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There are two types of beta-casein proteins present in milk i.e. A1 and A2. A2 milk is cow’s milk with the A2 beta-casein protein, which do not contain A1 beta-casein protein. Guernsey, Jersey, Holstein, Charolais, and Brown Swiss are the breeds that naturally produce A2 milk. Due to many health benefits offered by consumption of A2 milk such as boosting immunity, promoting mental growth, increasing metabolic rate, and others the demand for A2 milk among customers is growing across the globe.

Market Dynamics:-

A2 milk can be used as milk alternative for infants under the age group of one year. Mother’s milk is very essential for infants in order to ensure health and growth. A2 milk is a great alternative to goat’s and mother’s milk. Various manufacturers are using A2 milk for the manufacturing of infant food. In addition to this, infant food products are being launched using A2 milk annually by several manufacturers, which is anticipated to boost the global market A2 milk market during the forecast period.

According to Department for Environment Food & Rural Affairs, U.K. dairies processed 1,167 million liters of milk in July 2018, which reached to 1,249 million liters of milk in March 2019. Therefore, significant growth in consumption of milk is expected to boost the demand for A2 milk during the forecast period.

However, high price of A2 milk and limited presence of the product in the market is likely to have adverse effect on the market growth in the near future. Attributing to the presence of limited players in the market, it offers impetus growth opportunities for A2 milk producers to enlarge distribution across the globe.

Market Outlook:-

Asia Pacific is predicted to record fastest growth in the global A2 milk market, in terms of revenue during the forecast period. Factors such as growing awareness associated with the health benefits offered by A2 milk products among the consumers is projected to generate higher demand for the A2 milk over the approaching years. A2 milk finds applications in the products such as milk powder, butter, yogurt, ghee, and cheese. Owing to the extensive applications of A2 milk in variety of products the market growth of A2 milk is likely to increase, since A2 milk is used as natural constituent in the production of these products. Therefore, significant increase in demand for dairy products is expected to drive growth of global A2 milk market in the region during the forecast period.

According to India Brand Equity Foundation (IBEF), India’s dairy industry generated a revenue of US$ 77.5 billion in 2016, and is expected to reach US$ 135 billion by 2020, on increasing consumption and also expected that India will be the largest dairy producer by 2020.

Key Players:-

Major players operating in the global A2 milk market include Jersey Dairy, The a2 Milk Company Limited, Dairy Farmers, Pura, Fonterra, MLK A2 Cow Milk, Amul, and others.

Market Taxonomy:-

On the basis of nature, the global A2 milk market is segmented into:

  • Organic
  • Conventional

On the basis of product form, the global A2 milk market is segmented into:

  • Liquid
  • Powder

On the basis of packaging, the global A2 milk market is segmented into:

  • Glass Bottles
  • Carton Packaging
  • Plastic Bottles & Pouches
  • Cans

On the basis of application, the global A2 milk market is segmented into:

  • Infant Formula
  • Dairy Products
  • Bakery & Confectionary
  • Milk & Milk-based Beverages

On the basis of distribution channel, the global A2 milk market is segmented into:

  • Supermarkets & Hypermarkets
  • Grocery Stores
  • Online/Non-Store Retailing

On the basis of region, the global A2 milk market is segmented into:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
  • Europe
    • U.K.
    • Germany
    • Italy
    • Spain
    • France
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • New Zealand
    • Japan
    • ASEAN
    • Australia
  • Middle East and Africa

A2 Milk Market Key Developments:

  • In 2018, Nestle S.A. launched its new organic and natural product, ‘illuma Atwo’. Illuma Atwo is an infant formula which is formulated with A2 milk. This is expected to expand company’s product portfolio and strengthen its market position over the forecast period.
  • In February 2019, Fonterra Co-operative Group, signed an agreement with famers to supply the milk to The a2 Milk Company Limited for the season 2019-2020 in New Zealand. The milk pool of The Fonterra Co-operative is expected to be based in the Waikato near its Hautapu site in New Zealnad. This is expected to increase supply of high quality milk to The a2 Milk Company
  • In November 2019, The a2 Milk Company Limited extended its supply agreement with Synlait Ltd., a New Zealand based milk products company. The supply agreement includes platinum products and other nutritional products of The a2 Milk Company Ltd. This is expected to increase the volume of nutritional products produced by Synlait exclusively for The a2 Milk Company Ltd.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users