Surfactants are surface active agents, categorized as cationic surfactants, anionic surfactants, amphoteric surfactants, and nonionic surfactants. Anionic surfactants contain sulfonates, dispersants, carboxylates, sulfates, or phosphates. Anionic surfactants find applications in various products such as carpet cleaners, shampoos, encapsulation products, wetting agents, foaming agents, laundry detergents, dishwasher detergents, and others.

Market Dynamics:-

Anionic surfactants find applications in pharmaceuticals, construction, and others. Demand and consumption of anionic surfactant is increasing because of their lower cost, easy availability, and wider application range than other surfactants. Among product type, sodium lauryl sulfate is most commonly used in the paint industry for stabilizing an emulsion. According to World Paint & Coatings Industry Association (WPCIA), the global market for paint and coating industry increased to US$ 164.9 billion in 2018, up by 4.9%, from US$ 157.2 billion in 2017. A significant growth in construction industry and urbanization is expected to boost growth of the paints and coatings market. This would increase the demand for anionic surfactants and in turn drive growth of the global anionic surfactants market.

Anionic surfactants have negative properties which may affect the market growth. For instance, the pharmaceutical industry and stringent government regulations regarding personal care products may hamper the market growth, since anionic surfactants are skin irritants.

Market Outlook:-

Asia Pacific holds dominant position in the anionic surfactants market, in personal care industry and is expected to be the fastest growing region during the forecast period. This dominance of Asia Pacific region is mainly due to the increasing population. Anionic surfactant is mainly used as a foaming agent in cosmetics and personal care products such as shampoo, body wash, and others. A significant growth in personal care market is expected to boost growth of the anionic surfactants market in the region during the forecast period. For instance, India’s beauty and grooming market is expected to reach US$ 20 billion by 2025, from 6.5 million in 2015, according to the India Brand Equity Foundation.

Key Players:-

Key players operating in the anionic surfactants market include BASF, 3M Inc., KAO Corporation, Shanghai Jinshan Chemical, Unilever, Uniquema, Pilot chemical, Rhodia Incorporated, Jilin Petrochemical, Fushun Haoyuan Chemical, Tomah Products, Haian Petrochemical, Degussa Corporation, Stepan Company, DowDupont, Akzo Nobel, Procter & Gamble, Cognis Corporation, Clariant Corporation, Croda Incorporated, Tongxiang Henglong, and others.

Market Taxonomy:-

On the basis of product type, the global anionic surfactants market is segmented into:

  • Alkyl benzene sulfonate
  • Alkyl naphthalene sulfonates
  • Sarcosinates
  • Lauryl sulfates
  • Phosphate ester
  • Lignosulfonate
  • Others

On the basis of application, the global anionic surfactants market is segmented into:

  • Oil and gas
  • Construction
  • Homecare
  • Personal care
  • Agrochemicals
  • Paints and Coatings
  • Others

On the basis of region, the global anionic surfactants market is segmented into:

  • Europe
    • Germany
    • Spain
    • U.K.
    • Italy
    • France
    • Russia
    • Rest of Europe
  • North America
    • U.S.
    • Mexico
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East
  • Africa

Anionic Surfactants Market Key Developments:

  • In September 2018, Lion Corporation, a Japanese company based in Thailand announced its plans to expand its anionic surfactant production factory situated in Sriracha, Thailand. The expansion contract is given to the Desmet Ballestra Group which includes installation of a new 5.000 Kg/h sulphonation plant, which is expected to increase the overall factory capacity to 120.000 ton/y.
  • In February 2019, Sirius International BV introduced two new 100% bio based surfactants, sodium lauryl ether sulfate (SLES), and ethoxylated fatty alcohols (EFA). Sirius offers bio based ‘Ethoxybrite SLES’ which is a commonly used anionic surfactant in beauty and personal care products. This SLES is derived from palm kernel oil.
  • In October 2019, BASF launched new surfactant Texapon SFA at the SEPAWA Congress 2019, Berlin which has been developed by RSPO-certified renewable resources. Texapon SFA is sustainable and biodegradable anionic surfactant. This surfactant finds application in personal care products which is expected to offer creamy, sulphate-free, stable, and mild foams.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users