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Soft Touch Polyurethane Coatings Market 2017–2027

Soft-touch polyurethane coatings are advanced coatings that are manufactured by using polyurethane dispersions. These coatings offer a soft feel to the surface, better scratch resistance, heat resistance, and chemical resistance. This coating is classified into solvent-based and water-based. Moreover, these coatings are highly durable and also provide fast dry time. Soft-touch polyurethane coatings are widely used across automotive and aircraft interior components, consumer electronic devices such as TV, laptop and mobile phones, and interior wood surfaces that includes trim, furniture, and doors. Moreover, these coatings are also used across kitchenware and cosmetic cases.

The global soft-touch polyurethane coatings market is projected to surpass US$ 11.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 7.4% during the forecast period (2019 to 2027).

Drivers

Rising adoption of plastic in automobile interiors is raising demand for soft-touch polyurethane coatings which in turn augmenting the market growth. These coatings are widely used to coat the surface of the plastic in order to offer resistance to various environmental factors such as scratch, abrasion, chemicals, and heat. Soft-touch polyurethane coatings also provide a durable and lavish look to the interior component of the soft-touch polyurethane.

Increasing demand for soft-touch polyurethane coatings from the electronic industry for improving aesthetics and touch of electronic devices is expected to fuel the market growth. These coatings offer a rich feel and soft touch to the devices that give a premium feel to the product with enhanced handling. Apart from this it also offers a protective shield to the devices from any accidental scratch and damages. 

Regionally, Europe dominated the global soft-touch polyurethane coatings market in 2018, reporting 47% market share in terms of revenue, followed by North America and Asia-pacific, respectively.

Figure 1. Global Soft-Touch Polyurethane Coatings Market, Revenue Share (%), By Region

Soft Touch Polyurethane Coatings  | Coherent Market Insights

Market Restraints

Threat from substitutes from other technology such as masterbatches as it is a new technology and mainly used across interior furniture and also interior parts of an automobile is expected to restrict the market growth. Moreover, masterbatches provide homogeneous color and remove the additional coating efforts and operating costs. Thus, the long-term benefits of masterbatch are expected to restrict the market growth of soft-touch polyurethane coatings.

Lack of awareness regarding the benefits of soft touch PU coatings among industrial manufacturers of developing is expected to restrict the market growth over the forecast period.

Market Opportunities

Growth of the automotive industry in BRIC regions is expected to provide enormous growth opportunity to the market of the soft touch PU coatings. According to the Coherent Market Insights analysis, the automotive industry is expected to expand at a growth rate of 3-5% during 2015–2020 in BRIC countries, especially in India and Brazil. This is expected to foster market growth in the near future.

Increasing use of soft feel PU coatings in the packaging industry for protective, attractive, and eco-friendly packaging solutions is expected to augment the market growth of soft feel PU coatings. This is used to coat plastic boxes, paperboard, labels and plastic tubes, etc. Moreover, this coating provides protection from environmental factors such as chemicals and scratches which is further fueling its market growth. 

Figure 2. Global Soft-Touch Polyurethane Coatings Market – Opportunity Analysis

Soft Touch Polyurethane Coatings  | Coherent Market Insights

Market Trends

The rising focus of researchers to develop UV soft-touch coating that gets cured upon exposure to UV light is expected to foster the market growth of the Soft feels PU coatings. UV coatings offer resistance to insects, chemicals, crack and abrasion and is a new technology gaining adoption across various industries. Hence, the rising adoption of UV soft-touch coating is expected to augment the market growth over the forecast period.

Rising spending on the construction industry by the government of developed and developing regions is expected to be a major trend on the market. According to the Invest India, the Construction industry in value terms is projected to record a CAGR of 15.7% to reach US$ 738.5 billion by 2022. The industry contributes 55% share in the steel industry, 15% in the paint industry and 30% in the glass industry.

Figure 3. Global Soft-Touch Polyurethane Coatings Market, Revenue Share (%), By End-User Industry, in 2018

Soft Touch Polyurethane Coatings  | Coherent Market Insights

On the basis of end-user industry, transport & automotive dominated the global soft-touch polyurethane coatings market in 2018 with around 38% of market share in terms of revenue, followed electrical & electronics and wood & furniture, respectively.

Figure 4. Global Soft-Touch Polyurethane Coatings Market – Value Chain Analysis

Soft Touch Polyurethane Coatings  | Coherent Market Insights

Competitive Section

Key players operating in the global soft-touch polyurethane coatings market are The Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS

Few Recent Developments

The Sherwin Williams Company

  • In March 2016, the company announced that it would acquire Valspar Corporation, a U.S.-based competitor engaged in the manufacturing and distribution of paints. This acquisition offers the company an opportunity to expand its presence in Europe and the Asia Pacific.

