Online Travel Market, By Mode of Booking (Online Travel Agencies and Direct Travel Suppliers), By Platform Type (Mobile and Desktop), By Service Types (Transportation, Travel Accommodation, and Vacation Packages),  By Age Group (22-31, 32-43, 44-56 and >56) - Size, Share and Growth Analysis 2018-2026

  • Published On : Feb 2019 |
  • Pages : 158 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Global Online Travel Market

The online travel industry comprises travel e-commerce websites and review websites. The travel e-commerce website provides advice about various destinations, attractions, accommodation, and information on how to access them. Most of the countries and states have its own travel websites, to attract tourists. The conventional travel advisors are replaced by online travel booking platforms due to high penetration and mass reach of internet. Growing preference of travelers towards easily available digital platforms instead of conventional trip advisors has boosted the market growth for online travelling solutions.

Global online travel market is expected to witness significant growth during the forecast period (2018–2026), due to high internet penetration, easy availability of online platforms, and growing travel & tourism industry, worldwide. People of age group 22 – 31 years are the main audience for the online travel market, as they are the early starters in their professional carrier and prefer to travel for commercial purposes as well as to explore new places. According to a report published by Nicholson Yachts, in November 2016, globally young age group spends about US$ 200 billion on travel every year.

Introduction of Online Platforms Changes the Online Travel Market:

Extensive use of mobile travel applications and travel websites or review websites is propelling the use of online traveling platforms as compared to conventional trip advisors.  As per Coherent Market Insights, 41% of gross travel bookings in India are done online and easy access of internet plays a key role in it. Moreover, review websites such as TripAdvisor, Expedia, and Google significantly boosts in increasing the online travel market as it helps travelers in taking traveling decision as users can get an idea about the place and other relevant issues such as availability of hotels, weather conditions, and others via these review websites. Travelers are active on social media sites such as Facebook, Twitter, and Instagram, where posts or reviews of travel destination can aid in travel decision.

 

Figure 1. Global Online Travel Market Share (%), By Platform Type (2017)

Online Travel  | Coherent Market Insights

Source: Coherent Market Insights, 2017-18

 

Increasing mobile usage and innovative mobile apps are the key growth drivers:

Increasing use of mobile devices and social media are providing a new medium for communication. High internet penetration has led to growing use of smartphones and in-turn mobile applications with dedicated websites for trips and travelling such as MakeMyTrip Limited, trivago N.V. Airbnb, Google trips, TripAdvisor, Uber, and others. Easy navigation feature in mobile applications is also one of the key factors behind increasing use of these applications. Furthermore, travel app offers high flexibility to customers and provides an easy medium to stay connected with the services providers.

Various payment applications are launched with special safe and secured feature for online travel applications. Previously, options for payments for travelers were limited to credit or debit card for online payments, however payment options such as PayPal, MobilePay, RuPay, PayU, Stripe, and others have emerged in the recent past. For bookings on e-commerce websites, e-wallets remain preferred payment method, which has increased the number of bank transition for online travel booking. 

Global Online Travel Market Share (%), by Region ()

Online Travel  | Coherent Market Insights

Source: Coherent Market Insights, 2017-18

Online travelling market in Asia Pacific is expected to witness considerable growth in the forecast period, owing to growth in disposable income of individuals especially in emerging economies, increased travel frequency from international as well as domestic places, and booming business travel industry in the region. Increased frequency for business travelling is majorly attributed to overseas expansion of conglomerates, which requires constant visits and monitoring. According to Coherent Market Insights’ analysis 2016, over 90% business travelers have mobile phones and more than half business travelers managed journey from mobile devices.

Global players of the global online travel market are OpenTable, Sky Park Secure, Viator, FancyHands, Routehappy, Adioso, Tripit, Eater, Euan’s Guide, Hipmunk, Skyscanner, Owners Direct, and Accuweather.

Online Travel Market:

Online travel industry consists of travel sites and reviews site. From travel e-commerce sites customers can book tickets for flights, bus, or train, and book hotels and rental cars. Review websites provide feedback of previous travelers about a destination, hotel, or of any service. Online reviews on review website majorly impact the decision of the travelers.

