Contact Us
CMI Logo

U.S. Nutraceuticals Market 2017–2027

Nutraceuticals are derived from food sources are and highly enrich various nutrients that are beneficial for good health. These products have extra health benefits compared to other normal diets and are considered as non-specific therapies used to control symptoms and prevent various diseases. They can be classified into functional food, medicinal food, dietary supplements, and pharmaceuticals. Nutraceuticals are highly versatile in nature as they are used across the various industry such as food & beverages, animal feed additives, pharmaceutical, and personal care. Nutraceuticals products are available in a variety of forms such as tablets and capsules, powder, liquid, and solids/semi-solids.

The U.S nutraceutical market is projected to reach around US$ 119.8 million by the end of 2027, in terms of revenue, growing at CAGR of 5.3% during the forecast period (2019-2027).

Drivers

Growing health-conscious consumers and adopting a healthy lifestyle among consumers in the U.S. country is predominantly fueling market growth. Moreover, shifting focus of consumers from the treatment of diseases to daily preventive measures to reduce the onset of chronic and lifestyle-related disease is augmenting the market growth. Nutraceutical products are highly beneficial ingredients as they play a very crucial role in the prevention measures of long-term disease.

Increasing sale of functional food such as breakfast bars, and dairy and bakery products in the U.S. country is expected to accelerate the market growth of nutraceuticals. Increasing adoption of food fortification among various manufacturers in the country coupled with the increasing demand for variety in functional food is further anticipated to foster the market growth of nutraceuticals over the forecast period. 

Figure 1. U.S. Nutraceutical Market, Revenue Share (%), By Product Type, in 2018

U.S. Nutraceuticals  | Coherent Market Insights

On the basis of product type in 2018, the functional foods segment has accounted the largest market share of 36.6% in terms of value, followed by dietary supplements and functional beverages.

Market Restraints

The market of the U.S. nutraceuticals have already reached maturity is expected to hinder the market growth. Moreover, revenue generation from the nutraceuticals market is relatively stable currently. This is a factor projected to hamper market growth over the forecast period.

A concern associated with health and nutrition as many manufacturers use artificial preservatives and flavoring agents in the nutraceutical to increase the shelf-life of the product. The demand for such products is declining because of the rising demand for organic and natural products due to growing awareness regarding the health benefits of organic products. This is projected to limit market growth.

Market Opportunities

The growing popularity of multicultural cuisine among consumers in the U.S is creating demand for a diverse set of food options is expected to augment the market growth. As per the 2016 National Restaurant Association survey, over 68% of chefs surveyed in the U.S. responded positively towards multicultural foods. Therefore, the growing popularity of multicultural cuisine is expected to offer potential growth opportunities to the market of U.S. nutraceuticals.

Rising demand for convenient, on-the-go and ready-to-eat among the consumer of U.S countries due to busy work schedules and hectic lifestyle has lucrative growth opportunity for the market of nutraceutical in the country. As per the Coherent Market Insights analysis, the demand is relatively higher for on-the-go products that are fortified with nutrients and proteins.

Figure 2. U.S. Nutraceutical Market– Opportunity Analysis

U.S. Nutraceuticals  | Coherent Market Insights

Market Trends

The growing consumption of fermented food such as yogurt is a trend in the U.S. especially among health-conscious consumer which is the major revenue generation for the U.S. nutraceutical market. For instance, in July 2016, General Mills, which the manufacturer of major yogurt brand Yoplait, announced plans to reformulate or modify 60% of the products it currently offers under its yogurt portfolio to better reflect consumer demand.

Many manufacturers are increasing the production capacity of the nutraceutical products in the U.S. country and this is expected to fuel the market growth. For instance, in October 2019, Algatechnologies, part of Solabia Group, has announced that it has tripled its production capacity for FucoVitalTM. The action follows increased demand from the dietary supplements market. FucoVital was launched in the US in 2018.

Competitive Section:

Key players operating in the U.S. nutraceuticals market are General Mills Inc., The Nature’s Bounty Co. (NBTY), Amway Enterprises, Herbalife International, Inc., Royal DSM NV, Pepsi Co., Groupe Danone, Bayer AG, Abbott Laboratories, and Chobani LLC

Few Recent Developments

  1. General Mills Inc.

Key Developments:

  • In March 2016, the company launched a new line of organic, whole-milk yogurt under the brand name Annie’s, which is marketed for children
  • In June 2016, General Mills announced its partnership with Organic Valley, which is a cooperative of farmers, to help around 20 dairy farms conduct organic dairy production on 3,000 acres of additional land in the U.S. This strategic alignment will help in building relationships with organic farmers and support supply of milk for yogurt production.
  • In January 2017, General Mills, Inc. introduced a new line of products into its snacking segment, which includes Yoplait yogurt made with higher protein content, popcorn, flavored yogurts, snack bars, etc.
Infoimg

Nutraceuticals are derived from food sources are and highly enrich various nutrients that are beneficial for good health. Consumption of these products also reduces the risk of chronic disease and relieves the symptoms of any disease. Nutraceuticals are highly versatile in nature as they are used across the various industry such as food & beverages, animal feed additives, pharmaceutical, and personal care. Moreover, they can be classified into functional food, medicinal food, dietary supplements, and pharmaceuticals.

