Anheuser-Busch and 1st Phorm have revealed the release of their new energy drink range, Phorm Energy, in the US.
The new range comes in four flavors: Screamin' Freedom, Blue Blitz, Orange Fury, and Grape Smash.
Screamin' Freedom has a blend of fruity flavors such as blueberry, cherry, and citrus. Blue Blitz blends blue raspberry with the sweetness of cotton candy, and Grape Smash also draws inspiration from sweets with a flavor based on grape candy and grape soda. Orange Fury provides a blend of orange soda and sharp, candied orange flavors.
The beverages have natural green tea caffeine, electrolytes for hydration, and a mix of substances intended to enhance mental concentration. They have no sugar or artificial flavors.
Based on coherent market insights, the sugar-free energy drinks industry is expected to expand at 5.8% CAGR from the forecast period of 2025-2032. The size of the current market stands at USD 15.40 Bn in 2025 and will be approximately USD 22.86 Bn in 2032. Market size is influenced by increasing health awareness and consumer disposable incomes.
Phorm Energy is the first product to come out of the collaboration between sports nutrition brand 1st Phorm and the St Louis, Missouri, US-based headquarters of Anheuser-Busch. The collaboration, initially announced in January, also includes sports and entertainment entrepreneur Dana White, CEO of the Ultimate Fighting Championship.
Brendan Whitworth, CEO of Anheuser-Busch, said: “With the launch of Phorm Energy, we’re bringing together two American companies based in St Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation, and meeting the evolving needs of consumers”.
He said: "I couldn't be more thrilled to tackle the energy space with this partnership and product, and with our world-class distribution network and team in place, I can't wait to get Phorm Energy into consumers' hands throughout the country."
Sal Frisella, CEO of 1st Phorm, commented: “Phorm Energy was built for the people who are committed to getting better by showing up and doing the work every day, no matter the circumstance. This partnership is about honoring that mindset and together we’re going to build something disruptive, powerful, and uniquely special.”
Phorm Energy can be found on the market in over-18s now, having first been released online with retail availability coming soon.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Anheuser-Busch and 1st Phorm