Soft touch polyurethane coatings are manufactured by using polyurethane dispersions which provides soft feel coating surface. Soft touch polyurethane coatings helps in providing better resistance to scratch, chemical and heat. In addition to this, they also provide enhanced durability with faster dry time. The coatings finds its application in various industries such as automotive interior components, wood surfaces and electronic devices like mobile phones, laptop and computer cases.

Market Dynamics

The global soft-touch polyurethane coatings market has witnessed significant growth in recent past years, owing to surge in growth of various end-use industries such as automotive, electronics and packaging industry. In addition to this, the increasing demand for plastics in the manufacturing industry is expected to drive the growth of the global soft-touch polyurethane coatings market during the forecast period.

On the basis of product type, global soft-touch polyurethane coatings market can be segmented into transport & automotive, electrical & electronics, wood & furniture, and others. This scenario is expected to provide lucrative growth to the market growth during the projected timeframe.

Key features of the study:

  • This report provides in-depth analysis of global soft-touch polyurethane coatings market size (US$ Billion and Tons), and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global soft-touch polyurethane coatings market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plant
  • Key companies covered as a part of this study includes The Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global Soft-touch polyurethane coatings market report caters to various stakeholders in this industry including investors, suppliers, global soft-touch polyurethane coatings manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global soft-touch polyurethane coatings market

Detailed Segmentation:

  • Global Soft-touch polyurethane coatings Market, By Product Type:
    • 2K
    • UV
  • Global Soft-touch polyurethane coatings Market, By Base Type:
    • Water-based
    • Solvent-based 
  • Global Soft-touch polyurethane coatings Market, By End-use Industry:
    • Furniture and Wood 
    • Electrical and Electronics 
    • Transport and Automotive 
    • Others 
  • Global Soft-touch polyurethane coatings Market, By Region:
    • North America
      • U.S.
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Canada
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
    • Latin America
      • Brazil
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Mexico
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Rest of Latin America
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
    • Europe
      • EU 5
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Benelux
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Nordic
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Rest of Europe
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
    • Asia Pacific
      • China
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Japan
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • India
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Australia & New Zealand
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Rest of Asia Pacific
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
    • Middle East & Africa
      • GCC
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • South Africa
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
      • Rest of Middle East & Africa
        • By Product Type
          • 2K
          • UV
        • By Base Type
          • Water-based
          • Solvent-based 
        • By End-use Industry
          • Furniture and Wood 
          • Electrical and Electronics 
          • Transport and Automotive 
          • Others 
  • Company Profiles
    • The Sherwin Williams Company*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Akzo Nobel N.V.
    • PPG Industries Ltd
    • Axalta Coatings Systems
    • Rust-Oleum - RPM International Inc.
    • Aexcel Coatings.
    • Sokan New Materials
    • Jotun AS

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Base Type
      • Market Snippet, By End-use Industry
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Soft-Touch Polyurethane Coatings Market, By Product Type 2017 - 2027 (US$ Billion and Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • 2K
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
    • UV
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
  5. Global Soft-Touch Polyurethane Coatings Market, By Base Type, 2017 - 2027 (US$ Billion and Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Water-based
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
    • Solvent-based 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
  6. Global Soft-Touch Polyurethane Coatings Market, By End-use Industry, 2017 - 2027 (US$ Billion and Tons)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Furniture and Wood 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
    • Electrical and Electronics 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
    • Transport and Automotive 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
    • Others 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion and Tons)
  7. Global Soft-Touch Polyurethane Coatings Market, By Region, 2017- 2027 (US$ Billion and Tons)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Rest of Latin America
          • Sub-region/Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Nordic
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Benelux
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Poland
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Rest of Europe
          • Sub-region/Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Oceania
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Rest of Asia Pacific
          • Sub-region/Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
    • Middle East & Africa
      • Market Share Analysis, By Country/ Sub-region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/ Sub-region, 2019 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
        • Rest of Middle East & Africa
          • Sub-region/Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By Base Type, 2017- 2027 (US$ Billion and Tons)
          • Market Size and Forecast, By End-use Industry, 2017- 2027 (US$ Billion and Tons)
  8. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • The Sherwin Williams Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Akzo Nobel N.V.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • PPG Industries Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Axalta Coatings Systems
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Rust-Oleum - RPM International Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Aexcel Coatings.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Sokan New Materials
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jotun AS
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "Global Soft-Touch Polyurethane Coatings Market” – global forecast to 2027

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users