Bank of America announced a long-term partnership with Sir David Beckham, a famous sports leader, entrepreneur, and philanthropist, to be an ambassador for its global sports program called "Sports with Us." As part of this partnership, Beckham will help promote the bank’s sports-related initiatives, which include well-known brands and events. The goal is to encourage progress, celebrate success, and support communities.
The "Sports with Us" program is focused on using sports to inspire, connect, and make a positive impact on communities. It’s also an important part of Bank of America's commitment to investing in programs that help young people across the U.S. through sports. This includes promoting health, well-being, and opportunities, while also creating positive economic results.
Starting in 2026, Bank of America will continue supporting major sports management events that leave a lasting impact, such as the FIFA World Cup 2026™, the Boston Marathon, the Masters Tournament, the Augusta National Women’s Amateur, and the Bank of America Chicago Marathon, among others.
The partnership with Bank of America is managed by Authentic Brands Group (Authentic), the company that co-owns and runs Sir David Beckham’s brand. As part of the deal, Authentic's events team, called Authentic Live, will help organize and manage events for Bank of America at several sports events in the U.S.
Executive Statement
According to Sir David Beckham, sport has the power to bring people together and to create a lasting impact on young people and communities all over the world. He has seen firsthand how programmes such as Sports with them make real change and allow access and opportunities that are vital in their communities. He applaud Brian Moynihan and his team's long-term plans to use sports as a vehicle for change. He is inspired by their efforts which have made him reflect on his own experiences both in sport and through his work with organisations like UNICEF. He is proud to partner with Bank of America to extend this work and use my platform to shine a light on their incredible and impactful Sports with their programming.