea Technology Group Co. Ltd.

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