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Artificial turf is a surface of man-made fibers, which mimics natural grass. It does not require any kind of practices such as irrigation, trimming, pesticides, and others but need low cost maintenance compared to natural grass. Artificial turf is made from eco-friendly materials and could be used in all kinds of weather. High durability, all weather utility of artificial turf makes it a popular choice for commercial purposes such as landscaping.

Market Dynamics

Increasing number of commercial and residential complexes with top-level amenities such as beautiful landscape, gardens, top roof garden etc. are one of the major factors for growth of the global artificial turf market. For instance, in the opinion of the U.S. Bureau of Economic Analysis (BEA) and National Endowment for the Arts (NEA), the landscape services industry has annual revenues of US$ 93 billion, employs over 1 million people, and represents 513,305 businesses, which significantly boosts demand for artificial turf.

Market Outlook

Europe, Asia, and North America are expected to witness increasing demand for artificial turf during the forest period, owing to increasing number of stadiums in these regions. According to Union of European Football Association (UEFA) and Stadium Managers Association, Europe has the highest number of stadiums that is 1223, whereas, Asia, North America and Africa has 1165,961,399 number of stadiums, collectively. Moreover, artificial turf market is gaining major traction due to replacement of natural grass by artificial turf, as natural grass gets easily damaged by rain, which hinders sports activity. For instance, in the opinion of European Synthetic Turf Organization, the global artificial turf market was valued at US$ 2,530 million in 2016, and is estimated to reach US$ 5,842 million by 2023.

Key Developments

  • In January 2018, Tarkett S.A. acquired Grass Manufacturers Pty Limited (Australia based artificial turf manufacturer). The acquisition will help Tarkett to expand its presence in Australian market, particularly in field of tennis, hockey, landscape, and utility segments. The acquisition will also help Tarkett to serve builders & contractors in Australia.
  • In 2016, SportGroup Holding acquired AstroTurf and SYNlawn (both are U.S. based artificial turf manufacturers). The acquisition will help SportGroup in strengthening its position in global artificial turf market. The acquisition will help SportGroup to serve North American athletic turf customers through AstroTurf and SYNlawn will allow SportGroup access to North American landscape and playground turf market.
  • In 2017, Synthetic Grass Warehouse, Inc. launched its new artificial turf, Everlast Turf's Nature's Best. The product is developed with the aim to provide realistic looking artificial grass products.

Key Players

Key players operating in the global artificial turf market include DowDuPont, Tarkett, Victoria PLC, Act Global, SportGroup, Tiger Turf, SIS Pitches, Matrix Turf, Nurteks Hali, Soccer Grass, Limonta, Sportlink , and El Espartano

Market Taxonomy

On the basis of product type, the global artificial turf market is segmented into:

  • Polyethylene
  • Polypropylene
  • Nylon
  • Others

On the basis of application, the global artificial turf market is segmented into:

  • Contact Sports
  • Non-contact Sports
  • Airports & Landscaping
  • Others (leisure)

On the basis of Installation, the global artificial turf market is segmented into

  • Flooring
  • Wall Cladding

On the basis of region, the global artificial turf market is segmented into:

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • North Africa
    • Central Africa
    • South Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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