SMX (Security Matters) PLC, a company known for its technology that tracks materials through digital records, has unveiled plans to expand into the denim as well as recycled-denim market in early 2026. This move will help fashion brands manage their denim production more sustainably and verify the recycled content in their products.
Fashion brands today face challenges such as managing high demand, lowering overproduction, and proving their sustainability claims. The fashion industry has produced billions of items of excess stock, worth tens of billions of dollars. Denim is important for youth and lifestyle fashion, and it is seen as a product that needs to focus more on recyclability, authenticity, and sustainability.
SMX’s technology embeds a secure identity into materials, making it easy to trace their origin as well as lifecycle even after they have been transformed or moved through the supply chain. This will help with:
- Verifying the authenticity as well as origin of premium denim products
- Ensuring the integrity of recycled content to avoid misrepresentation during manufacturing
- Tracking denim through its entire lifecycle, from material input to finished product
SMX’s experience in working with cotton-based materials helps it expand into denim, as cotton remains a major material in denim. This step also supports recycled-denim as well as circular-material efforts as demand for recycled content grows.
Turning Denim Waste into a Valuable Resource
One challenge with recycling denim is that recycled textile, like unsold inventory or used garments, often loses its quality when mixed or processed. SMX’s technology can aid track as well as verify these materials, making it easier for them to be reused or recycled in a reliable way. This could turn waste into a more valuable resource within circular supply chains, helping improve sustainability and profitability.