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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Gift Card Market 2017–2027

A gift card is also referred to as gift vouchers that enable the users to receive services or products from malls, shopping center, showroom etc. These coupons are basically provided by merchant establishment, banks, and big organization of a particular product or service in the form of a festival offer. This card makes modes of transaction easy for the user and also reduce the cost of printing bills. Gift card service makes the system more secure and traceable as compared to cash payment, for instance, gift cards consist of the PIN for transaction and even if it is misplaced, it will not be an issue because it can be blocked.

The global gift card market is projected to reach around US$ 900 billion by the end of 2027, in terms of revenue, growing at CAGR of 10% during the forecast period (2019-2027).

Drivers

Increasing penetration of smartphones coupled with the affordable data plans has increased the adoption of m-Commerce is projected to foster the market growth of gift cards. Consumers are rapidly downloading mobile apps such as Flipkart, Amazon, and eBay for online shopping as it offers the ability to browse more quickly and easily make purchases on-the-go is resulting in a growing number of consumers using online purchases. This factor is expected to propel the market growth of gift cards over the forecast period.

The growing popularity of e-commerce that enables the user to use gift cards easily and exploring more products with easy purchases is projected to foster the market growth of gift cards. Moreover, online payment offer consumers to choose between digital and physical gift cards during online purchases. Furthermore, easy purchasing option for gift card online is another major factor attracting consumer to use online purchase thus fueling demand for gift cards which in turn driving the market growth. 

Regionally, North America dominated the global gift card market in 2018, accounting for around 34% share in terms of value, followed by Europe and Asia-pacific, respectively

Figure 1. Global Gift Card Market, Revenue Share (%), By Region, 2018

Gift Card  | Coherent Market Insights

Market Restraints

Some gift cards have an expiry date and the recipient must use that card within the mentioned expiry date on the card which is projected to hinder the market growth of the gift card. Some gifts cards are difficult to use for the person who is not aware of the benefits of gift cards and it also has few terms and conditions which is further anticipated to curb the market growth of the gift card over the forecast timeframe.

Many gift cards are not used or half amount remains unredeemed, and this is termed as spillage or breakage of gift cards. This is happen because people losing or forgetting about their cards and are not aware of how and where to use these cards. The outstanding amount on these gift cards remained unearned revenue liability on balance sheet of company’s until customers redeem the cards and that are not redeemed go unclaimed property under the country’s respective state government under laws. This factor is expected to restrict the market growth of the gift cards.

Market Opportunities

The growing popularity of digital gift cards which is attracting customers is projected to foster the market growth of gift cards. Digital gift cards offer companies to track a consumer’s buying behavior and use of redeem gift cards by the customer, which provide accurate information. Therefore, the digital gift card provides marketers to record data of the user as well as the receiver which can be used in personalize future promotions. This factor is estimated to augment the market growth of digital gift cards.

Increasing penetration of innovative gift cards is gaining popularity among consumer is expected to augment the market growth of gift cards. Nowadays gift cards can be used more than once due to partial redeeming option, and the remaining balance can be carried forwards for future use. However, paper-based gift vouchers do not allow partial redemption. According to the Coherent Market Insights, companies such as Amazon also offer top-up gift cards. Therefore, the growing popularity of gift cards is accelerating the market growth.

Figure 2. Global Gift Card Market – Opportunity Analysis

Gift Card  | Coherent Market Insights

Market Trends

The growing trend of using closed-loop gift cards as it has a prepaid amount is fueling the market growth of gift cards. Despite the easy availability of universal or open-loop gift cards, consumers still prefer closed-loop specialty gift cards as it is a convenient option during heavy sales shopping months and also allow consumer for personal use. Closed-loop gifts cards offer specialty gift cards, which enable users to plan their spending budget in a particular store. This factor is expected to foster the market growth of gift cards.

Increasing the focus of players to introduce lottery cards is expected to propel the market growth of gift cards. For instance, in October 2015, Incomm, which is a prepaid card and payment solution provider, entered into a five-year contract with Scientific Games International, Inc., which is a technology-based product developer, to offer lottery gift cards in North America. However, these cards can only be redeemed by a person aged 18 years or older.

Figure 3. Global Gift Card Market, Revenue Share (%), By Type, in 2018

Gift Card  | Coherent Market Insights

On the basis of type, in 2018, restaurant closed loop segment accounted the largest market share of 29% in terms of value, followed by retail closed loop and miscellaneous closed loop respectively.

Figure 4. Global Gift Card Market – Value Chain Analysis

Gift Card  | Coherent Market Insights

Competitive Section

Key players operating in global gift card market are Apple Inc., Amazon.com Inc., Best Buy Co., Inc., Starbucks Corporation, Target Corporation and Wal-Mart Stores, Inc.

Few Recent Developments

Blackhawk Network Holdings, Inc.

