Amazon introduced its newly designed artificial intelligence (AI) feature, Lens Live, in order to improve the shopping experience of its customers.
This tool is installed into the Amazon shopping app and allow users to instantly identify as well as shop for goods they see in the real world.
The advancement is a combination of real-time visual search with Amazon's generative AI assistant, Rufus, providing a seamless and intelligent shopping experience.
This lens will be accessible to tens of millions of customers. US will experience this feature in the coming months. It will help buyers to learn more about products they're viewing, through the integrated its AI shopping assistant, Rufus, which is installed in Amazon.
This integration is aimed at providing users with detailed product information and insights while they shop.
The camera lens automatically starts scanning products and displays top matching items in a swipeable carousel at the bottom of the screen. This makes up for quick comparisons.
Users can also have the option to tap on an item in their camera view to focus on a specific item, add it directly to their cart by tapping the + icon, or even save it to their wishlists by tapping the heart icon.
In the camera view option, buyers using Lens Live will see get suggested questions and quick summaries of what makes a product stand out.
These conversational prompts with summaries appear beneath the product carousel, allowing customers to perform speedy research, quickly access key product insights, as well as get their questions answered.
The new advanced feature will take Amazon towards a broader strategy to leverage AI for improving online shopping experiences.