Oat Shaker, a brand-new oat and fruit-flavored bottled snack, is now in Sainsbury's stores nationwide.
The 100% natural, plant-based portfolio brings together wholegrain oats and genuine fruit to create a high-fiber, gut-friendly shake. Free from artificial additives, added sugar and preservatives, it has been formulated to address rising demand for healthier, functional snacks.
Coming in 750ml bottles, the portfolio consists of: Matcha & Pineapple, Blueberry & Acai; and Banana & Coconut.
Antonios Geornaras, managing director of Oat Shaker, said: “The oats are the game-changer. These shakes deliver a creamy texture and great flavour, while packing a nutritional punch".
"We’ve created a truly unique, plant-based drink that consumers have been crying out for – a functional, all-natural snack that offers both taste and nutritional benefits. We’re already working on new flavour variants and plan to expand into convenient grab-and-go formats.”
As per coherent market insights, the oat drink industry will grow at a significant CAGR during the forecast period of 2025-2032. The market is expected to grow at high rate during the forecast period. The industry size is driven by the rising healthy alternatives.
Views and Statements
Emphasizing the evolving trend of plant-based drinks, nutrition experts at the University of Leeds reported that oat beverages are becoming increasingly well-known not just as an alternative to dairy but also as a carrier of nutrients like beta-glucans, which have been associated with cardiovascular health and better digestion. Reflecting the evolving consumer awareness, a Food Analyst at Plant-Based Watch recently commented that consumers are now drinking oat drinks not just for their richness and environmentally friendly image but also because they are part of a more health-conscious and wellness-focused diet. With demand always on the rise for products that are organic, enriched, and free from added sugars, the oat drink category is increasingly being seen as a go-to for consumers seeking a balance between wellness and sustainability.
Impact and Future
With consumers increasingly turning to health, ethics, and sustainability, the oat drink market is at a crossroads. Priced for its low environmental impact and nutritional benefits, oat drink consumption is on the rise—but not without headaches. Climate volatility, surging oat prices, and sustainability concerns in processing and packaging threaten to hamstring the category's scalability and availability. Oat drink's destiny will be shaped by regenerative agriculture, transparent supply chains, and collaborative industry effort. If not carefully nurtured, what currently embodies considerate consumption may face its own sustainability challenge.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Oat Shaker