Middle East and Africa Animal Healthcare Market – Increasing Demand for Protein from Animal Source
Animal healthcare focuses on effective animal health management by diagnosing and treating the diseases. Outbreak of animal diseases restrict trading of animal protein and increases cost of disease management, which subsequently hampers economy of country’s in Middle East and Africa region.
The Middle East and Africa animal healthcare market size was valued at US$ 3,332.0 million in 2017 and is expected to exhibit a CAGR of 5.5% over the forecast period (2018–2026).
Figure 1. Middle East and Africa Animal Healthcare Market Value (US$ Mn), by Region, 2018
Source: Coherent Market Insights Analysis (2018)
Increasing incidence of zoonotic viral pathogens and increasing expansion strategies adopted by manufacturers are leading factors propelling growth of the Middle East and Africa animal healthcare market
Increasing incidence of zoonotic viral pathogens is expected to drive growth of the Middle East and Africa animal healthcare market over the forecast period. According to the World Health Organization (WHO) statistics published in 2018, over ten thousand death cases caused by rabies virus are reported annually in parts of Africa and Asia Pacific region. To address the increasing prevalence of these zoonotic diseases, regional governments are focused on initiatives to improve animal health and collaboration with manufacturers to promote research & development activities for new drug treatment.
Moreover, increasing number of expansion strategies adopted by manufacturers to expand their product portfolio and market presence is expected to propel growth of the market over the forecast period. In May 2017, Ceva Sante Animale launched Cevac Ibird vaccine in Egypt for active immunization of chickens from infectious bronchitis.
However, high cost of animal healthcare services and lack of pet insurance is expected to hinder growth of the Middle East and African animal healthcare market over the forecast period. Veterinary care for domestic pets in Saudi Arabia is expensive and can cost more than medical care for humans. The average cost of vaccinations, vet visits, medication, and supplies for a dog in UAE is approximately US$ 1000, annually. In case the animal is diagnosed with diseases, the overall cost is expected to increase. Therefore high animal healthcare cost is expected to restrain the growth of market in the Middle East and Africa
Figure 2. Middle East and Africa Animal Healthcare Market Share (%), By Product Type, (2018 & 2026)
Source: Coherent Market Insights Analysis (2019)
Increasing demand for protein from animal source and increasing awareness is expected to bolster the market growth
The Middle East is expected to hold dominant position in the Middle East and Africa animal healthcare market over the forecast period due to increasing demand for protein from animal source and increasing awareness about animal healthcare. According to the United States Department of Agriculture (USDA), the chicken meat production in Saudi Arabia reached 650,000 MT in 2018 and is expected to reach 700,000 MT in 2019. The local authorities in the Middle East and Africa regions regularly organize workshops to provide information about improving poultry production in the country.
Major manufacturers and research institutes are constantly investing in research & development activities to cater to rising demand for animal healthcare products and are collaborating with local authorities to increase awareness for animal healthcare in the region, are major factors that are expected to drive growth of the market over the forecast period. In February 2019, the Ministry of Environment & Agriculture of Saudi Arabia launched vaccination drive against foot and mouth disease (FMD) for cows and sheep in Saudi Arabia to prevent and control epidemic of these zoonotic diseases.
Major players operating in the Middle East and Africa animal healthcare market include Merck & Co., Inc., Zoetis, Boehringer Ingelheim International GmbH, Ceva, Bayer AG, Elanco, Evonik Industries AG, and Archer Daniels Midland Company.
Animal healthcare provides for safer food supplies, increased farm productivity, reduced use of antibiotics, and improved animal wellbeing. Rapid increase in zoonotic viral diseases and other animal diseases have adverse effects on production of farmer. Efficient animal healthcare provides increased productivity of livestock to farmers, as livestock animals provides major protein source through meat and milk. Increasing public-private collaboration to increase awareness about efficient animal healthcare in the Middle East and Africa is expected to propel growth of the animal healthcare market in Middle East and Africa region.
Increasing incidence of zoonotic viral pathogens, increasing government initiatives to provide improved animal healthcare, increasing demand for protein from animal source, and product launches by market players are major factors driving the Middle East and Africa animal healthcare market growth. For instance, in October 2017, Bayer Animal Health, a subsidiary of Bayer AG extended its support for the rhino anti-poaching dogs in South Africa by providing parasiticides for the dogs.
Furthermore, inorganic growth strategies adopted by key players for enhancing their product portfolio is expected to drive the market growth. In May 2019, Zoetis and African Livestock Productivity and Health Advancement collaborated for development of sustainable livestock production for improvement in animal health throughout the Africa region.
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