KIZEN expanded its outlet in the U.S., redefining men's skincare with Japanese-inspired 'Skinimalism', as more men are prioritizing skincare these days. To directly address this growing demand, Japan-based Suntory is announce the U.S. launch of KIZEN, a groundbreaking solution in men's skincare.
KIZEN’s flagship 3‑in‑1 Complete Facial Moisturizer is manufactured for the modern man who wants fast results, minus the hassle. With one powerful formula, it fuses toner, serum, along with hydrating cream into a single step. In just 10 days, they can see a healthier, more vibrant complexion, no extra products required.
Key Features of KIZEN's 3-in-1 Complete Facial Moisturizer Include:
- Patented Water Bond Technology™: Unique formula that hydrates with toner ingredients, delivers serum ingredients deep into the skin as well as seals in moisture with cream ingredients.
- Key Active Ingredients: It contains Spanish oak extract, oolong tea extract, acetyl hexapeptide-8 as well as squalene for healthier of Suntory, reflecting vibrant skin.
- Rapid Visible Results: Noticeable improvements in skin texture as well as hydration in as few as 10 days.
- Skin-Friendly Formula: Paraben-free, dermatologist-approved and hypoallergenic.
This launch holds Japan-based Suntory's strategic expansion into the U.S. men's skincare. Drawing on Suntory's rich history, such as its expertise in crafting fine whiskies, the company discovered the unique skin benefits of Spanish oak.
Executive Statement
According to Makoto Sakamaki, Chief Executive Officer at Suntory Wellness America, with today's busy consumers in mind, they are launching KIZEN to directly answer their demand for simplified skincare products that are easy-to-use yet effective. With their patented Water Bond Technology™, they deliver results consumers can feel in just one short minute to apply the product. Most men are looking for healthier and hydrated skin. When their skin is in good condition, they naturally feel more confident and positive. That's one of the reasons they are thrilled by the feedback from users noticing real change from using KIZEN in just 10 days.