Cal-Organic Farms, one of the nation’s largest growers of organic vegetables and a brand within Grimmway Produce Group, today announced the launch of its new Organic Bite-Size Potato Program, offering retailers and consumers a fresh, convenient addition to the organic potato category.
Certified organic and grown with the same commitment to integrity that has defined Cal-Organic Farms since 1984, the new bite-size potato line delivers year-round availability, premium quality, and strong shopper appeal. Each item is packed in a sleek mesh pillow pack, a style that showcases product freshness as well as enhances visibility on-shelf.
The new program includes six unique offerings, featuring gold, red, and medley bite-size and fingerling potatoes, plus nibbles, a fun, novelty addition for shoppers seeking something new. With its range of varietals and versatile use across meal occasions, the line is designed to meet the needs of today’s organic consumer while supporting category growth for smart retail partners.
Executive Statement
According to Drew Callaghan, SVP Retail Sales at Grimmway Produce Group, this bite-size potato program delivers the convenience, flavor, and year-round reliability Cal-Organic is known for, while bringing new energy and innovation to the organic potato category. Retailers can merchandise the new line within the potato category or drive additional impulse sales by featuring it in secondary locations, such as the meat department or next to other convenience-focused produce items.
