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The global alcohol market size is projected to reach US$ 1.70 billion by 2027, and register a CAGR of 3.1% over the forecast period (2019 - 2027).

Market Overview

Alcohol is a volatile liquid which is prepared by fermenting certain types of carbohydrates. It is known by chemical names such as ethanol, ethyl alcohol, ethylene glycol, butanol, methanol, and sorbitol among others. It is a clear liquid that has a typical potent odor and strong taste. Alcohol has a variety of characteristic functions which include disinfectant, central nervous system depressant, a diuretic, antiseptic drug, and a human metabolite among others. Owing to its wide range of characteristics, alcohol has several industrial applications, and the most common is that of an active ingredient in beverages such as wine and hard liquor.

Market Dynamics

Demand for alcohol is increasing owing to changing lifestyle and increasing disposable income of the global population. Moreover, ethanol is widely used in the automotive industry as a fuel additive and a bio-fuel. Ethanol and methanol also find application as solvents in domestic appliances like stoves and burners for cooking and heating. However, ingestion of ethanol in combination with denatured alcohol can cause death, which can restrain the market growth. Furthermore, growing preference among the automobile industry for hybrid fuel engines is likely to affect demand for ethanol across the globe. However, factors such as low toxicity, low cost, high purity, and easy availability are projected to drive the market growth over the forecast period. The booming alcoholic beverages industry is also expected to facilitate demand for ethanol, which is typically consumed orally as a recreational substance through alcoholic beverages. Changing taste and preference of the populations, combined with changing lifestyle and increasing disposable income are likely to drive growth of the alcohol market. It is worth noting, however, that increasing number of electric cars, growing health awareness, and rising cost of raw materials is projected to hamper the market growth.

Methanol is a type of alcohol that finds application across a variety of industries, and is commonly used as an intermediate in industries such as pharmaceuticals, automotive, wood, resins, and in chemicals such as acetic acid, methyl chloride, and dimethyl terephthalate. These factors are projected to contribute to the growth of the global alcohol market in the near future.

Market Outlook

North America is expected to lead the alcohol market owing to increasing preference for ethanol as a fuel, over other conventional fuels. Furthermore, environmental regulations in the region and increasing government initiatives regarding the use of bio-fuels to curb pollution is driving demand for ethanol in the automobile industry, which in turn is estimated to have a positive effect on the North America alcohol market.

Asia Pacific is estimated to account for significant market share over the forecast period due to factors such as increasing influence of the western culture on the lifestyle and habits of the population. Also, increasing disposable income and rapid industrialization in emerging economies such as India and China is facilitating demand in the alcohol market. Moreover, rising environmental concerns in addition to rising cost of raw materials is resulting in an increasing demand for bio-fuels in the region. Demand for ethanol from various end use industries such as pharmaceuticals, automotive, personal care, and food and beverages is propelling growth of the Asia Pacific alcohol market.

Key Players

Key market players such as Absolute Energy LLC, Methanex Corporation, Glacial Lakes Energy LLC, and Aventine Renewable Energy-Pekin among others are dominating the global alcohol market.

Key Developments

Major companies engaged in alcohol market are undertaking various growth strategies such as new product launch and collaborations in order to maintain their position in the competitive business environment.

For instance, in 2016, Brown-Forman Corporation acquired The BenRiach Distillery Company Limited (Scotland-based company). The transaction included addition of three single malt scotch whiskey brands: The GlenDronach, BenRiach, and Glenglassaugh into Brown-Forman’s whiskey portfolio, as well as three malt distilleries, and a bottling plant. The acquisition has helped Brown-Forman to expand its presence in the distilled spirits market.

In October 2019, Diageo Plc., a globally renowned alcoholic beverage manufacturer, launched a new collection of its Scotch whiskies and named it ‘Rare by Nature’. The price range for whiskey will be US$ 110 to US$ 1950.

In September 2019, Pernod-Ricard S.A., one of the largest wines and spirits manufacturer completed the acquisition of Firestone and Robertson Distilling Co. which manufactures premium whiskies.

In 2017, Marie Brizard Wine & Spirits opened a new vodka distillery at its plant located in Lancut (Poland). The company invested US$ 23.7 million in the distillery. The distillery is part of the company’s strategy to produce all its vodka in-house.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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