 Market Dynamics

The U.S. nutraceuticals witnessed significant growth in recent past years, owing to the growing demand for the increasing consumer preference for high-protein diets among consumers. Based on the product type, the U.S. nutraceuticals market is bifurcated into the functional foods, functional beverages and dietary supplements. Among these segments, the functional foods segment dominated the U.S. nutraceuticals market in 2018, owing to the growing consumption of plant-based protein such as soy, pea protein. This is in turn is fueling the demand for the functional foods enriched with omega fatty acid and herbal supplements. This factor is estimated to drive growth of the U.S. nutraceuticals market during the forecast period. 

On the basis of product form, the U.S. nutraceuticals market is bifurcated into the tablets and capsules, powder, liquid and solids/semi-solids. Among these segments, the liquid segment dominated the U.S. nutraceuticals market in 2018, due to the rising demand for the diet beverages among consumers. This factor is estimated to drive growth of the U.S. nutraceuticals market during the forecast timeframe.

Key features of the study:

  • This report provides in-depth analysis of the U.S. nutraceuticals market, market size (US$ Million), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2019–2027).
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, nutraceuticals products, and competitive strategy adopted by the leading players.
  • Key companies covered as a part of this study includes General Mills Inc., The Nature’s Bounty Co. (NBTY), Amway Enterprises, Herbalife International, Inc., Royal DSM NV, Pepsi Co., Groupe Danone, Bayer AG, Abbott Laboratories, and Chobani LLC.
  • It profiles leading players in the U.S. nutraceuticals market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
  • The U.S. nutraceuticals market report caters to various stakeholders in this industry, including investors, product developers, distributors, nutraceuticals product companies, research institutes, new entrants, and financial analysts.
  • Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the U.S. nutraceuticals market.

Market Taxonomy

  • U.S. Nutraceuticals Market, By Product Type:
    • Functional Foods
      • Probiotics Fortified Foods
      • Omega Fatty Acid Fortified Foods
      • Branded Iodized salt
      • Branded Wheat Flour
      • Others
    • Functional Beverages
      • Energy Drinks
      • Sport Drinks
      • Fortified Juices
      • Fortified Dairy Beverages
      • Others
    • Dietary Supplements
      • Protein Supplements
      • Vitamins and Minerals
      • Herbal Supplements
      • Others
  • U.S. Nutraceuticals Market, By Product Form:
    • Tablets and Capsules
    • Powder
    • Liquid
    • Solids/Semi-solids
  • Company Profiles
      • General Mills Inc. *
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Nature’s Bounty Co. (NBTY)
      • Amway Enterprises
      • Herbalife International, Inc.
      • Royal DSM NV
      • Pepsi Co.
      • Groupe Danone
      • Bayer AG
      • Abbott Laboratories
      • Chobani LLC

 “*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Product Form
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. U.S. Nutraceuticals Market, By Product Type, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Functional Foods
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      • Sub-segment Trends
        • Probiotics Fortified Foods
        • Omega Fatty Acid Fortified Foods
        • Branded Iodized salt
        • Branded Wheat Flour
        • Others
    • Functional Beverages
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      • Sub-segment Trends
        • Energy Drinks
        • Sport Drinks
        • Fortified Juices
        • Fortified Dairy Beverages
        • Others
    • Dietary Supplements
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      •  Sub-segment Trends
        • Protein Supplements
        • Vitamins and Minerals
        • Herbal Supplements
        • Others
  5. U.S. Nutraceuticals Market, By Product Form, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Tablets and Capsules
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Powder
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Liquid
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Solids/Semi-solids
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  6. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • General Mills Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Nature’s Bounty Co. (NBTY)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Amway Enterprises
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Herbalife International, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Royal DSM NV
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Pepsi Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Groupe Danone
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Bayer AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Abbott Laboratories
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Chobani LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "U.S. Nutraceuticals Market” –forecast to 2027

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Subscribe Newsletter

Kindly subscribe for our latest news & articles.