  • In November 2015, Blackhawk Network Holdings, Inc. acquired DIDIX Gifting & Promotions Company, which is a leisure themed gift card and promotions providing Netherlands-based Company. This acquisition was aimed at providing new innovative gift cards and increasing the company’s geographical presence.
  • In January 2016, Blackhawk Network Holdings, Inc. acquired GiftCards.com, LLC, which is a digital and physical prepaid gift card solutions provider. This partnership was aimed at enhancing the E-commerce market presence of gift cards by Blackhawk Network Holdings, Inc.
  • In October 2015, Blackhawk Network Holdings, Inc. and Stockpile, Inc., which offers eGift Cards for the stock, together launched gift cards as Stockpile’s “Gift Cards for Stock”. This prepaid gift card can be redeemed online to open and fund an account with stock.

A gift card is a prepaid stored-value money card. This can be classified into open loop and closed loop cards and are usually issued by retailer or bank. Gift cards are also given out by employers or organizations as rewards or gifts. Owing to this, corporate sectors are encouraging the usage of gift cards in order to provide the employees with rewards and incentives

Market Dynamics

The gift card market has witnessed significant growth in recent past years, owing to the rise in adoption of gift card across the corporate sector for offering incentives to recognizing employees achievement is expected to fuel the demand for gift cards. On the basis of gift card type, the restaurant closed loop, is estimated to drive the growth in the market share, owing to the adoption of gift cards among customers as a form of rewards.

E-commerce websites such as Amazon, Flipkart, Alibaba, eBay and others offer customers gift cards, which is augmenting the growth of the global gift card market. Moreover, the growing penetration of internet and smartphones is making the access the e-commerce websites much easier as well as provide customers with a wide range of product range.

North America was the dominant region in the global gift card market in 2018, owing to the growing number of media platforms such as Facebook, Instagram and Pinterest, where the users can sell products directly to the users through their social media account. Moreover, this scenario is estimated to foster the growth of global gift card market during the forecast period.

Key features of the study:

  • This report provides in-depth analysis of the global gift card market, market size (US$ Billion), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2019–2027).
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, gift card products, regional outlook, and competitive strategy adopted by the leading players.
  • Key companies covered as a part of this study includes Apple Inc., Amazon.com Inc., Best Buy Co., Inc., Starbucks Corporation, Target Corporation and Wal-Mart Stores, Inc.
  • It profiles leading players in the global gift card market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
  • The global gift card market report caters to various stakeholders in this industry, including investors, product developers, distributors, gift card companies, research institutes, new entrants, and financial analysts.
  • Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global gift card market.

Detailed Segmentation:

  • Global Gift Card Market, By Type:
    • Universal accepted open loop
    • Restaurant closed loop
    • Retail closed loop
    • Miscellaneous closed loop
    • E-Gifting
  • Global Gift Card Market, By Merchant:
    • Restaurant
    • Department store
    • Grocery stores/food supermarket
    • Discount store
    • Coffee shop
    • Entertainment
    • Others
  • Global Gift Card Market, By Geography:
    • North America
      • U.S.
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Canada
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
    • Europe
      • U.K.
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Germany
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Italy
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • France
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Spain
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Nordic
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Benelux
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Russia
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Poland
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Rest of Europe
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
    • Asia Pacific
      • China
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • India
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Japan
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • ASEAN
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Australia & New Zealand
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Rest of Asia Pacific
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
    • Latin America
      • Brazil
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Mexico
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Rest of Latin America
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
    • Middle East & Africa
      • GCC
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • North Africa
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • South Africa
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
      • Rest of Middle East & Africa
        • By Type:
          • Universal accepted open loop
          • Restaurant closed loop
          • Retail closed loop
          • Miscellaneous closed loop
          • e-Gifting
        • By Merchant:
          • Restaurant
          • Department store
          • Grocery stores/food supermarket
          • Discount store
          • Coffee shop
          • Entertainment
          • Others
  • Company Profiles
    • Apple Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • com Inc.
    • Best Buy Co., Inc.
    • Starbucks Corporation
    • Target Corporation.
    • Wal-Mart Stores, Inc.

 “*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Type
      • Market Snippet, By Merchant
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Gift Card Market, By Type, 2017 - 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Universal accepted open loop
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Restaurant closed loop
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Retail closed loop
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Miscellaneous closed loop
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • E-Gifting
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
  5. Global Gift Card Market, By Merchant, 2017 - 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Restaurant
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Department store
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Grocery stores/food supermarket
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Discount store
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Coffee shop
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Entertainment
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
  6. Global Gift Card Market, By Region, 2017- 2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Rest of Latin America
          • Sub-region/Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • France
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Nordic
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Benelux
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Poland
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Rest of Europe
          • Sub-region/Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Australia & New Zealand
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Rest of Asia Pacific
          • Sub-region/Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
    • Middle East & Africa
      • Market Share Analysis, By Country/ Sub-region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/ Sub-region, 2019 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • North Africa
          • Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
        • Rest of Middle East & Africa
          • Sub-region/Country Trends
          • Market Size and Forecast, By Type , 2017- 2027 (US$ Billion)
          • Market Size and Forecast, By Merchant, 2017- 2027 (US$ Billion)
  7. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • Apple Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Amazon.com Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Best Buy Co., Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      •  Starbucks Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      •  Target Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      •  Wal-Mart Stores, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "Global Gift Card Market” – global forecast to 2027

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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