UrbanStems, a contemporary floral delivery brand well-known for its stylish arrangements as well as unique gifting ideas, has announced a partnership with DRINKS, a company that specializes in online alcohol business. Together, they are introducing a new alcohol selection on UrbanStems' website, initiating with Avaline’s organic wines. This new offering is part of UrbanStems' goal to spread its gifting options for customers across the U.S.
The new program will feature wines from Avaline that match UrbanStems’ focus on quality, sustainability, and design. Now, customers can order flowers as well as wine together in one checkout, with both items delivered directly to their door. The addition of wine helps UrbanStems offer an elevated gifting experience for both special occasions and everyday celebrations.
Through its ANYWHERE platform, DRINKS allows UrbanStems to offer wine without needing alcohol licenses, holding inventory, or dealing with the complicated state-by-state alcohol rules. Orders are handled by licensed alcohol producers and retailers connected to DRINKS’ platform, which manages all the legal requirements and logistics, including taxes and compliance. This makes it easy for UrbanStems to offer wine while keeping the high-quality customer experience they’re known for.
The launch is a big step for both companies. For UrbanStems, it opens up a new product category and helps build stronger customer loyalty by offering a fuller gifting experience. For DRINKS, it shows how gifting companies can join their network, proving the success of their decentralized distribution model and opening up new opportunities with partners in the lifestyle and gifting industries.
Executive Statement
According to UrbanStems CEO Meenakshi Lala, at UrbanStems, they are always exploring new ways to elevate the art of gifting through thoughtful curation and beautifully designed experiences. Delivering fresh flowers nationwide next-day is already a complex operation, as well as incorporating wine introduces an entirely new level of sophistication and logistical challenge. By partnering with DRINKS, they are able to simplify that complexity behind the scenes and give customers a truly seamless, elevated gifting experience. Launching this program with Avaline, a female-founded brand that aligns with their values, allows them to curate gifts that feel both intentional and inspiring.
