The Clorox Company released Home Care Redefined, a unique report that looks at how people are changing the way they take care of their homes. Based on detailed consumer research, the report highlights how Americans are managing their time, health, and well-being at home, both now and in the future.
The report is divided into three sections: Time at Home, Wellness at Home, and Convenience at Home. It explores each topic from today, what’s coming next, and what might happen in the future, giving a complete view of current trends and emerging changes.
As people’s relationship with their homes evolves, their approach to home care is also changing. To better meet their needs for health, convenience, and well-being, new products, easier shopping experiences, and smarter, more user-friendly technology will be required. And all of this should include moments that make people happy.
Founded in 1913 and based in Oakland, California, Clorox is dedicated to helping people live better and healthier lives every day. The company is focused on sustainability and innovation, offering a wide range of trusted products like Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, and Pine-Sol®. Clorox also offers international brands like Chux®, Clorinda®, and Poett®.
Executive Statement
According to Oksana Sobol, vice president of marketing insights at The Clorox Company, consumers' expectations of home care have fundamentally changed. When time and money feel more precious than ever, people are looking for superior experiences that feel worthwhile, supportive, and even rewarding.