Market Growth Factors:

Increasing traveling for business meetings or seminars, high internet penetration across the globe, introduction of advanced version of mobile apps, and easy to navigate websites are the few drivers impacting growth of the online travel market. Penetration of internet is one of the major growing factor for online travel market, owing to availability of all data while doing transition, number of secured payment options. Asia Pacific is expected to show the highest market growth rate over the forecast period. This growth is attributed to high population, penetration of internet, and increase in disposable income of individuals in the region.

Key features of the study:

  • This report provides in-depth analysis of online travel market size (US$ Million), and Compound Annual Growth Rate (CAGR %) for the forecast period (2018– 2026), considering 2017 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global online travel market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, continuous testing market capital, key developments, strategies, and future plans
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics
  • The global online travel market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the online travel market.

Detailed Segmentation:

  • Global Online Travel Market, By Types of Platform:
    • Mobile 
    • Desktop
  • Global Online Travel Market, By Age Group:
    • 22-31
    • 32-43
    • 44-56
    • >56
  • Global Online Travel Market, By Geography:
    • North America
      • By Mode of Booking
      • By Type of Platform
      • By Age Group
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Mode of Booking
      • By Type of Platform
      • By Transportation
      • By Age Group
      • By Country:
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Mode of Booking
      • By Type of Platform
      • By Transportation
      • By Age Group
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • By Mode of Booking
      • By Type of Platform
      • By Transportation
      • By Age Group
      • By Country:
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East
      • By Mode of Booking
      • By Type of Platform
      • By Transportation
      • By Age Group
      • By Country:
        • GCC Countries
        • Israel
        • Rest of Middle East
      • Africa By Mode of Booking
      • By Type of Platform
      • By Transportation
      • By Age Group        
      • By Country:
        • North Africa
        • Central Africa
        • South Africa
  • Company Profiles
    • OpenTable.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
      • Sky Park Secure,
      • Viator,
      • FancyHands,
      • Routehappy,
      • Adioso,
      • Tripit,
      • Eater,
      • Euan’s Guide,
      • Hipmunk,
      • Skyscanner,
      • Owners Direct
      • Accuweather.
  •  “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Mode of Booking
      • Market Snippet By Type of Platforms
      • Market Snippet By Age Group
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
  4. Global Online Travel Market, By Type of Platforms, 2017 - 2026  (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Segment Trends
    • Mobile
      • Introduction
      • Market Size and Forecast, 2017 - 2026, (US$ Million)
    • Desktop
      • Introduction
      • Market Size and Forecast, 2017 - 2026, (US$ Million)
  5. Global Online Travel Market, By  Age Group, 2017 - 2026 (US$ Million) 
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Segment Trends
    • 22-31
      • Introduction
      • Market Size and Forecast, 2017 - 2026, (US$ Million)
    • 32-43
      • Introduction
      • Market Size and Forecast, 2017 - 2026, (US$ Million)
    • 44-56
      • Introduction
      • Market Size and Forecast, 2017 - 2026, (US$ Million)
    • >56
      • Introduction
      • Market Size and Forecast, 2017 - 2026, (US$ Million)
  6. Global Online Travel Market, By Regions, 2017 - 2026 (US$ Million)
    • Introduction
    • Market Share Analysis, By Region, 2017 and 2026 (%)
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • Market Size and Forecast, By Services, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Deployment Model, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Organization Size , 2017 - 2026 (US$ Million)
    • Europe
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segment
        • Market Size and Forecast, By Services, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Deployment Model, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2017 - 2026 (US$ Million)
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Services, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Deployment Model, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2017 - 2026 (US$ Million)
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Services, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Deployment Model, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2017 - 2026 (US$ Million)
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segment
        • Market Size and Forecast, By Services, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Deployment Model, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2017 - 2026 (US$ Million)
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segment
        • Market Size and Forecast, By Services, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Deployment Model, 2017 - 2026 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2017 - 2026 (US$ Million)
  7. Competitive Landscape
    • Company Profiles
      • Open Table
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Sky Park Secure
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Viator
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • FancyHands
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Route Happy
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Adioso
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Tripit
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Eater
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Euan Guide
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Skyscanner
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on "Global Online Travel Market- Global forecast to 2026”.

 

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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