At early stages of human life, the body is healthy and resilient and thus is more adept at restoring lost cells. As the body ages, its ability to heal and restore such cells decreases, leading to cell death, in turn leading to aging. Moreover, early aging is caused by unhealthy lifestyle such as smoking and excessive consumption of packaged foods and alcohol. Signs of aging include increasing appearance of dark spots on the skin, sagging skin, lines & wrinkles, dullness, and patchy skin. Anti-aging cosmetics and skin care products can aid in slowing the process of aging.

Increasing awareness among consumers regarding personal aesthetics is expected to be a major factor driving growth of the market. Increasing product developments such as incorporation of hyaluronic acid in anti-aging products had demonstrated effective antioxidant property during clinical trials. Hyaluronic acid polymers is widely formulated inside anti-aging product. It penetrates naturally into skin by applying over the infected surface without use of botox or injection. Furthermore, various manufacturers are focusing on developing new and innovative products, in order to meet consumer demands. For instance, in March 2017, Revlon launched a series of Almay Kinetin Skincare Advanced Anti-Aging products. In clinical trials, these products have exhibited substantial signs in slowing the aging process.

However, increasing consumer preference for natural and organic products over cosmetics containing chemicals is one of the major challenges for market growth. Increasing inclination of consumers toward home remedies, which can slower down the ageing such as honey and egg or yogurt pack is another factor restraining growth of the market.

The market for anti-ageing products remains highly competitive due to presence of several small and large market players competing for market share. Large companies such Allergen, Estée Lauder’s, Beiersdof, and L’Oreal are venturing into more diversified distribution and revenue segments such as dehydration, dryness, dullness and wrinkles to sustain competitive advantage over small companies such Costaderm, Vicinazia trading, and Ostium Cosmetiques, which are providing superior customers service and proprietary products features to acquire new customers. For instance, in 2017, L'Oréal S.A. acquired CeraVe, AcneFree, and Ambi skin-care brands for US$ 1.3 billion.

Global Anti-aging Market Taxonomy

By Product Type

  • UV Absorbers
  • Anti-Wrinkle Products
  • Anti-Stretch Mark Products
  • Natural Products and
  • Hair products
  • Others

By Age Group

  • 15–20 years
  • 20–25 years
  • 25–40 years
  • over 40 years

By Distribution Channel

  • Supermarkets
  • Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Global Anti-aging Market Outlook

  • North America region holds the major market share of anti-aging creams and is estimated to grow at a CAGR of 5.9 % during the forecast period. The market in Canada region is expected to cover 40% of the market share during the forecast period. L’Oreal stands be one of the major players in this segment and accounted for over 17.5% of the market share in Canada skin care market in 2016. Furthermore, product innovation is a key factor driving market growth. For instance, MIT innovated a new cream in 2017 with anti-wrinkle benefits. The cream helps to restore healthy skin properties and it is composed of biocompatible polysiloxane based material. MIT, Living Proof, and Olivio Laboratories collaborated to innovate XPL.
  • Repetitive exposure to UVR or environment pollutants mutates DNA after penetrating deep into dermis that activates the production of matrix metalloproteinase along with free radicals, which initiates the oxidative process. As a result, healthy collagen breaks leading to skin sagging and ageing. Thus, products with antioxidants is increasingly gaining popularity in the market as it help to neutralize the effects of free radicals. For instance, Chaster Skin Care has launched new EGA anti-aging cream in the year 2017, which helps to boost antioxidant capability of the skin and resists UV damage.

Market players are focused on providing cost-effective products, speedy delivery, and customized solutions, in order to remain competitive in the market. For instance, Revlon Age Defying 3xtm Foundation is a hydrating and moisturizing serum available for every skin shade.

Global players in the anti-aging products market include Unilever, Revlon, Beiersdorf, Photomedex Inc., Estee Lauder, Johnson and Johnson, Orlaneand L’Oreal, Avon Products, Coty, Lotus Herbals, Rachel K Cosmetics, and Clarins.

Anti-Aging Products Market Key Developments:

  • In September 2018, SkinCeuticals, a company engaged in supplying skincare products launched its new anti- aging Retinol 0.3 facial cream. The cream is infused with pure retinol which helps improve the appearance of fine lines, wrinkles, discoloration, blemishes, and minimizes breakouts & refining pores.
  • In July 2019, Vichy Laboratories, a premium brand of skincare, bodycare, make-up and anti-aging products launched a new anti-aging moisturizer, LiftActiv Peptide-C. This moisturizer is formulated with phyto-peptides which are proteins derived from green peas and antioxidant such as vitamin C. This is an advanced anti-aging moisturizer which helps in correcting multiple signs of aging such as wrinkles, dull skin, loss of contour definition and loss of firmness.
  • In September 2019, MONAT Global Corp., a key player in anti-aging hair care products launched its new anti-aging MONAT Skincare product line. These products are formulated with natural ingredients and the product range includes, Be Balanced Foamy Cleanser, Be Balanced Lightweight Moisturizer, Be Gentle Creamy Cleanser, Be Gentle Nourishing Moisturizer, Berry Refined Scrub, Eye Smooth Nourishing Eye Cream, Rewind Age Control Nectar and Skin Revitalizing Essence.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users