RTD tea company Kaytea has launched a new series of instant iced tea powder products that are intended to bring 'next generation hydration' to UK shelves.
The powders come in three flavours – Peach & Mango, Lemon and Classic Milk Tea. They can be easily prepared and can be simply stirred into hot water and topped with ice or blended with cold water in a blender.
According to coherent market insights, the iced tea industry will register a high CAGR over the forecast period of 2025-2032. The market will grow at rapid pace over the forecast period. Industry size is influenced by the popularity of tea as a drink worldwide with growing demand for iced tea.
Kevin Tang, founder of the company, said: "In contrast to other instant powders or syrups that contain a lot of sweeteners and preservatives, our new Peach & Mango and Lemon Iced Tea Powders use real tea and fruit extracts, with no artificial colour or flavours, to enable the natural flavour to take centre stage".
Furthermore, all products from the line are dairy-free and vegan, including the Classic Milk Tea powder. Tang explained that this differentiates the product in the milk tea category, adding that most brands "claim to use non-dairy creamers but contain milk protein derivatives.".
For those seeking to transition away from syrups, our new tea powders provide increased control over tea strength and sweetness, so the tea can be customized to suit," Tang observed, noting also that the teas are extremely concentrated, meaning it costs less per cup.
“It’s about bringing innovation and convenience to the UK tea scene, and we’re excited to be leading the charge,” he commented.
The powders are rolling out this month, with a trade price of £12.49 for a 1kg pouch. The launch follows the brand’s innovative electrolyte-infused tea blends launch in January, bringing a new hydration format into the functional tea space.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Kaytea