Unilever and Google Cloud have teamed up for a five-year partnership to help Unilever improve its business using Google Cloud’s advanced technology, like AI and data tools.
The partnership will aid grow Unilever’s global brands, like Dove, Vaseline, and Hellmann’s, by using Google Cloud’s tools, such as AI, to improve brand discovery, marketing, and measurement. This will change how people find and buy products, as shopping becomes more interactive and conversational.
Unilever will move its data and systems to Google Cloud, building a new digital platform to work faster, get insights from data, as well as adjust to changes in the market. This will also help create smart systems that can manage tasks across Unilever’s operations.
The focus of this partnership will be on three main areas:
- Smart marketing and commerce: Improving brand discovery, sales, and measurement to stay ahead of changing technology and consumer behavior.
- Connected data and cloud systems: Moving key applications and data to Google Cloud to make AI work across Unilever’s entire business.
- Advanced AI: Speeding up the use of new AI technologies, combining Unilever’s knowledge with Google’s AI to keep Unilever competitive in the market.
According to Coherent Market Insights, the Social Cloud Computing Market is expected to grow at a CAGR of 14% from 2025 to 2032. Currently, the market is at USD 53 Bn in 2025 and is expected to be around USD 130 Bn by 2032. The escalating need for efficient as well as seamless communication within organizations is significantly propelling the adoption of social cloud computing solutions. As remote and hybrid work models become more prevalent, businesses are increasingly reliant on collaborative tools that enable real-time interaction with cloud services, file sharing, and project management across diverse teams and geographies.
"Technology has moved to the core of value creation at Unilever," said Willem Uijen, chief supply chain and operations officer, Unilever. "As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company."
Tara Brady, president, EMEA, at Google Cloud said: "In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector."
Source:
News Room: Unilever
Company: Unilever
