Jinx is launching its new cat food line, called Jinx Cat Food, which will be available exclusively at Walmart starting February 15.
The brand is offering both dry and wet cat food. The dry food includes kibble made with bone broth and TruMune postbiotics to help support the cat’s digestive and immune system. The cat wet food comes in shredded pieces or patés made with real muscle meat and bone broth to keep cats hydrated.
All the recipes are made with high-quality proteins as the main ingredient, like cage-free chicken, Atlantic salmon, and ocean fish. The food is also free from corn, soy, and wheat.
To promote the new cat food, Jinx is working with podcast host and cat owner Tinx for a Valentine’s Day marketing campaign. The brand is also hosting an invite-only event during New York Fashion Week called The Purrfect Match, where there will be kittens available for adoption in partnership with Animal Haven NYC. Jinx will donate to Animal Haven to support their rescue and adoption work.
Executive Statement
According to Kyle Banahan, CEO of Jinx, cats are discerning by nature, and feeding them well requires real intention. Modern cat parents care deeply about ingredients, nutrition, and whether pet food actually works for their cats, not just on paper, but in the bowl. They built Jinx Cat Food to meet that standard, with the same level of care, thoughtfulness, and respect that cats demand every day.